Karin M. Reed - Suddenly Virtual

As the nation responded to the pandemic, “Stay at Home” largely became “Stay on Zoom” with the video meeting app rising to number one on Apple's app store for free videoconferencing options by early April 2020.

Broad usage of personal video chat leads to explosive adoption of video collaboration tools in the workplace, with a variety of platforms being used, often simultaneously, within organizations.

With a shift toward a “webcam‐on” culture, businesses begin to see the benefits of video in virtual meetings – the potential to form deeper connections, less opportunity for participants to multitask, and the ability to read body language to develop a clearer understanding of the intent and impact of messages being conveyed.

Video meetings are enhancing team cohesion, performance, and productivity while also reshaping the way coworkers view each other.

No longer are teammates defined by just their roles; the video portal created by “work from home” provided a fuller picture of their coworkers.

Video is a core component of virtual sales strategy as organizations seek new ways to build relationships, humanize their messages, and take the anonymity out of a sales process that used to rely upon face‐to‐face interactions.

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Meeting science is a relatively young research area, with the earliest studies that focused on the workplace meeting appearing less than 40 years ago (Schwartzman 1986). And yet so much of our time as employees, managers, and leaders has been and continues to be wrapped up in this activity. In fact, prior to 2020, Joe often referred to the exponential increase in workplace meetings as a “meeting epidemic.” That comparison is probably in poor taste given the experiences of so many in 2020, but the fact remains that we meet more now than ever before, with most workers seeing a 13% increase in their overall meeting load (Bloomberg 2020).

In this section, Joe drives the discussion as he reviews meeting science from before the COVID-19 pandemic and our suddenly virtual world. He provides checklists of counterproductive behaviors and best practices for effective meetings from the “old normal” ( Chapter 3). He then reveals some of the discoveries in meeting science made since early 2020 – when everything changed – with another checklist and a reference guide for best practices for effective virtual meetings based upon the early research ( Chapter 4). Video is an important part of those virtual meetings, but practices more specific to on-camera communication are discussed in Section 3.

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