Сьюзан Кейн - Quiet [The Power of Introverts in a World That Can't Stop Talking]

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At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great contributions to society - from van Gogh’s sunflowers to the invention of the personal computer.
Passionately argued, impressively researched, and filled with indelible stories of real people, Quiet shows how dramatically we undervalue introverts, and how much we lose in doing so. Taking the reader on a journey from Dale Carnegie’s birthplace to Harvard Business School, from a Tony Robbins seminar to an evangelical megachurch, Susan Cain charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects. She talks to Asian-American students who feel alienated from the brash, backslapping atmosphere of American schools. She questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation, and where the leadership potential of introverts is often overlooked. And she draws on cutting-edge research in psychology and neuroscience to reveal the surprising differences between extroverts and introverts.
Perhaps most inspiring, she introduces us to successful introverts - from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Finally, she offers invaluable advice on everything from how to better negotiate differences in introvert-extrovert relationships to how to empower an introverted child to when it makes sense to be a "pretend extrovert."
This extraordinary book has the power to permanently change how we see introverts and, equally important, how introverts see themselves.

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One of the most effective self-monitors I’ve ever met is a man named Edgar, a well-known and much-beloved fixture on the New York social circuit. He and his wife host or attend fund-raisers and other social events seemingly every weeknight. He’s the kind of enfant terrible whose latest antics are a favorite topic of conversation. But Edgar is an avowed introvert. “I’d much rather sit and read and think about things than talk to people,” he says.

Yet talk to people he does. Edgar was raised in a highly social family that expected him to self-monitor, and he’s motivated to do so. “I love politics,” he says. “I love policy, I love making things happen, I want to change the world in my own way. So I do stuff that’s artificial. I don’t really like being the guest at someone else’s party, because then I have to be entertaining. But I’ll host parties because it puts you at the center of things without actually being a social person.”

When he does find himself at other people’s parties, Edgar goes to great lengths to play his role. “All through college, and recently even, before I ever went to a dinner or cocktail party, I would have an index card with three to five relevant, amusing anecdotes. I’d come up with them during the day—if something struck me I’d jot it down. Then, at dinner, I’d wait for the right opening and launch in. Sometimes I’d have to go to the bathroom and pull out my cards to remember what my little stories were.”

Over time, though, Edgar stopped bringing index cards to dinner parties. He still considers himself an introvert, but he grew so deeply into his extroverted role that telling anecdotes started to come naturally to him. Indeed, the highest self-monitors not only tend to be good at producing the desired effect and emotion in a given social situation—they also experience less stress while doing so.

In contrast to the Edgars of the world, low self-monitors base their behavior on their own internal compass. They have a smaller repertoire of social behaviors and masks at their disposal. They’re less sensitive to situational cues, like how many anecdotes you’re expected to share at a dinner party, and less interested in role-playing, even when they know what the cues are. It’s as if low self-monitors (LSMs) and high self-monitors (HSMs) play to different audiences, Snyder has said: one inner, the other outer.

If you want to know how strong a self-monitor you are, here are a few questions from Snyder’s Self-Monitoring Scale:

When you’re uncertain how to act in a social situation, do you look to the behavior of others for cues?

Do you often seek the advice of your friends to choose movies, books, or music?

In different situations and with different people, do you often act like very different people?

Do you find it easy to imitate other people?

Can you look someone in the eye and tell a lie with a straight face if for a right end?

Do you ever deceive people by being friendly when really you dislike them?

Do you put on a show to impress or entertain people?

Do you sometimes appear to others to be experiencing deeper emotions than you actually are?

The more times you answered “yes” to these questions, the more of a high self-monitor you are.

Now ask yourself these questions:

Is your behavior usually an expression of your true inner feelings, attitudes, and beliefs?

Do you find that you can only argue for ideas that you already believe?

Would you refuse to change your opinions, or the way you do things, in order to please someone else or win their favor?

Do you dislike games like charades or improvisational acting?

Do you have trouble changing your behavior to suit different people and different situations?

The more you tended to answer “yes” to this second set of questions, the more of a low self-monitor you are.

When Professor Little introduced the concept of self-monitoring to his personality psychology classes, some students got very worked up about whether it was ethical to be a high self-monitor. A few “mixed” couples—HSMs and LSMs in love—even broke up over it, he was told. To high self-monitors, low self-monitors can seem rigid and socially awkward. To low self-monitors, high self-monitors can come across as conformist and deceptive—“more pragmatic than principled,” in Mark Snyder’s words. Indeed, HSMs have been found to be better liars than LSMs, which would seem to support the moralistic stance taken by low self-monitors.

But Little, an ethical and sympathetic man who happens to be an extremely high self-monitor, sees things differently. He views self-monitoring as an act of modesty. It’s about accommodating oneself to situational norms, rather than “grinding down everything to one’s own needs and concerns.” Not all self-monitoring is based on acting, he says, or on working the room. A more introverted version may be less concerned with spotlight-seeking and more with the avoidance of social faux pas. When Professor Little makes a great speech, it’s partly because he’s self-monitoring every moment, continually checking his audience for subtle signs of pleasure or boredom and adjusting his presentation to meet its needs.

* * *

So if you can fake it, if you master the acting skills, the attention to social nuance, and the willingness to submit to social norms that self-monitoring requires, should you? The answer is that a Free Trait strategy can be effective when used judiciously, but disastrous if overdone.

Recently I spoke on a panel at Harvard Law School. The occasion was the fifty-fifth anniversary of women being admitted to the law school. Alumnae from all over the country gathered on campus to celebrate. The subject of the panel was “In a Different Voice: Strategies for Powerful Self-Presentation.” There were four speakers: a trial lawyer, a judge, a public-speaking coach, and me. I’d prepared my remarks carefully; I knew the role I wanted to play.

The public-speaking coach went first. She talked about how to give a talk that knocks people’s socks off. The judge, who happened to be Korean-American, spoke of how frustrating it is when people assume that all Asians are quiet and studious when in fact she’s outgoing and assertive. The litigator, who was petite and blond and feisty as hell, talked about the time she conducted a cross-examination only to be admonished by a judge to “Back down, tiger!”

When my turn came, I aimed my remarks at the women in the audience who didn’t see themselves as tigers, myth-busters, or sock-knocker-offers. I said that the ability to negotiate is not inborn, like blond hair or straight teeth, and it does not belong exclusively to the table-pounders of the world. Anyone can be a great negotiator, I told them, and in fact it often pays to be quiet and gracious, to listen more than talk, and to have an instinct for harmony rather than conflict. With this style, you can take aggressive positions without inflaming your counterpart’s ego. And by listening, you can learn what’s truly motivating the person you’re negotiating with and come up with creative solutions that satisfy both parties.

I also shared some psychological tricks for feeling calm and secure during intimidating situations, such as paying attention to how your face and body arrange themselves when you’re feeling genuinely confident, and adopting those same positions when it comes time to fake it. Studies show that taking simple physical steps—like smiling—makes us feel stronger and happier, while frowning makes us feel worse.

Naturally, when the panel was over and the audience member came around to chat with the panelists, it was the introverts and pseudo-extroverts who sought me out. Two of those women stand out in my mind.

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