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In the new Russia, even dictatorship is a reality show.
Professional killers with the souls of artists, would-be theater directors turned Kremlin puppet-masters, suicidal supermodels, Hell’s Angels who hallucinate themselves as holy warriors, and oligarch revolutionaries: welcome to the glittering, surreal heart of twenty-first-century Russia. It is a world erupting with new money and new power, changing so fast it breaks all sense of reality, home to a form of dictatorship—far subtler than twentieth-century strains—that is rapidly rising to challenge the West.
When British producer Peter Pomerantsev plunges into the booming Russian TV industry, he gains access to every nook and corrupt cranny of the country. He is brought to smoky rooms for meetings with propaganda gurus running the nerve-center of the Russian media machine, and visits Siberian mafia-towns and the salons of the international super-rich in London and the US. As the Putin regime becomes more aggressive, Pomerantsev finds himself drawn further into the system.

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Do I even need to mention that Oliona grew up fatherless? As did Lena, Natasha, and all the gold diggers I met. All fatherless. A generation of orphaned, high-heeled girls, looking for a daddy as much as a sugar daddy. And that’s the funny thing about Oliona and the other students: her cunning comes with fairy-tale fantasies about the tsar who, today or tomorrow or the day after, will jet her off to his majestic Maybach kingdom. And of course it’s the President who encapsulates that image. All the shirtless photos hunting tigers and harpooning whales are love letters to the endless queues of fatherless girls. The President as the ultimate sugar daddy, the ultimate protector with whom you can be as “behind a stone wall.”

When I see Oliona back at her flat she brings out a tome of Pushkin. She met a Forbes at the club the other night who is fond of literature. She’s learning whole stanzas of “Eugene Onegin” by heart:

Whom to love, whom to believe in,
On whom alone shall we depend?
Who will fit their speech and on,
To our measure, in the end?
…Never pursue a phantom,
Or waste your efforts on the air
Love yourself, your only care….

“I’ll slip them in, just when he’s least expecting it.” She winks, keen to show off her cunning.

The Forbes has already taken her on a ride in his private jet. “Can you imagine: you can smoke in there, drink in there, throw your feet up on the seat. No seat belts! Freedom! It’s all true, you can really have the life; it’s not just in the movies!”

She met the Forbes when she went up to the VIP room.

“He’s handsome as a God,” Oliona tells me, whispering with excitement. “He was giving out hundred dollar bills to girls for blow jobs. Kept going all night. Imagine his stamina! And those poor girls, they don’t just do it for the money you know; every one of them thinks he’ll remember them, that they’re special, so they try extra hard. Of course I refused when he offered: I’m not like THEM…. Now we’re seeing each other. Wish me luck!”

The one thing Oliona will never, ever think of herself as is a prostitute. There’s a clear distinction: prostitutes have to have sex with whomever a pimp tells them to. She does her own hunting.

“Once, when I was working as a dancing girl, my boss said I had to go home with one of the clients. He was a regular. Influential. Fat. Not too young either. ‘Do I really have to go home with him?’ I asked my boss. ‘Yes.’ I went back to his hotel. When he wasn’t looking I slipped some Ruffinol in his drink and ran off.”

Oliona tells this proudly. It’s a badge of distinction.

“But what about love?” I ask Oliona. It’s late; we’re taping an interview in her apartment. We’re drinking sticky, sweet Prosecco. Her favorite. The nervous little dog snores by the couch.

“My first boyfriend. Back home in Donbas. That was love. He was a local authority.”

Authority is a nice word for gangster.

“Why didn’t you stay together?”

“He was at war with another gang—they used me to get to him. I was standing on the corner. I think I was waiting for a tram. Then these two guys, big guys, grab me and start putting me in a car. I kicked and screamed. But they just told passersby I was a drunk friend. No one was going to mess with guys like that. They took me to an apartment. Tied my hands to a chair. Kept me there for a week.”

“Did they rape you?”

Oliona keeps on sipping the sweet Prosecco. Keeps on smiling. She’s still wearing a sparkly dress. She’s taken off her high heels and wears pink, fluffy slippers. She smokes thin, perfumed cigarettes. She talks about everything matter-of-factly, even with amusement: the story of a very bad, but somehow slightly funny, working day.

“They took turns. Over a week. Occasionally one would go out for pickled fish and vodka. The whole room smelt of pickled fish and vodka. I can still remember that room. It was bare. A wooden table. Dumbbells. A workout bench: they would lift weights in between sessions. I remember there was a Soviet flag on the wall. I would stare at that flag during the sessions. In the end one of them took pity on me. When the other went for more vodka he let me go.”

“And your authority?”

“When I told him what happened he raged, promised to kill them. But then he made peace with the other gang. And that was that, he never did anything. I would see those men often. One, the one who let me go, even apologized. He turned out to be a nice guy. The other would always smirk when I saw him. I left town.”

As we pack up Oliona is as thoughtful as I’ve ever seen her: “Actually could you avoid what happened in that room in your program?”

“Of course. It could be dangerous.”

“Dangerous? No, it’s not that. But it would make me seem, well, sad. Depressing. I wouldn’t want people to see me that way. People think of me as bubbly. That’s good.”

I feel bad for making her talk about what happened. “Look, I’m sorry I raised all that. I didn’t mean to. It must be awful to bring it all up again.”

Oliona shrugs. “Listen. It’s normal. Happens to all the girls. No biggie.”

Oliona’s relationship with the Pushkin-loving Forbes didn’t last long. “I thought at first he wanted a bitch. So I played that role. Now I’m not sure, maybe he doesn’t want a bitch. Maybe he wants a nice girl. You know, sometimes I get confused, I can’t even tell which one I am, the nice girl or the bitch.” This isn’t said dejectedly but as always softly detached, like she thinks about herself in the third person. Whenever I look for a vein of sadness in Oliona it melts away. As a director it’s my job to catch her out, find a chink, pull the emotional lever where her façade crumbles and she breaks and cries. But she just turns and twists and smiles and shimmers with every color. She’s not scared of poverty, humiliation. If she loses her sponsor she’ll just start again, reinvent herself, and press reload.

At 5:00 a.m. the clubs get going properly; the Forbes stumble down from their loggias, grinning and swaying tipsily. They are all dressed the same, in expensive striped silk shirts tucked into designer jeans, all tanned and plump and glistening with money and self-satisfaction. They join the cattle on the dance floor. Everyone is wrecked by now and bounces around sweating, so fast it’s almost in slow motion. They exchange these sweet, simple glances of mutual recognition, as if the masks have come off and they’re all in on one big joke. And then you realize how equal the Forbes and the girls really are. They all clambered out of one Soviet world. The oil geyser has shot them to different financial universes, but they still understand each other perfectly. And their sweet, simple glances seem to say how amusing this whole masquerade is, that yesterday we were all living in communal flats and singing Soviet anthems and thinking Levis and powdered milk were the height of luxury, and now we’re surrounded by luxury cars and jets and sticky Prosecco. And though many westerners tell me they think Russians are obsessed with money, I think they’re wrong: the cash has come so fast, like glitter shaken in a snow globe, that it feels totally unreal, not something to hoard and save but to twirl and dance in like feathers in a pillow fight and cut like papier-mâché into different, quickly changing masks. At 5:00 a.m. the music goes faster and faster, and in the throbbing, snowing night the cattle become Forbeses and the Forbeses cattle, moving so fast now they can see the traces of themselves caught in the strobe across the dance floor. The guys and girls look at themselves and think: “Did that really happen to me? Is that me there? With all the Maybachs and rapes and gangsters and mass graves and penthouses and sparkly dresses?”

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