Frank Carbajal - Latinx Business Success

1 Cover

2 Praise for Latinx Business Success

3 Title page

4 Copyright

5 Dedication

6 Foreword

7 PrefaceFROM IMPERIAL VALLEY TO THE SILICON VALLEY FROM BORINQUEN TO THE BOARDROOM

8 INTRODUCTION: THE LATINO DIGITAL LEADERSHIP MODEL DECISION MAKING: LATINOS AT THE TABLE – CHAPTER 1 INTELLIGENCE: INTELLIGENCE WILL PUSH YOU THROUGH – CHAPTER 2 GAME PLAN: THE GAME PLAN IS THE ACTION – CHAPTER 3 INCLUSION: INCLUSION DEVELOPS NEW LEADERSHIP – CHAPTER 4 TECHNOLOGY: TECHNOLOGY IS A WAY OF LIFE – CHAPTER 5 ABUNDANCE: ABUNDANCE OF LIFE – CHAPTER 6 LEVERAGE: LEVERAGE PROVIDES ENERGY TO MAKE IT HAPPEN – CHAPTER 7

9 1 Decision Making THE DIGITAL DIVIDE AND COVID: A TALE OF TWO REALITIES

10 2 Intelligence

11 3 Game Plan

12 4 Inclusion Note

13 5 Technology

14 6 Abundance

15 7 Leverage

16 Conclusion

17 Acknowledgments

18 About the Authors

19 Index

20 End User License Agreement

1 Cover Page

2 Table of Contents

3 Praise for Latinx Business Success

4 Title Page

5 Copyright

6 Dedication

7 Foreword

8 Preface

9 Begin Reading

10 Conclusion

11 Acknowledgments

12 About the Authors

13 Index

14 End User License Agreement

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Frank's book is an excellent roadmap for mentoring and guiding our current and future LatinX leaders across multiple industries in America. Reading about the many Latinx who have played a significant role in the transformation of our nation's advancement in digital technology is inspiring. Frank is a consistent champion of the Latino community, and his book will prove to be both powerful and actionable for those who wish to succeed in our everchanging digital world.

—Jeff Garcia, retired four-time Pro Bowl NFL Quarterback and business entrepreneur

Frank Carbajal does an outstanding job at gathering invaluable advice from top Latinx leaders across diverse sectors. The stories are compelling and the advice is both powerful and actionable. His DIGITAL leadership model offers practices and strategies to succeed in a digital economy. Highly recommend!

—Dr. Jacinta M. Jiménez, psychologist, technology executive, and best-selling author of The Burnout Fix

Once again Frank Carbajal has proven to be an inspirational writer.

This collection of advice and inspiration is a manual for success through advice from the top industry professionals to examples shown to him by his Latino industry mentors and family.

Frank Carbajal, knocks down the wall of a digital divide and clears the way for your own opportunities in Silicon Valley. Frank boldly shows you how to find your own path to greatness. I only wish it had been written years earlier.…

—Rick Najera, award-winning WGA writer and founder of Latino Thought Makers , bringing important conversations on culture and race

In Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity are Driving Some of The World's Biggest Companies, Frank Carbajal and Dr. José Morey have provided an excellent tool to guide and foster Latinx leadership in the business, nonprofit, academic, media, arts, and technology sectors in America. Reading the history and journeys of several amazing Latinx leaders serves as an inspiration to both current leaders and future aspiring leaders. By using the DIGITAL: decision, intelligence, game plan, insight, technology, abundance, and leverage approach to develop leaders, this guide will help to both ensure that the beautiful diversity of our Latinx community is reflected in our American institutions and that such Latinx leadership is effective.

—Laura Farber, immediate past president and Rose Bowl Management Committee chairman 2021–2022

Frank Carbajal has written a must-read for corporate professionals and anyone looking to learn more about the development of digital intelligence. The digital age has ushered in a number of evolutionary phases, and Latinx individuals have been a part of each one. Learn from anecdotes and stories shared by the most prolific leaders in tech, healthcare, academia, media, and more. The DIGITAL framework offers actionable insights for those of us currently navigating the digital economy and shows readers how to effectively continue to make contributions in diverse and ever-expanding sectors. This book is written about the best leaders by one of the best Latinx leaders out there, Mr. Carbajal.