Larry Garland - Social Media Marketing Made Simple

Larry Garland

Social Media Marketing Made Simple

ISBN: 9783985228003

Copyright © 2021 by Larry Garland

All rights reserved worldwide.

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Table of Contents

Introduction Introduction Weirdly, if you were to search for “social media marketing” on your favorite search engine, you will likely receive results from the same couple of websites, as well as an assortment of targeted ads. This is a prime example of social media marketing in action. Search ranking, recognition, and branding are essential elements of your future marketing strategy, Throughout this book we will be referring to the concept of brand loyalty; it is an appropriate goal of many businesses, and with it will come sales and engagement. To reach brand loyalty: you must first have brand awareness and recognition: this is where social media marketing comes in. Social media marketing involves consistently using appropriate strategies to engage your audience and raise awareness of your brand. Simply posting is not enough. Your posts need to be relevant and strategic. This eBook will make social media marketing simple. The concept of social media marketing can seem challenging and convoluted. And, with a haphazard attempt towards it, social media marketing can be. You will need to have a clear strategy, that will help you reach your clearly defined goals. When it comes to the results of marketing, ignorance is not bliss. You would never implement a traditional marketing campaign without first clearly planning it and outlining several specific goals; so why would you do it online? One of the biggest mistakes people make in implementing social media marketing is not acknowledging the stark difference between regular marketing and online marketing. Many of the foundational principles are the same, yet new skills and elements exist and will be necessary to comprehend. 6

The Beginning: What Is Social Media Marketing? The Beginning: What Is Social Media Marketing? You may be asking, is it not enough to simply have active profiles on social media? Unfortunately, no, it is not. In this day and age, almost every person, and, even, many pets(!) are on social media. For this reason, there is an undeniable need for the existence of an enhanced and consistent social media presence to be able to run a business on social media. There is an abundance of content that you will need to compete with, so, above all, you need to try to have a high-quality brand. But, people do not only use social media to be social with their friends and family—as it was originally intended. Social media is used to build connections and make business decisions and, of course, learn about new and exciting products. Social media was designed with the intention of keeping us on our phones and to constantly refresh our feeds to see what new and exciting content is available for us. And it certainly worked. Social media usage is constantly increasing, with platforms finding new ways to keep us posting and most importantly buying. When social media was first introduced, it was ad-less and free. But, as sites grew, so did the ability of it to be used for marketing. Now, in amongst pictures of our family and friends, are sponsored posts and ads that the algorithms think that we might enjoy. The videos we watch are often paused momentarily to make way for a quick ad. Advertising has been seamlessly integrated into our feeds; but how do you compete with all that content? The answer comes in creating a social media marketing strategy. 10

Key Elements Of Social Media Marketing 13

The content 13

The conversation 14

The “social” of social media 14

How To Implement A Social Media Marketing Strategy 16

Set goals 17

Research 18

Audience 19

Using Social Media Marketing To Develop A Brand 22

Aesthetics 22

Voice and personality 23

The Importance Of Analytics 26

Engagement 28

Inbuilt tools 28

Third-party analytics 29

Testing 29

The Crucial Difference: Advertising Vs Marketing 32

Psychology of social media 33

Reach 33

Search engine optimization (SEO) 34

Paid content 34

Pros And Cons Of Different Social Media Platforms For Marketing 36

Demographics 36

Profiles 37

Instagram 37

Facebook 38

Twitter 39

LinkedIn 40

Pinterest 41

YouTube 41

Snapchat 42

TikTok 42

Unique Content Creation 45

Content scheduling and a content calendar 45

Video content 46

Patterns 46

Frequency 46

Replying 47

Collaboration 47

Conclusion 49

SOCIAL MEDIA MARKETING MADE SIMPLE

Introduction

Weirdly, if you were to search for “social media marketing” on your favorite search engine, you will likely receive results from the same couple of websites, as well as an assortment of targeted ads. This is a prime example of social media marketing in action. Search ranking, recognition, and branding are essential elements of your future marketing strategy,

Throughout this book we will be referring to the concept of brand loyalty; it is an appropriate goal of many businesses, and with it will come sales and engagement. To reach brand loyalty: you must first have brand awareness and recognition: this is where social media marketing comes in.