Janet Wasko - Understanding Disney

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Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?<br /> <br /> In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.<br /> <br /> This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

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Understanding Disney

THE MANUFACTURE OF FANTASY

Second Edition

JANET WASKO

polity

Copyright page

Copyright © Janet Wasko 2020

The right of Janet Wasko to be identified as Author of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.

First published in 2001 by Polity Press

This edition published in 2020 by Polity Press

Polity Press

65 Bridge Street

Cambridge CB2 1UR, UK

Polity Press

101 Station Landing

Suite 300

Medford, MA 02155, USA

All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

ISBN-13: 978-0-7456-9563-1

ISBN-13: 978-0-7456-9564-8(pb)

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Names: Wasko, Janet, author.

Title: Understanding Disney : the manufacture of fantasy / Janet Wasko.

Description: Second edition. | Medford, MA : Polity, 2020. | Includes bibliographical references and index. | Summary: “Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company continues to manufacture the fantasies that enthrall millions”-- Provided by publisher.

Identifiers: LCCN 2019024577 (print) | LCCN 2019024578 (ebook) | ISBN 9780745695631 (hardback) | ISBN 9780745695648 (paperback) | ISBN 9780745695679 (epub)

Subjects: LCSH: Walt Disney Company.

Classification: LCC PN1999.W27 W37 2020 (print) | LCC PN1999.W27 (ebook) | DDC 384/.8/06579794--dc23

LC record available at https://lccn.loc.gov/2019024577

LC ebook record available at https://lccn.loc.gov/2019024578

Typeset in 11 on 13pt Dante

by Fakenham Prepress Solutions, Fakenham, Norfolk NR21 8NL

Printed and bound in Great Britain by CPI Group (UK) Ltd, Croydon

The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate.

Every effort has been made to trace all copyright holders, but if any have been overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition.

For further information on Polity, visit our website: politybooks.com

Preface and Acknowledgments

Growing up in southern California in the 1950s and 1960s meant a good deal of exposure to Disney’s world. Disneyland was just up the freeway from where I lived in San Diego, and The Wonderful World of Disney and The Mickey Mouse Club were essential television viewing. For me, as for most American children, more than a few family memories involved Disney, in one way or another. I again dedicate this book to my family, especially to my brother, Jack, whose first girlfriend moved from San Diego to Los Angeles to become one of the minor Mouseketeers, with whom I shared many of these childhood memories, and who found pleasure and delight in trips to Disney’s “magical worlds.”

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