Matt MacNabb - A Secret History of Brands - The Dark and Twisted Beginnings of the Brand Names We Know and Love

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We live our lives immersed in name brand products. It’s hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they’re all around us. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg’s Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven’t heard of yet.
About the Author: Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman’s Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt’s third book.

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-Narconon. History of Heroin, http://www.narconon.org/drug-information/heroinhistory.html.

-Webb, Chris. I.G. Farbenindustrie AG German Industry and the Holocaust, http://www.holocaustresearchproject.org/economics/igfarben.html.

-IG Farben: Official Records from the Nuremberg War Crimes Trials, http://www.profit-over-life.org/.

-United States Holocaust Memorial Museum, Subsequent Nuremberg Proceedings, Case #6, The I.G. Farben Case, https://www.ushmm.org/wlc/en/article.php?ModuleId=10007077.

-CBG Network. Dark Side of Company History ignored, 31 July 2013, http://www.cbgnetwork.org/5200.html.

-FDA. Xarelto (Rivaroxaban) Tablets, May 2016, http://www.fda.gov/Safety/MedWatch/SafetyInformation/ucm367392.htm.

-AHRP. Auschwitz: 60 Year Anniversary – the Role of IG Farben-Bayer, 27 January 2005, http://ahrp.org/auschwitz60-year-anniversary-the-role-of-igfarben-bayer/.

-Gabbay, Alyssa. Head of Bayer Apologises to Elie Wiesel for Holocaust, 19 December 1995, http://www.apnewsarchive.com/1995/Head-Of-Bayer-Apologises-To-Elie-Wiesel-For-Holocaust/id-7b473229d1d46f012c2639d4648319d7.

-GW World Editorial Staff. Helge H. Wehmeier to be Honored as 2014 Distinguished German-American of the Year, 29 September 2014, http://www.germanworldonline.com/index.php/helge-h-wehmeier-to-be-honored-as-2014-distinguished-german-american-of-the-year/.

Kellogg’s

-Narvaez, Darcia. Circumcision: Social, Sexual, Psychological Realities, 18 September 18, 2011, https://www.psychologytoday.com/blog/morallandscapes/201109/circumcision-social-sexual-psychological-realities.

-Journey Films, John Harvey Kellogg and Adventism Documentary, 2009.

-A&E, Corn Flake Kings: The Kellogg Brothers Biography.

-Soniak, Matt. Corn Flakes Were Invented as Part of an Anti-Masturbation Crusade, 28 December 2012, http://mentalfloss.com/article/32042/corn-flakes-were-invented-part-anti-masturbation-crusade.

-Kellogg, John Harvey. Plain facts for old and young: embracing the natural history and hygiene of organic life, 1887.

-Allen, Carol Easley. Chronology of Major Developments in Adventist Health Promotion & Wellness, 2009, http://archives.adventistreview.org/article/2676/archives/issue-2009-1518/adventist-roots-in-health-promotion/chronology-of-major-developments-in-adventist-health-promotion-wellness

-UT Health Science Center. Dr. John Harvey Kellogg – Inventor of Kellogg’s Corn Flakes, 2016, http://library.uthscsa.edu/2014/05/dr-john-harvey-kellogg-inventor-of-kelloggs-corn-flakes/.

-Oneill, Therese. John Harvey Kellogg’s Legacy of Cereal, Sociopathy, and Sexual Mutilation, 24 May 2016, http://pictorial.jezebel.com/john-harvey-kelloggs-legacy-of-cereal-sociopathy-and-1777402050.

-Encyclopedia.com. John Harvey Kellogg, 2004, http://www.encyclopedia.com/people/literature-and-arts/asian-and-middle-eastern-art-biographies/john-harvey-kellogg.

-Cereal Project. Kellogg’s Krumbles, 2016, http://www.mrbreakfast.com/cereal_detail.asp?id=216.

-Cavendish, Richard. The Battle of the Cornflakes, 2 February 2006, http://www.historytoday.com/richard-cavendish/battle-cornflakes.

-Voll, Michael. 5 Insane Ways Fear of Masturbation Shaped the Modern World, 7 November 2011, http://www.cracked.com/article_19520_5-insane-ways-fear-masturbation-shaped-modern-world.html.

-Galbraith, David. Dr. Kellogg’s 15 Most Absurd Medical Contraptions, 26 November 2012, http://gizmodo.com/5963269/dr-kelloggs-15-most-absurd-medical-contraptions/.

-The Urantia Book Historical Society. Dr. John Harvey Kellogg, http://ubhistory.org/storiesandpeople/jhkellogg.html.

