Джордж Ритцер - Макдональдизация общества 5

Melena Ryzik. «A New Wave Now Knits for the Rebellion of It». New York Times, January 27, 2007, p. A18.

Ibid.

Буквально «фабрика скунсов», таким прозвищем наградили американское конструкторское бюро, занимавшееся разработкой самолетов «Локхид» во время Второй мировой войны. — Прим. перев.

Thomas J. Peters, Robert Н.Waterman. In Search of Excellence: Lessons From America’s Best-Run Companies. New York: Harper&Row, 1982.

Ibid., p. 201.

Duayne Draffen. «Independent Video Stores Survive Within Niches». New York Times, February 17, 1998, pp. B5ff; Edward Guthman. «Vintage Video: Bay Area’s Independent Video Stores Enjoy Blockbuster Success». San Francisco Chronicle, October 5, 1997, pp. 38ff.

Robert Nelson. «Chain Reaction Franchises Have Taken a Big Bite Out of Omaha’s Sit-Down Restaurant Market. But There Is Still Room for the Savvy Independent Owner». Omaha World-Herald, March 1, 1998, pp. 1Eff.

Ibid.

Carol Emert. «Between the Lines: Changes in Industry Will Have Big Impact on What We Read and Where We Buy Our Books». San Francisco Chronicle, May 5, 1998, pp. E1ff.

Похожие рекомендации см.: Neil Postman. Technopoly. New York: Knopf, 1992, pp. 183ff.

Peter Perl. «Fast Is Beautiful». Washington Post Magazine, May 24,1992, pp. 10ff; Allen Shelton. «Writing McDonald’s, Eating the Past: McDonald’s as a Postmodern Space». Неопубликованная рукопись, стр. 47; Eileen Schulte. «Breakfast Club Marks Member’s 99th Birthday». St. Peterburg Times, November 22, 1998, pp. 11ff.

Regina Schrambling. «The Curse of Culinary Convenience». New York Times, September 10, 1991, p. A19.

Все цитаты в этом параграфе взяты из: Regina Schrambling. «The Curse of Culinary Convenience». New York Times, September 10, 1991, p. A19.

Warren Leary. «Researchers Halt Ripening of Tomato». New York Times, October 19, 1991, p. 7.

John Tierney. «A Patented Berry Has Sellers Licking Their Lips». New York Times, October 14, 1991, p. A8.

James Hamilton. «Fast Food Chains Playing Pie’ Piper With Mr Men and Polemon Freebies». The Sunday Herald (Scotland), August 19, 2001, p. 6.

Eric Schmuckler. «Two Action Figures to Go, Hold the Burger». Brand week, April 1, 1996, pp. 38ff.

Chris Rojek. Ways of Escape: Modern Transformations in Leisure and Travel. London: Routledge, 1993.

Ibid., p. 188.

Stanley Cohen, Laurie Taylor. Escape Attempts: The Theory and Practice of Resistance to Everyday Life, 2nd ed. London: Routledge, 1992.

James Miller. The Passion of Michel Foucault. New York: Anchor, 1993.

Stanley Cohen, Laurie Taylor. Escape Attempts: The Theory and Practice of Resistance to Everyday Life, 2nd ed. London: Routledge, 1992, p. 197.

Roger Cohen. «Faux Pas by McDonald’s in Europe». New York Times, February 18, 1992, p. D1.

Две цитаты взяты из: Sharon Waxman. «Paris’s Sex Change Operation». Washington Post, March 2, 1992, p. B1.

«Do Not Go Gentle Into That Good Night» (отрывок). By Dylan Thomas, from The Poems of Dylan Thomas, copyright ©1952 by Dylan Thomas. Воспроизведено с разрешения издательства «New Directions Publishing Corp».

Janet Adamy. «Starbucks Bets on China’s New Social Mobility». Associated Press Financial Wire, November 29, 2006.

Ibid.

Bruce Horoviz. «Starbucks Aims Beyond Lattes to Extend Brand». USA TODAY, May 19, 206.

Janet Adamy. «Starbucks Bets on China’s New Social Mobility». Associated Press Financial Wire, November 29, 2006.

Marc Lacey. «In Legendary Birthplace of Coffee, an Un-Starbucks». International Herald Tribune, July 22, 2005, p. 2.

«The Starbucks Index: Burgers or Beans?» The Economist, January 15, 2004.

Jacqueline L. Salmon, Hamil R. Harris. «Reaching Out With the Word — And Technology». Washington Post, February 4, 2007, p. A8.

Joseph A. Michelli. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. New York: McGraw Hill, 2007.

Исключением здесь является бывшая звезда баскетбола «Волшебник» (Magic) Джонсон, который владеет 50 %-ой долей в 100 кофейнях «Старбакс».

http://www.starbucks.com/aboutus/overview.asp , дополнение от мая 2007 г.

http://www.organicconsumers.org/starbucks/klatchl23105.cfm , дополнение от мая 2007 г.

Melissa Allison. «Super Sizing Starbucks». The Seattle Times, September 10, 2006, pp. E1ff.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 32.

Ibid., p. 33.

George Ritzer. Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, 2nd ed. Thousand Oaks, CA: Pine Forge Press, 2005.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 26.

Ibid., p.36.

См. специальный раздел по брендингу, который редактировал Дуглаг Б. Хольт (Douglas В. Holt) в: Journal of Consumer Culture 6 (3) (November 2006). См. Также: Craig J. Thompson, Zeynep Arsel. «The Starbucks Brandscape and Consumers (Anticorporate) Experience of Glocalization». Journal of Consumer Research 31 (December 2004): 631–642.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 122; http://www.cbsnews.com/stories/2006/04/60minutes/printablel532246.shtml , дополнение от мая 2007 г.

60 Minutes, April 23, 2006.