Daniel Price - Slick

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Slick: краткое содержание, описание и аннотация

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She teases and deceives. She writhes her way across the nation and beyond, seducing us all with her light and noise. Love her or hate her, you can’t escape her. She’s the American media — and nobody understands her better than Scott Singer.
A rising star in the world of public relations, Scott is a master at manipulating the news, especially when the news isn’t good for his clients. To journalists, he’s the dark prince of deception. To others, he’s merely the product of an amoral corporate culture. Not that their opinions matter to Scott, who shelved his ego years ago. It’s the only way to stay sane in a business that thrives on flying off the handle.
The trouble begins on the first day of Sweeps, when a fifteen-year-old girl goes on a fatal shooting spree in her high school cafeteria. For the news networks, it’s a ratings bonanza, especially when clues suggest that the tragedy was loosely inspired by a popular rap song. Suddenly America’s outrage is focused on Hunta, a young L.A. hip-hop artist who was on the verge of becoming a mainstream star. Now he’s Public Enemy Number One, and his life is about to get infinitely worse.
Saving Hunta could be the crowning achievement of Scott’s career, but he knows it won’t be easy. To take control of the story, he’ll have to upstage it. And to do that, he’ll have to engineer a hoax more ambitious and more elaborate than any publicist has ever attempted before.

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“All right. I’ll let you guys have that one. Here’s a question, Deb. Why now?”

“What do you mean?”

“I mean if you’re really concerned about the monk seal, wouldn’t it have been smarter to stage the protest three years ago, before the construction crew got started?”

“Come on,” I griped.

“No, it’s okay,” Deb replied, trying hard not to get flummoxed. “Three years ago, I was just a freshman. I didn’t have the organizational muscle to do an operation like this. Now that I’m here, I’m hoping this demonstration will at least slap a scarlet ‘A’ on the whole franchise. I want these corporations to, you know, think twice before they infringe on the rights of indigenous species.”

“I see. So you’re punishing Fairmont by showing them your trim, naked bodies.”

“We’re just…we had to resort to this to get your attention. We just want the world to know what Fairmont did to those seals.”

“Aren’t you afraid you’re just giving them free publicity? I mean Fairmont, not the seals.”

“Well…no. I mean it’s bad publicity. Corporations are really vain. They—”

“Who paid for all your travel costs?”

“Uh, Scott. Through an anonymous donor.”

Denny looked to me. I waved him on. Keep filming. It’s not like this was live.

“And you have no guesses as to who the donor is.”

“I have no idea. And I wouldn’t want to speculate.”

“But you know Scott’s a publicist, right?”

“Miranda…”

“Yes,” said Deb. “Why? What are you getting at?”

“Nothing. I just think it’s odd that an anonymous donor would need a publicist. You don’t have any idea who’s behind this?”

“Objection. Asked and answered.”

That was me. With a devilish smirk, Miranda continued. “Okay, Deb. Hypothetically—”

“All right. Stop.” Me again. That was enough. It was obvious Miranda wouldn’t let the issue drop.

“Scott, would you butt out? I’m conducting an interview.”

“No, you’re digging for information you know you won’t be able to use. What’s the point? Just stick to the facts.”

She let out a flustered laugh. “Facts?! What facts? I don’t see any facts! Hey, what about the fact that you’re working for Fairmont? No. Shit. That’s only speculation. Sorry.”

Daunted, Deb turned to me. “What is she talking about?”

“Forget it. She’s just trying to get a rise out of you.”

And succeeding. “Is it true?”

“It’s not, Deb, I swear to you. I’m not working for Fairmont. They’re not paying me a dime.”

“Not directly, anyway,” Miranda added. “Scott usually works through the big PR agencies. He’s a freelance flack. A media mercenary. Ronin.”

“Hey, Miranda. How’s Jim?”

“Cheating on me.”

Thought so. In my book, the definition of “prick” is someone who’s both dumb enough and mean enough to screw around on an investigative reporter. Jim certainly fit the description. What do you expect? He’s a producer for Dateline NBC .

Of course, in Deb’s book, the definition of “prick” was now me. Shame, really. She had worked so hard to dodge the hints. Now she was painted into a corner. With wet eyes, she threw me an expletive and disappeared into the sea of flesh.

