Eli Pariser - The Filter Bubble

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The Filter Bubble: краткое содержание, описание и аннотация

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An eye-opening account of how the hidden rise of personalization on the Internet is controlling—and limiting—the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google’s change in policy is symptomatic of the most significant shift to take place on the Web in recent years—the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society—and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook—the primary news source for an increasing number of Americans—prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like
devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs—and because these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can—and must—change course. With vivid detail and remarkable scope,
reveals how personalization undermines the Internet’s original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

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72 “Woman in Sumo Wrestler Suit”: Huffington Post, “The Craziest Headline Ever,” June 23, 2010, accessed Dec. 11, 2010, www.huffingtonpost.com/2010/06/23/craziest-bar-ever-discove_n_623447.html.

72 sex with a horse:Danny Westneat, “Horse Sex Story Was Online Hit,” Seattle Times, Dec. 30, 2005, accessed Dec. 11, 2010, http://seattletimes.nwsource.com/html/localnews/2002711400_danny30.html.

72 world’s ugliest dog:Ben Margot, “Rescued Chihuahua Princess Abby Wins World’s Ugliest Dog Contest, Besting Boxer Mix Pabst,” Los Angeles Times, June 27, 2010, accessed Dec. 11, 2010, http://latimesblogs.latimes.com/unleashed/2010/06/rescued-chihuahua-princess-abby-wins-worlds-ugliest-dog-contest-besting-boxer-mix-pabst.html.

72 “everyone sees the same thing”:Carl Bialik, “Look at This Article. It’s One of Our Most Popular,” Wall Street Journal, May 20, 2009.

73 “little need to share marketing information”:Andrew Alexander, “Making the Online Customer King at The Post,” Washington Post, July 11, 2010, accessed Dec. 11, 2010, www.washingtonpost.com/wp-dyn/content/article/2010/07/09/AR2010070903802.html.

73 “whether you want to hear this or not”:Nicholas Negroponte, interview with author, Truckee, CA, Aug. 5, 2010.

73 “Gawker’s Big Board is a scary extreme”:Professor Michael Schudson, interview with author, New York, NY, Aug. 13, 2010.

73 stories about the war in Afghanistan:Simon Dumenco, “Google News Cares More About Facebook, Twitter and Apple Than Iraq, Afghanistan,” Advertising Age , June 23, 2010, accessed Feb. 9, 2011, http://adage.com/mediaworks/article?article_id=144624.

74 “not to pursue some important stories”:Alexander, “Making the Online Customer King.”

75 “periodically be alarmed when there is a crisis?”:Shirky, interviewed by Jay Rosen.

75 “consequences of conjoint and interacting behavior”:John Dewey, The Public and Its Problems (Athens, OH: Swallow Press, 1927), 126.

Chapter Three: The Adderall Society

77 “contact with persons dissimilar to themselves”:John Stuart Mill, The Principles of Political Economy (Amherst, MA: Prometheus Books, 2004), 543.

77 “reminds one more of a sleepwalker’s”:Arthur Koestler, The Sleepwalkers: A History of Man’s Changing Vision of the Universe (New York: Penguin, 1964), 11.

78 “but I don’t want to talk here”:Henry Precht, interview with Ambassador David E. Mark, Foreign Affairs Oral History Project, Association for Diplomatic Studies and Training, July 28, 1989, accessed Dec. 14, 2010, http://memory.loc.gov/service/mss/mssmisc/mfdip/2005%20txt%20files/2004mar02.txt.

78 the two men planned a meeting:Ibid.

78 “all I want is my money”:Ibid.

78 “I was snookered”:John Limond Hart, The CIA’s Russians (Annapolis: Naval Institute Press, 2003), 132.

78 defect and resettle in the United States:Ibid., 135.

79 James Jesus Angleton… was skeptical:Ibid., 140.

79 CIA’s documents indicated otherwise:“Yuri Ivanovich Nosenko, a Soviet defector, Died on August 23rd, Aged 80,” Economist, Sept. 4, 2008, accessed Dec. 14, 2010, www.economist.com/node/12051491.

