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In the new Russia, even dictatorship is a reality show.
Professional killers with the souls of artists, would-be theater directors turned Kremlin puppet-masters, suicidal supermodels, Hell’s Angels who hallucinate themselves as holy warriors, and oligarch revolutionaries: welcome to the glittering, surreal heart of twenty-first-century Russia. It is a world erupting with new money and new power, changing so fast it breaks all sense of reality, home to a form of dictatorship—far subtler than twentieth-century strains—that is rapidly rising to challenge the West.
When British producer Peter Pomerantsev plunges into the booming Russian TV industry, he gains access to every nook and corrupt cranny of the country. He is brought to smoky rooms for meetings with propaganda gurus running the nerve-center of the Russian media machine, and visits Siberian mafia-towns and the salons of the international super-rich in London and the US. As the Putin regime becomes more aggressive, Pomerantsev finds himself drawn further into the system.

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As he prepared for his shoot Vitaly would often disappear, his usual trick of keeping us on tenterhooks. He designated a friend of his, Stas, to look after us. Stas had a Jeep with a little shovel screwed on at the front: the gangster’s sign. He had a girlfriend with him. She was a tall, pale, bored blonde who only lit up when she talked about her collection of hosiery: “I even have a pair of snakeskin tights at home,” she told me.

Stas took us on a tour of Ussuriysk.

The town was famous for its car market, one of the biggest in the whole of Russia. We were near the sea with Japan, and all the new Mitsubishis and Toyotas were traded here. The market was on a hill at the entrance to the town. As we approached, it gleamed silver like a magic mountain. Only when we got closer did we realize it was the sun glinting off the new Jeeps and other four-by-fours. Everyone here drove the latest models. They might have their toilets in wooden outhouses, and their apartments might be yellowing, but the big, black cars were always shining with a TV commercial sparkle. Stas took us to a meet at which locals showed off how they’d upgraded their automobiles. One guy had installed a Jacuzzi in the back; another had a movie theater. There was tenderness in how they showed off their prized possessions. These heavy men touched their cars so delicately. Stas took out a little toothbrush to clean the headlights on his Land Cruiser: he scrubbed it softly, patiently, like he was washing a toddler.

Stas took us to the hills above the town so we could get the best view. The corroding factories still chugged smoke. Among the hills were the cemeteries with their black marble headstones. On them were engravings for young gangsters: “Buba the boxer,” “Boris Mercedes.” Their portraits were engraved into the headstones, depicting them in gangster pomp—one dangled the keys to his Mercedes, another posed with his mobile phone—like Egyptian pharaohs sent to the next world with their most vital possessions. Dates on the headstones often coincided; the young men had died on the same days in the 1990s. These were the dates of gang battles, a whole generation decimated.

“You have many friends here?” I asked Stas.

“Most of my class,” he answered, matter-of-factly. “Not just gangsters. Many were just caught in the cross fire.”

In the evening we headed to a restaurant, The Miami. Outside was a twelve-foot, plastic palm tree. The plastic palm trees were everywhere around town; they were considered fashionable. The Miami had a parking garage out front and a massage parlor in the basement.

“It’s compact,” explained Stas, “all you might want in one place.” The restaurant itself was done up with plush burgundy walls and black lacquer chairs. All the clientele wore ironed shell suits. The restaurant was Chinese owned; we were just fifty miles from the Chinese border, and rumor had it that a third of the population was illegal Chinese immigrants.

“The Chinks used to just walk anywhere,” said Stas, “but the gangsters sorted that out. Now they just keep themselves to the market and the suburbs. They need to know this is Russian territory…. But they do have the best restaurants.”

With the meal there was karaoke. As the Chinese waiters brought the food, everyone at the restaurant sang “shanson,” the gravelly, syrupy gangster ballads that have become some of Russia’s favorite pop music. Shanson reflect the gangsters’ journeys to the center of Russian culture. These used to be underground, prison songs, full of gangster slang, tales of Siberian labor camps and missing your mother. Now every taxi driver and grocery plays them. “Vladimirsky Tsentral” is a wedding classic. Tipsy brides across the country in cream-puff wedding dresses and high, thin heels slow-dance with their drunker grooms: “The thaw is thinning underneath the bars of my cell / but the Spring of my life has passed so fast.” At the Chinese restaurant Miami Stas sang along too, but he seemed too meek, too obliging to be a gangster.

