Paul Tiffany - Business Plans For Dummies

11 Appendix: A Sample Business Plan SUITE 07 BUSINESS PLANI. EXECUTIVE SUMMARY II. COMPANY OVERVIEW III. BUSINESS ENVIRONMENT IV. SUITE 07 — THE COMPANY V. SUITE 07’s STRATEGY VI. FINANCIAL PROCESS AND SAMPLE PROJECTION VII. ACTION PLAN AND NEXT STEPS CONCLUSION APPENDIX I APPENDIX II APPENDIX III

12 Index

13 About the Authors

14 Advertisement Page

15 Connect with Dummies

16 End User License Agreement

1 Chapter 7TABLE 7-1 The Buyer’s Five-Step Adoption ProcessTABLE 7-2 How Businesses Behave When They Buy

2 Chapter 12TABLE 12-1 Flavored Yogurt Revenue Projection for Yenta’s Yogurt Co. (YY)

3 Chapter 13TABLE 13-1 Customer Personality Types

4 Chapter 15TABLE 15-1 Major Characteristics of the Introduction StageTABLE 15-2 Major Characteristics of the Growth StageTABLE 15-3 Major Characteristics of the Maturity StageTABLE 15-4 Major Characteristics of the Decline Stage

1 Chapter 5FIGURE 5-1: The Industry Analysis Questionnaire. FIGURE 5-2: The four major components of analyzing an industry.

2 Chapter 6FIGURE 6-1: Define market segments by asking three basic questions and then ans...FIGURE 6-2: Consider these business situations.

3 Chapter 7FIGURE 7-1: A basic overview of people’s needs, as sketched out some 50 years a...

4 Chapter 9FIGURE 9-1: Fill out the questionnaire to get a quick take on your company’s st...FIGURE 9-2: Compare your capabilities and resources with the critical success f...FIGURE 9-3: The SWOT grid balances your company’s internal strengths and weakne...

5 Chapter 10FIGURE 10-1: A company’s value chain has two types of links: primary activities...FIGURE 10-2: The value-chain framework.

6 Chapter 11FIGURE 11-1: An income statement subtracts the costs of your various business a...FIGURE 11-2: The balance sheet captures what the company owns, what it owes, an...FIGURE 11-3: A cash-flow statement monitors changes in a company’s cash positio...

7 Chapter 12FIGURE 12-1: The DuPont chart turns the DuPont formula into a pyramid, with ret...FIGURE 12-2: The master budget resembles a projected cash-flow statement.

8 Chapter 13FIGURE 13-1: You can break a business environment scan into four major groups o...FIGURE 13-2: The technology diffusion curve points out that when a new technolo...FIGURE 13-3: Product adoption occurs at different times for different personali...FIGURE 13-4: The Probability and Impact Grid divides events into categories bas...

9 Chapter 14FIGURE 14-1: Generic strategies involve deciding whether to become the low-cost...FIGURE 14-2: The experience curve traces the declining unit costs of putting to...

10 Chapter 15FIGURE 15-1: The product life cycle represents what’s likely to happen to sales...FIGURE 15-2: The Ansoff Matrix describes different ways in which your company c...FIGURE 15-3: The Growth-Share Grid divides your company’s products or services ...

11 Chapter 16FIGURE 16-1: Dynamic capabilities.

1 Cover

2 Title Page

3 Copyright

4 Table of Contents

5 Begin Reading

6 Appendix: A Sample Business Plan

7 Index

8 About the Authors

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