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Carolyn Boyes - Social Media

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Название:
Social Media
Автор:
Carolyn Boyes
Жанр:
unrecognised / на английском языке
Год:
неизвестен
ISBN:
нет данных
Рейтинг книги:
5 / 5. Голосов: 1
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Social Media: краткое содержание, описание и аннотация

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The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business. Includes how to:• Plan • Promote • Post • Position • Monitor • Be real • Be ethical

Social Media — читать онлайн ознакомительный отрывок

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▪ S is for Specific.Be specific with your goals. Set some objectives for how many channels you are going to use, and what you are seeking to achieve.

▪ M is for Measurable.All your goals should be measurable so you know whether you are achieving them or not.

▪ A is for Achievable.What is it going to take to achieve your goals? Do you have the resources available? Can you make it happen by yourself? If not, who can help you?

“Media was very one way … Now the internet is allowing what used to be a monologue to become a dialogue” Joseph Gordon-Levitt

one minute wonder Be specific about what you want to achieve by marketing your business on social media. An increase in customers? Growth in market share? A rise in net profit? A jump in average order price per customer? Total revenue growth?

▪ R is for Realistic and Relevant to your business.Do you need to do this? What will happen if you do? What will happen if you don’t? What won’t happen if you do or don’t?

▪ T is for Time.All good goals have a timeframe attached. Think about the long term and the short term. Then consider what is the easiest first step for you to take.

Create Specific, Measurable, Achievable, Realistic and Relevant goals with a Timeframe attached.

1.6 1.6 Stake a claim 1.7 Draw up a content strategy 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Stake a claim 1.6 Stake a claim 1.7 Draw up a content strategy 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

The social media landscape is rather like the old Wild West gold-mining towns. There’s definitely gold out there but if you don’t put a stake in the ground to claim your territory then someone else will get there first and your brand is gone.

Once you have your brand make sure you start buying the websites, Twitter name, Tumblr accounts and blogs with the right name or names for your business and any products or topics you want to stake a claim to.

But even if you’re not sure whether you are going to use a particular social media channel immediately, it is worth grabbing your place, especially with a new channel launch. The social media and digital worlds are so fast moving that a small channel may have hundreds of millions of users next year. If you’ve already got your brand name set up you won’t need to worry about someone else taking it. Choose a consistent name across the channels, or if you have more than one brand, think through which channels are suitable for which brands.

Make sure you get your accounts ‘verified’ or authenticated where appropriate so that people know the accounts are real. You will notice on Twitter, for example, that verified accounts have a tick next to them.

one minute wonder Social media can be used as a way of reducing the costs of training staff. You can post videos and content online for your staff or run interactive seminars through apps like WizIQ. Interesting, interactive content will increase the learning experience.

The average user has more than one social media account and this number is likely to rise. However some users do still find a community they enjoy most and spend the majority of their time there. It’s a complex situation for business. You need to know your users and also not spread yourself too thin.

Make sure you buy all the relevant account names you need before you begin, even if you don’t use them immediately.

1.7 1.7 Draw up a content strategy 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Draw up a content strategy 1.7 Draw up a content strategy 1.8 Be aligned 1.9 Take an inventory 1.10 Do it 24/7 2 Promote 2.1 Be sociable 2.2 Determine your ideal customer 2.3 Convert the grazers 2.4 Build a community 2.5 Become a friend 2.6 Inspire 3 Post 3.1 Start a blog 3.2 Tweet 3.3 Create a Facebook page 3.4 Link in 3.5 Video it 3.6 Share slides 3.7 Instagram it 3.8 Blog on Tumblr 3.9 Pin it on Pinterest 4 Position 4.1 Lead opinion 4.2 Have values 4.3 Look consistent 4.4 Have a tone of voice 4.5 Use professionals 4.6 Google well 4.7 Network offline 5 Monitor 5.1 Listen and learn 5.2 Monitor 5.3 Use surveys 5.4 Use hashtags 5.5 Find the influencers 5.6 Use professional tools 6 Be real 6.1 Be authentic 6.2 Get feedback and endorsements 6.3 Go off topic 6.4 Hang out 6.5 Start a competition 6.6 Be memorable 6.7 Contribute to the conversation 7 Follow web etiquette 7.1 Be nice 7.2 Know your copyright 7.3 Manage your crises 7.4 Keep up with the news 7.5 Stop the muggers 7.6 Do good Jargon buster Further reading About the Book About the Author About the Publisher

Free content is everywhere on the web. It’s one of the biggest changes that the digital world has brought us. It is said that there is more information around in the last five years than in the whole of human history. Your content needs to make an impact to be noticed.