“Me? A gangster? God no,” he seemed surprised when asked. “I’m just a businessman. The shovel, well that’s just for show. I like hanging around with Vitaly.”

I asked him what their relationship was. He changed the subject fast.

We asked Vitaly the next time we saw him.

“Stas? Stas is one of the businessmen we used to extort money from.”

“And now you’re friends?”

“He does what I tell him to.”

It turned out Vitaly had once beaten Stas to a pulp, and now Stas half worshiped, half lived in fear of him, helping Vitaly put on his coat and holding his phone for him. And everyone we met in the town seemed somehow crumpled, mumbling, black and white. Only the gangsters strode tall in glorious Technicolor. This was Vitaly’s town, the representative, cross-section town of Russia, the country where a third of males have been to prison, the sort of town spin doctors and TV men look at when they design politicians.

The day of his big shoot Vitaly took over a whole market. The scene had the young Vitaly and his gang being busted as they extorted money from the market traders. The traders played themselves, and cops had been hired to play cops.

“Isn’t there a problem that you’re working for a gangster today?” we asked the cops.

They laughed. “Who do you think we work for anyway?” (The new mayor of Vladivostok was a man nicknamed Winnie-the-Pooh, a mob boss who had previously served time for threatening to kill a businessman.)

Vitaly’s set had a cast of hundreds, and it should have been chaos, but I’d never seen a film set so slickly run. His gangster crew was the production team. Who would dare to be late on set when professional killers are running the show? Vitaly was a natural. Cap pulled low, long finger tapping against his mouth, he set up every camera position unerringly. Though there was no script on paper, he never got lost, giving terse, tight instructions to all the players.

“It’s just like setting up a heist,” he told me. “Everything’s got to be exact. Not like one of your little documentaries.”

Every detail of the clothes, the guns, and the items the market traders were selling had been reproduced just as they were in the late 1980s. But for all its detailed accuracy, the way Vitaly shot his films was more like a cheesy B-movie than documentary-style realism. Every shot of Vitaly was a glamorous close-up. He wiped his sweaty brow, sighed like a pantomime hero, looked intently into the distance, and escaped death to the sound of the Star Wars sound track. This was how he saw himself, his life, his crimes. All the pain and death he had caused and suffered were viewed by him through the corny music and cloud-machine smoke of a bad action movie.

“What sort of films inspire you?” we asked.

Vitaly paused.

Titanic . That’s a real film. With DiCaprio. That’s real life. That’s the sort of thing I aim to make if I get my budget…. ”

That was the last time I had seen him, three years before. But I was still reminded of him often. There’s a little scene that gets played out on the Ostankino channels every week. The president sits at the head of a long table. Along each side sit the governors of every region: the western, central, northeastern, and so on. The president points to each one, who tells him what’s going on in his patch. “Rogue terrorists, pensions unpaid, fuel shortages…. ” The governors looked petrified. The president toys with them, pure Vitaly. “Well, if you can’t sort out the mess in your backyard, we can always find a different governor…. ” For a long time I couldn’t remember what the scene reminded me of. Then I realized: it’s straight out of The Godfather , when Marlon Brando gathers the mafia bosses from the five boroughs. Quentin Tarantino used a similar scene when Lucy Liu meets with the heads of the Tokyo Yakuza clans in Kill Bill —it’s a mafia movie trope. And it fits the image the Kremlin has for the President: he is dressed like a mob boss (the black polo top underneath the black suit), and his sound bites come straight out of gangster flicks (“we’ll shoot the enemy while he’s on the shitter… ”). I can see the spin doctors’ logic: Whom do the people respect the most? Gangsters. So let’s make our leader look like a gangster; let’s make him act like Vitaly.

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