Frank Carbajal - Latinx Business Success

—Victoria Banuelos, marketing strategist and author, First-Gen, NextGen

Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity are Driving Some of The World's Biggest Companies is not only a book that tells the story of many exceptional Latinxs who have played critical roles in the digital transformation of our nation; it is also an incredibly inspirational story of success and resilience and a dedication to achieving dreams. Despite their very different beginnings, these exceptional leaders have had and continue to have a positive impact in the communities in which they act. These are great leaders that happen to be Latinx.

Frank Carbajal's and Dr. José Morey's idea of deconstructing DIGITAL into seven evolutions is brilliant! It captures the elements of what it takes to become digital and it gives room for the great life stories that make the book so interesting. The journey to digital is one in which we will all be involved; this book is an inspiration to those who are already on it, and those who will join it soon.

I have always admired Frank's dedication to the betterment of the Latino community, and this book adds to my admiration and respect. Dr. José Morey's renowned trajectory as a thought leader and speaker manifests itself in the pages of this book and adds to its message.

—Jorge Titinger, founder and CEO, Titinger Consulting

FRANK CARBAJAL / JOSÉ MOREY

FOREWORD BY SOLOMON D. 'SOL' TRUJILLOCHAIRMAN OF TRUJILLO GROUP LLC

Copyright © 2022 by Frank Carbajal and José Morey. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging‐in‐Publication Data

Names: Carbajal, Frank, author. | Morey, José, author. Title: Latinx business success : how Latinx ingenuity, innovation, and tenacity are driving some of the world’s biggest companies / Frank Carbajal, José Morey.

Description: Hoboken, New Jersey : Wiley, [2022] | Includes index. Identifiers: LCCN 2021045300 (print) | LCCN 2021045301 (ebook) | ISBN 9781119840817 (hardback) | ISBN 9781119840831 (adobe pdf) | ISBN 9781119840800 (epub)

Subjects: LCSH: Hispanic American businesspeople. | Leadership. Classification: LCC HD2358.5.U6 C38 2022 (print) | LCC HD2358.5.U6 (ebook) | DDC 658.4/0908968073—dc23 LC record available at https://lccn.loc.gov/2021045300LCebook record available at https://lccn.loc.gov/2021045301

Cover Design: Paul McCarthy

Cover Art: Getty Images Tape: © Emilija Manevska Globe: © Chad Baker

Dedicate my book to my parents Regino and Hermelinda Carbajal My wife Molly, and children Alia, Myla and Bria

—Frank Carbajal

To my son, José, mis padres, Juan y Ivonne, mi hermano, Juancy, mi hermana, Carmen, mis abeulos, todos mi sobrinos y sobrinas y Puerto Rico. You are always in my heart.

—José Morey

This is an important book at this moment in time as the U.S. Latino population becomes increasingly accountable for the economic well‐being of our country. Frank Carbajal learned about economic accountability early in his life while helping his parents make ends meet. His experiences as the son of migrant agricultural workers provides the foundation for this book, which begins with his own story of his journey from a one‐bedroom home for his family of seven in El Centro, California, to his successful career in the Silicon Valley.

Carbajal then does the same for many successful Latino and Latina individuals who also came from humble beginnings, faced economic and racist hardships, but found the inner strength to persevere and achieve their dreams. The reader is taken on personal journeys of exemplary leaders in a broad spectrum of sectors of our society.

The author attempts to weave a thread through all of the stories regarding the qualities these role models possess that can be an inspiration to young Latinos and Latinas seeking to find their own way to success. He also calls out his own perspectives, as well as those of his subjects in this book, on what is needed in America to foster the success of this cohort, and to realize the full potential of U.S. Latinos across the country in every sector of our economy.

I believe Frank Carbajal's hope in compiling these inspiring stories is for you, the reader, to find the whole of this book to be greater than the sum of its parts.

—Sol TrujilloChairman of Trujillo Group LLC