‘Stalin Leads Us to Victory’, 1943
We can now share our ideas, our anger, our frustrations with thousands of people at the touch of a button. When the financial crash in Iceland happened in 2008, it was a Facebook campaign by ordinary Icelanders that ultimately persuaded the government to support an investigation into the people responsible for the banking collapse. If the government wouldn’t take action, the people would. Goebbels would not have liked that. And could he possibly have imagined a world where WikiLeaks existed, a world where he couldn’t control the message, because, with a click of a mouse, someone, somewhere with access to government secrets and confidential documents can upload them to the web?
The language of Twitter, texting and social network sites may not be the most elegant, but it shows that we humans have this innate need to communicate, be it banal gossip, love stories or life-changing revolution.
So how will the storytellers of the digital age gain and keep our attention? Will language still be as powerful as it is today? Will it be controlled by an elite of media owners, the neo-Brahmins of the twenty-first century, or democratized so that we all become producers rather than consumers? What does the future look like on Planet Word?
In an elegant, light-filled building worthy of a sci-fi movie, MIT’s elegant new Media Lab houses a division called ‘The Future of Storytelling’. The idea is tantalizingly simple and almost impossible to envisage.Yes, we will undoubtedly have immersive 3D screens, and video games that involve physically wearing a suit to mimic the movements in the game (because they’re already invented). And, yes, we’ll be able to roll up a screen like a newspaper and put it in our pocket, and have adverts directed at us personally as we walk around the cities of the future (like in Spielberg’s movie Minority Report ). And, yes, we’ll be able to create stories across space with interactive screens linked to the web: families will be able to create their own histories or mythologies, to preserve images and voices for future generations. But will all this new technology change what we want to say?
Communications theorist Marshall Mcluhan was wrong: the medium is really not the message. The message is the message. Humans will continue to be addicted to chatter and gossip, to talk of love and sex and sometimes of death. We will go on flirting and cracking jokes and making up wild stories that have no sense. In other words, the same things we talked about when we all sat around a fire at the end of the day, roasting a zebra or slab of sperm whale. What is different is that the global village which Mcluhan predicted in the early 1960s is now a reality, and the realization of it has been the biggest transformation in our species’ evolution since … well, maybe the invention of language itself. What is certain is there will be many more stories to tell.
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