Denny filmed her telegenic backside, then shut off the camera. “Well, that was dramatic. What now?”

“Now we look for Amber LaPierre. She’ll give us some good quotes.” I turned to Miranda. “Care to meet the number two girl?”

She shook her head at me in wonder. “You’re not even mad at me.”

I shrugged. “You know my motto: don’t get even, get over it.”

“That always drove Gracie nuts, you know. That she could never get you mad.”

“Yeah, well, she found a way. Sorry about Jim, incidentally.”

“I don’t want to talk about it.”

That was okay. I wasn’t offering. Now, where the hell was Amber?

________________

The rest of the job took longer than expected. I spent fifteen minutes looking for Amber only to discover that she wasn’t in the crowd anymore. The public nudity had gotten her so aroused that she made her boyfriend smuggle her back to the boat for a quickie. By the time she re turned, all rosy-cheeked, I had already gotten several good quotes from Lorna Noonan, a comely sophomore who would have just as gladly flown out here to protest world peace.

After the incident with Deb, Miranda decided to behave herself. The only person she harassed was fellow journalist David Green. She thanked him and his magazine for keeping millions of useless men in their homes, masturbating, instead of bothering real women. David simply apologized on behalf of Maxim for raising the standard of female attractiveness well above Miranda’s head.

By eleven o’clock, the whole nude thing had gotten stale. Most of the staff had gone inside to work. The protesters complained about hunger and sunburn. The boyfriends were just bored. At 11:15, I called it a wrap but told Amber, Lorna, and a dozen others to stick around in case we needed pickup shots.

While Miranda wrote up and sent her wire release, and David shot four rolls of the reverse stripdown, I worked with Metropia to cut the final VNR. I annoyed all three of them with my artistic perfectionism. I’ll admit it, I’ve done one too many of these things. I was getting creative just to alleviate my own boredom. Eventually, Gray snapped. “Jesus, man! Who are you, Kubrick? Step back!” I casually relented, then pointed out that Kubrick would have certainly enjoyed a scene like this.

At high noon, the piece was done. I was happy with it. We launched it into the heavens and announced it through MediaFAX. It was out of my hands. Boy did that feel good. It felt even better to read Miranda’s eight hundred-word submitted draft, which ended up supporting my facts and figures. I knew she’d come around.

I saluted the crowd. “Ladies and gentlemen, that is a wrap.”

Students and staff alike rejoiced at a job well done. Giddy at the thought of all the press calls he’d soon be fielding, James Dmitriov — executive director of the Fairmont Keoki — offered the demonstrators free lunch, plus full use of the pool and water slide. Within seconds of announcing his offer, poor James was almost trampled by the stampede into the hotel.

Miranda shook her head. “That was the most pathetic social protest in human history.”

“You outdid yourself, man,” said David, clapping my back.

“Thanks, but I’m not going to celebrate until I see how many stations pick us up.”

I wouldn’t get a sense of that until much later that night. The true count wouldn’t start until Friday, when the first Nielsen SIGMA results came in. It’s an impressive process. Metropia lojacks the VNR with a digitally encoded tag, then Nielsen tracks it all over the broadcast spectrum. They even calculate the comparative ad value of all that free airtime. Anything over two million dollars would officially be a job well done. Over three million would be a gold star on my forehead. If my story got picked up in all top one hundred markets, on multiple affiliates, the ad value could hit six million. That would make me Jesus.

But I tried not to get too starry-eyed. It was all up to the news directors now. I had to tell myself to loosen up. Out of the many things that could have gone wrong with the production, only one or two did. Silly, insignificant things.

Mostly.

Rare is the day that I have more than one moral relapse. For no reason other than self-justification, I felt the need to achieve some kind of closure with Deb. I knew she wouldn’t be dining with her friends, so I looked for her on the boat.

She leaned against the railing of the bow, staring somberly out at the cool blue waters of the lagoon. She was now dressed in a simple white tank top and khaki shorts, an ensemble that made her look very…damn, and here I thought her best color was clear. Maybe David was right. Maybe the visualization was better than the visual. Or maybe three years of circumstantial celibacy were finally taking their toll on me.

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