79 subjected to polygraph tests:Ibid.

80 sent to the Russian front as punishment:Richards J. Heuer Jr., “Nosenko: Five Paths to Judgment,” Studies in Intelligence 31, no. 3 (Fall 1987).

80 set him up in a new identity:David Stout, “Yuri Nosenko, Soviet Spy Who Defected, Dies at 81,” New York Times, Aug. 27, 2008, accessed Dec. 14, 2010, www.nytimes.com/2008/08/28/us/28nosenko.html?scp=1&sq=nosenko&st=cse.

80 news of his death was relayed:Ibid.

81 full of laudatory comments:Richards J. Heuer Jr., Psychology of Intelligence Analysis (Alexandria, VA: Central Intelligence Agency, 1999).

81 “analysts should be self-conscious”:Ibid., xiii.

82 secondhand and in a distorted form:Ibid., xx–xxi.

82 “To achieve the clearest possible image”:Ibid., xxi–xxii.

83 “predictably irrational”:Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (New York: HarperCollins, 2008)

83 figuring out what makes us happy:Dan Gilbert, Stumbling on Happiness (New York: Knopf, 2006).

83 only one part of the story:Kathryn Schulz, Being Wrong: Adventures in the Margin of Error (New York: HarperCollins, 2010).

84 “Information wants to be reduced”:Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly Improbable (New York: Random House, 2007), 64.

85 quickly converted into schemata:Doris Graber, Processing the News: How People Tame the Information Tide (New York: Longman, 1988).

85 “condensation of all features of a story”:Ibid., 161.

85 woman celebrating her birthday:Steven James Breckler, James M. Olson, and Elizabeth Corinne Wiggins, Social Psychology Alive (Belmont, CA: Thomson Wadsworth, 2006), 69.

86 added details to their memories:Graber, Processing the News, 170.

86 Princeton versus Dartmouth:A. H. Hastorf and H. Cantril, “They Saw a Game: A Case Study,” Journal of Abnormal and Social Psychology 49: 129–34.

87 experts’ predictions weren’t even close:Philip E. Tetlock, Expert Political Judgment: How Good Is It? How Can We Know? (Princeton: Princeton University Press, 2005).

88 a process of assimilation and accommodation:Jean Piaget, The Psychology of Intelligence (New York: Routledge & Kegan Paul, 1950).

89 the idea that Obama was a Muslim:Jonathan Chait, “How Republicans Learn That Obama Is Muslim, New Republic, Aug. 27, 2010, www.tnr.com/blog/jonathan-chait/77260/how-republicans-learn-obama-muslim.

89 “actually become mis-educated”:Ibid.

89 two modified versions of “The Country Doctor”:Travis Proulx and Steven J. Heine, “Connections from Kafka: Exposure to Meaning Threats Improves Implicit Learning of an Artificial Grammar,” Psychological Science 20, no. 9 (2009): 1125–31.

90 “A severe snowstorm filled the space”:Franz Kafka, A Country Doctor (Prague: Twisted Spoon Press, 1997).

90 “Once one responds to a false alarm”:Ibid.

90 “strived to make sense”:Proulx and Heine, “Connections from Kafka.”

91 presented with an “information gap”:George Loewenstein, “The Psychology of Curiosity: A Review and Reinterpretation,” Psychological Bulletin 116, no. 1 (1994): 75–98, https://docs.google.com/viewer?url=www.andrew.cmu.edu/user/gl20/GeorgeLoewenstein/Papers_files/pdf/PsychofCuriosity.pdf.

91 “shields the searcher from such radical encounters”:Siva Vaidhyanathan, The Googlization of Everything (Berkeley and Los Angeles: University of California Press, 2011), 182.

91 “only give you answers”:Pablo Picasso, as quoted in Gerd Leonhard, Media Futurist Web site, Dec. 8, 2004, accessed Feb. 9, 2011, www.mediafuturist.com/about.html.

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