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Carolyn Boyes - Social Media

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Название:
Social Media
Автор:
Carolyn Boyes
Жанр:
unrecognised / на английском языке
Год:
неизвестен
ISBN:
нет данных
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5 / 5. Голосов: 1
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Social Media: краткое содержание, описание и аннотация

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The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business. Includes how to:• Plan • Promote • Post • Position • Monitor • Be real • Be ethical

Social Media — читать онлайн ознакомительный отрывок

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In the past people expected to pay for content. Now, users get it for free but they are still greedy for interesting new content every day.

Consider what products or services you are going to produce and promote. Then think how you can do this through interesting content that people will want to search for, print and save or forward to their friends.

Content can take the form of long or short blogs (posts about a particular subject, product or service), short tweets on Twitter, webinars, slideshares, photographs, videos on YouTube or Vine, e-books or infographics. This gives you a lot of scope for interesting, visual ways to present what you do.

Think about your three top products or services. Why would someone want them? How would they help them? What would make them buy them? Now think about how you can create three short pieces of writing which you can use as blog posts. Or perhaps you would like to write an e-book and promote it through ten or so regular blog posts that you post over a series of weeks?

“The first lesson of branding: memorability. It’s very difficult buying something you can’t remember” John Hegarty

one minute wonder When you are planning your content, only post when you can answer the three ‘why’ questions: Why this form of content? Why now? Why this channel? If your answers aren’t clear then delay or ditch the idea and think again.

There are so many choices. What about presenting the same information visually? How about laying it out as a PowerPoint? Or as a series of webinars? Would do you want to present? What if you could engage experts to present that information for you and interview them in a collection of videos? Perhaps you are going to present the information in multiple ways. Are you going to do it all at the same time or create anticipation by posting over a period of time?

You can present the same content in long blogs, short tweets, in photos or videos.

1.8 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Be aligned 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Social media is a two-way conversation. Part of it is driven from the ‘bottom up’ with millions of people all over the world active online. However, your approach to social media needs to be ‘top down’ – driven by a clear strategy – and aligned with the rest of your business.

Your social media strategy will only make an impact on your bottom line results by being part of your broader business plan. Once you have a clear idea of your brand you can create an overall marketing strategy and from that create a digital marketing campaign.

Your social media strategy sits within and alongside this marketing strategy. It should be aligned with your business rather than created in response to one specific social media platform. Of course, the digital world is very fast moving. Every day something is happening on social media and by the end of next year there will be new social media platforms you have never heard of. It’s tempting to just act quickly every time a new app appears, but hold back and always keep aligned with your overall strategy. It is better to be a slow adopter of technology than to produce poor content that puts off potential customers.

one minute wonder Start by thinking about the top five sites which would be useful to you immediately. Then consider how you can achieve a balance between activity around sharing articles and expertise, product-centric posts, reviews, images and videos and how this all fits within your broader business strategy.

Have your brand strategy in place first before you begin your social media campaign.

1.9 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Take an inventory 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

When someone clicks on your account on a social media channel you want them to find interesting content and keep browsing. Then you want them ideally to click on links to your website and other social media accounts. To achieve this you need to be interesting and relevant.