-Schwarz, Richard W. John Harvey Kellogg, M.D.: Pioneering Health Reformer, 2006.

Winchester

-Santa Clara County: California’s Historic Silicon Valley. Winchester House, https://www.nps.gov/nr/travel/santaclara/win.htm.

-Sulek, Julia Prodis. First full-length biography of rifle heiress Sarah Winchester, by South Bay author Mary Jo Ignoffo, challenges some legends, 5 November 2010, http://www.mercurynews.com/2010/11/05/first-full-length-biography-of-rifleheiress-sarah-winchester-by-south-bay-author-mary-jo-ignoffo-challenges-some-legends/.

-The History Channel. The History of the Winchester Rifle Documentary.

-InfoPlease. Oliver Fisher Winchester Biography, http://www.infoplease.com/ipa/A0772016.html.

-Van Zwoll, Wayne. Deer Rifles and Cartidges: A Complete Guide to All Hunting Situations, Skyhorse 2012.

-WinchesterGuns.com. Oliver F. Winchester – A man of vision and influence, http://www.winchesterguns.com/news/articles/150-years-of-winchester.html.

-WinchesterGuns.com. Historical Timeline, http://www.winchesterguns.com/news/historical-timeline/historical-timeline-1855-1899.html.

-Winchester Blog. A Man Named Oliver Winchester - From Shirt Maker to Iconic American Figure, 14 March 2016, http://blog.winchester.com/2016/a-man-named-oliver-winchester-from-shirt-maker-to-iconic-american-figure/.

-Patent Yogi. This Day in Patent History – On February 14, 1854 Horace Smith and Daniel Wesson patented the first repeating rifle, 14 February 2016, http://patentyogi.com/american-inventor/this-day-in-patent-history-title-on-february-14-1854horace-smith-and-daniel-wesson-patented-the-first-repeating-rifle/.

-National Park Service. Battle of the Little Bighorn, https://www.nps.gov/libi/learn/historyculture/battle-of-the-little-bighorn.htm.

-Michno, Greg. Battle of Little Bighorn: Were the Weapons the Deciding Factor, Wild West Magazine , June 1998.

Bakelite

-HistoryOfPlastic.com. History of Plastics, http://www.historyofplastic.com/plastic-history/history-of-plastics/.

-USPTO. Patent for First Synthetic Plastic Issued December 7, 1909, 6 December 2001, https://www.uspto.gov/about-us/news-updates/patent-first-synthetic-plastic-issued-december-7-1909.

-Plastics Historical Society. Timeline, http://plastiquarian.com/?page_id=14334.

-Flynn, Tom. Yonkers, Home of the Plastic Age, http://www.yonkershistory.org/bake.html.

-Chemical Heritage Foundation. Leo Hendrik Baekeland, https://www.chemheritage.org/historical-profile/leo-hendrik-baekeland.

-Wirth, Jennifer. Their Bizarre Incestuous Relationship Drove Antony Baekeland To Kill His Heiress Mother, http://allday.com/post/8210-their-bizarre-incestuous-relationship-drove-antony-baekeland-to-kill-his-heiress-mother/.

-SPI. History of Plastics, https://www.plasticsindustry.org/AboutPlastics/content.cfm?ItemNumber=670.

-History.com Staff. This Day In History: 1972 A wealthy heiress is murdered by her son, http://www.history.com/this-day-in-history/a-wealthy-heiress-is-murdered-by-her-son.

-Krajicek, David J. He Will Kill You: Shrink Warned Mother of Baekeland Plastics Heir, 15 June 2015, http://www.nydailynews.com/news/justice-story/kill-shrink-warned-mother-baekeland-plastics-heir-article-1.1114966.

-Schemering, Christopher. The Fall of the House of Baekeland, 15 September 1985, https://www.washingtonpost.com/archive/entertainment/books/1985/09/15/the-fall-of-the-house-of-baekeland/41da760f-dba9-4ac8-bf81-c2469642d657/.

-Barry, Michael Thomas. British Socialite Barbara Baekeland is Murdered – 1972, 17 November 2012, http://www.crimemagazine.com/british-socialite-barbara-baekeland-murdered-1972.

List of Illustrations

1. John Sith Pemberton portrait (Author unknown, Source: Creative Commons).

2. Vintage Coca-Cola advertisement.

3. Vintage Coca-Cola advertisement (c. 1911).

4. Hugo Boss company newspaper advertisement (date unknown).

5. Pemberton’s French Wine Coca newspaper advertisement.

6. Henry Ford Portrait (c. 1919, Hartsook, photographer. Source: Library of Congress).

7. Henry Ford with the ten millionth Model T (Source: Library of Congress).

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