Salman Rushdie - The Satanic Verses

By the time he met Hal Valance (how many years ago? Five, maybe six), over lunch at the White Tower, the man was already a monster: pure, self-created image, a set of attributes plastered thickly over a body that was, in Hal's own words, ‘in training to be Orson Welles’. He smoked absurd, caricature cigars, refusing all Cuban brands, however, on account of his uncompromisingly capitalistic stance. He owned a Union Jack waistcoat and insisted on flying the flag over his agency and also above the door of his Highgate home; was prone to dress up as Maurice Chevalier and sing, at major presentations, to his amazed clients, with the help of straw boater and silver-headed cane; claimed to own the first Loire chateau to be fitted with telex and fax machines; and made much of his ‘intimate’ association with the Prime Minister he referred to affectionately as ‘Mrs. Torture’. The personification of philistine triumphalism, midatlantic-accented Hal was one of the glories of the age, the creative half of the city's hottest agency, the Valance & Lang Partnership. Like Billy Battuta he liked big cars driven by big chauffeurs. It was said that once, while being driven at high speed down a Cornish lane in order to ‘heat up’ a particularly glacial seven-foot Finnish model, there had been an accident: no injuries, but when the other driver emerged furiously from his wrecked vehicle he turned out to be even larger than Hal's minder. As this colossus bore down on him, Hal lowered his push-button window and breathed, with a sweet smile: ‘I strongly advise you to turn around and walk swiftly away; because, sir, if you do not do so within the next fifteen seconds, I am going to have you killed.’ Other advertising geniuses were famous for their work: Mary Wells for her pink Braniff planes, David Ogilvy for his eyepatch, Jerry della Femina for ‘From those wonderful folks who gave you Pearl Harbor’. Valance, whose agency went in for cheap and cheerful vulgarity, all bums and honky-tonk, was renowned in the business for this (probably apocryphal) ‘I'm going to have you killed’, a turn of phrase which proved, to those in the know, that the guy really was a genius. Chamcha had long suspected he'd made up the story, with its perfect ad-land components – Scandinavian icequeen, two thugs, expensive cars, Valance in the Blofeld role and 007 nowhere on the scene – and put it about himself, knowing it to be good for business.

The lunch was by way of thanking Chamcha for his part in a recent, smash-hit campaign for Slimbix diet foods. Saladin had been the voice of a cutesy cartoon blob: Hi. I'm Cal, and I'm one sad calorie . Four courses and plenty of champagne as a reward for persuading people to starve. How's a poor calorie to earn a salary? Thanks to Slimbix, I'm out of work . Chamcha hadn't known what to expect from Valance. What he got was, at least, unvarnished. ‘You've done well,’ Hal congratulated him, ‘for a person of the tinted persuasion.’ And proceeded, without taking his eyes off Chamcha's face: ‘Let me tell you some facts. Within the last three months, we re-shot a peanut-butter poster because it researched better without the black kid in the background. We re-recorded a building society jingle because T'Chairman thought the singer sounded black, even though he was white as a sodding sheet, and even though, the year before, we'd used a black boy who, luckily for him, didn't suffer from an excess of soul. We were told by a major airline that we couldn't use any blacks in their ads, even though they were actually employees of the airline. A black actor came to audition for me and he was wearing a Racial Equality button badge, a black hand shaking a white one. I said this: don't think you're getting special treatment from me, chum. You follow me? You follow what I'm telling you?’ It's a goddamn audition, Saladin realized. ‘I've never felt I belonged to a race,’ he replied. Which was perhaps why, when Hal Valance set up his production company, Chamcha was on his ‘A list’; and why, eventually, Maxim Alien came his way.

When The Aliens Show started coming in for stick from black radicals, they gave Chamcha a nickname. On account of his private-school education and closeness to the hated Valance, he was known as ‘Brown Uncle Tom’.

Apparently the political pressure on the show had increased in Chamcha's absence, orchestrated by a certain Dr Uhuru Simba. ‘Doctor of what, beats me,’ Valance deepthroated down the phone. ‘Our ah researchers haven't come up with anything yet.’ Mass pickets, an embarrassing appearance on Right to Reply . ‘The guy's built like a fucking tank.’ Chamcha envisaged the pair of them, Valance and Simba, as one another's antitheses. It seemed that the protests had succeeded: Valance was ‘de-politicizing’ the show, by firing Chamcha and putting a huge blond Teuton with pectorals and a quiff inside the prosthetic make-up and computer-generated imagery. A latex-and-Quantel Schwarzenegger, a synthetic, hip-talking version of Rutger Hauer in Blade Runner . The Jews were out, too: instead of Mimi, the new show would have a voluptuous shiksa doll. ‘I sent word to Dr Simba: stick that up your fucking pee aitch dee. No reply has been received. He'll have to work harder than that if he's going to take over this little country. I,’ Hal Valance announced, ‘love this fucking country. That's why I'm going to sell it to the whole goddamn world, Japan, America, fucking Argentina. I'm going to sell the arse off it. That's what I've been selling all my fucking life: the fucking nation. The flag .’ He didn't hear what he was saying. When he got going on this stuff, he went puce and often wept. He had done just that at the White Tower, that first time, while stuffing himself full of Greek food. The date came back to Chamcha now: just after the Falklands war. People had a tendency to swear loyalty oaths in those days, to hum ‘Pomp and Circumstance’ on the buses. So when Valance, over a large balloon of Armagnac, started up – ‘I'll tell you why I love this country’ – Chamcha, pro-Falklands himself, thought he knew what was coming next. But Valance began to describe the research programme of a British aerospace company, a client of his, which had just revolutionized the construction of missile guidance systems by studying the flight pattern of the common housefly. ‘Inflight course corrections,’ he whispered theatrically. ‘Traditionally done in the line of flight: adjust the angle up a bit, down a touch, left or right a nadge. Scientists studying high-speed film of the humble fly, however, have discovered that the little buggers always, but always, make corrections in right angles .’ He demonstrated with his hand stretched out, palm flat, fingers together. ‘Bzzt! Bzzt! The bastards actually fly vertically up, down or sideways. Much more accurate. Much more fuel efficient. Try to do it with an engine that depends on nose-to-tail airflow, and what happens? The sodding thing can't breathe, stalls, falls out of the sky, lands on your fucking allies. Bad karma. You follow. You follow what I'm saying. So these guys, they invent an engine with three-way airflow: nose to tail, plus top to bottom, plus side to side. And bingo: a missile that flies like a goddamn fly, and can hit a fifty p coin travelling at a ground speed of one hundred miles an hour at a distance of three miles. What I love about this country is that: its genius. Greatest inventors in the world. It's beautiful: am I right or am I right?’ He had been deadly serious. Chamcha answered: ‘You're right.’ ‘You're damn right I'm right,’ he confirmed.

They met for the last time just before Chamcha took off for Bombay: Sunday lunch at the flag-waving Highgate mansion. Rosewood panelling, a terrace with stone urns, a view down a wooded hill. Valance complaining about a new development that would louse up the scenery. Lunch was predictably jingoistic: rosbif, boudin Yorkshire, choux de bruxelles . Baby, the nymphet wife, didn't join them, but ate hot pastrami on rye while shooting pool in a nearby room. Servants, a thunderous Burgundy, more Armagnac, cigars. The self-made man's paradise, Chamcha reflected, and recognized the envy in the thought.