Matt MacNabb - A Secret History of Brands - The Dark and Twisted Beginnings of the Brand Names We Know and Love

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A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love: краткое содержание, описание и аннотация

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We live our lives immersed in name brand products. It’s hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they’re all around us. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg’s Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven’t heard of yet.
About the Author: Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman’s Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt’s third book.

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-World War II: The Postdam Declaration, 2 August 1945, http://www.jewishvirtuallibrary.org/jsource/Holocaust/potsdam.html

Adidas/Puma

-Kuhn, Robert & Thiel, Thomas. Shoes and Nazi Bazookas, The Prehistory of Adidas and Puma, 4 March 2009, http://www.spiegel.de/international/germany/shoes-andnazi-bazookas-the-prehistory-of-adidas-and-puma-a-611400.html

-The Dassler Brothers Timeline, http://dasslerbrothers.weebly.com/

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-Adidas x Puma Documentary Film, 2005

Coco Chanel

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-Picardie, Justine. The Secret Life of Coco Chanel, 5 September 2010, http://fashion.telegraph.co.uk/article/TMG7975778/The-secret-life-of-Coco-Chanel.html

-Chanel.com, http://inside.chanel.com/en/timeline/

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-United States Holocaust Memorial Museum, Anti-Jewish Legislation in Prewar Germany, https://www.ushmm.org/wlc/en/article.php?ModuleId=10005681

-Ross, Kim. Coco Chanel Nazi Spy, Goal Was To Use Nazi Influence To Take Back Parfums Chanel From Jewish Company, 9 December 2014, https://thestyleofthecase.wordpress.com/tag/gabrielle-coco-chanel/

-Vaughan, Hal. Sleeping With The Enemy: Coco Chanel’s Secret War, 2011.

-MessyNessy, Coco Chanel Was Definitely a Nazi, 3 April 2012, http://www.messynessychic.com/2012/04/03/coco-chanel-was-definitely-a-nazi/

-Warner, Judith. Was Coco Chanel A Nazi Agent?, 2 September 2011, http://www.nytimes.com/2011/09/04/books/review/sleeping-with-the-enemy-coco-chanels-secret-war-by-hal-vaughan-book-review.html?_r=0

-Whitelocks, Sadie. Karl Lagerfeld who? Meet the REAL men behind Chanel’s $19billion fortune, 25 September 2013, http://www.dailymail.co.uk/femail/article-2432311/Karl-Lagerfeld-Meet-men-Chanels-19billion-fortune--Alain-Gerard-Wertheimer.html

-Cowell, Alan. Churchill took swipe at Jews in 1937 article, 11 March 2007, http://www.nytimes.com/2007/03/11/world/europe/11iht-winston.4873300.html?_r=2

-Grear, Kelly. Nineteenth Century French Working Women: Love, Marriage and Children, 2002, http://www.uky.edu/~popkin/frenchworker/grear.htm

-Encyclopedia Brittanica. Samur France, https://www.britannica.com/place/Saumur

-Fisher, Anita L. Women In The Middle Class In The 19th Century, http://web.clark.edu/afisher/HIST253/lecture_text/WomenMiddleClass_19c_Europe.pdf

-Branson-Harper, Simone. Coco Chanel grew up in an orphanage at Aubazine in Corrèze, France, 24 March 2015, https://www.linkedin.com/pulse/coco-chanel-grew-up-orphanage-aubazine-corr%C3%A8ze-france-branson-harper

-Murciello, Laura. Coco Chanel: Biography of the World’s Most Elegant Woman, 2012.

-Fleck, Danita. Paris In The Nineteenth Century: More About the Lower Class…, http://gallery.sjsu.edu/paris/social_classes/lower/lowerclass_more.html

-Higginbotham, Peter. The Workhouse: The Story of an Institution, http://www.workhouses.org.uk/

-Jackson, Julian, The Occupation of France: Queen Mary University of London Lecture, 2013.

-Beevor, Antony. An Ugly Carnival, 4 June 2009, https://www.theguardian.com/lifeandstyle/2009/jun/05/women-victims-d-day-landings-second-world-war

-Coudere, Frederic, Ritz Paris Reopening Press Kit, 2016, http://www.ritzparis.com/sites/all/themes/ritzparis_v3/pdf/Ritz_Paris_Reopening_Press_kit_EN.pdf

-Copping, Jasper. Nazis ‘offered to leave western Europe in exchange for free hand to attack USSR’, 26 September 2013, http://www.telegraph.co.uk/history/10336126/Nazis-offered-to-leave-western-Europe-in-exchange-for-free-hand-to-attack-USSR.html.

-Hall, John. Coco Chanel the Nazi spy: New document reveals that fashion designer worked for Hitler’s military intelligence, 2 December 2014, http://www.dailymail.co.uk/news/article-2857133/Coco-Chanel-Nazi-spy-Fashion-designer-s-role-Second-World-War-scrutiny-new-document-proves-worked-Hitler-s-military-intelligence.html.

-Chen, C. Peter. World War II Database, http://ww2db.com/.

-‘Hitler Tours Paris, 1940,’ EyeWitness to History, 2008, www.eyewitnesstohistory.com.

Bayer

-Edwards, Jim. Yes, Bayer Promoted Heroin for Children — Here Are The Ads That Prove It, 17 November 2011, http://www.businessinsider.com/yes-bayer-promoted-heroin-for-children-here-are-the-ads-that-prove-it-2011-11.

-Scott, Ian. Heroin: A Hundred-Year Habit, 6 June 1998, http://www.historytoday.com/ian-scott/heroin-hundred-year-habit.

-Kick, Russ. 50 Things You’re Not Supposed To Know, Disinfo, 2003.

-Bayer AG. A Journey through the History of Bayer, http://www.bayer.com/en/history.aspx.

-History.com. This Day In History: Bayer Patents Aspirin, http://www.history.com/this-day-in-history/bayer-patents-aspirin.

-Bogdanich, Walt & Koli, Eric. 2 Paths of Bayer Drug in 80’s: Riskier One Steered Overseas, 22 May 2003, http://www.nytimes.com/2003/05/22/business/2-paths-of-bayer-drug-in-80-s-riskier-one-steered-overseas.html?pagewanted=all.

-Parker-Pope, Tara. Daily Aspirin Is Not for Everyone, Study Suggests, 16 January 2012, http://well.blogs.nytimes.com/2012/01/16/daily-aspirin-is-not-for-everyone-study-suggests/?_r=0.

-Chemical Heritage Foundation. Felix Hoffmann, 11 September 2015, https://www.chemheritage.org/historical-profile/felix-hoffmann.

-Rehab International. Heroin works via its depressant properties, directly impacting the brain upon ingestion, http://rehab-international.org/heroin-addiction/history-of-heroin.

-CBG Network. Heroin Adverts in Spanish Newspapers, 14 November 2011, http://www.cbgnetwork.org/4148.html.

-Askwith, Richard. How aspirin turned hero, 13 September 1998, http://www.opioids.com/heroin/heroinhistory.html.

-Bayer AG, Biographies: Carl Duisberg, http://www.bayer.com/en/carl-duisberg.aspx.

-Inglis-Arkell, Esther. When Opium Was For Newborns And Bayer Sold Heroin, 28 March 2012, The Boston Medical and Surgical Journal, Volume 143

-Prohibiting The Importation of Opium For The Manufacture of Heroin, 3 April 1924, https://babel.hathitrust.org/cgi/pt?id=umn.31951d035475097;view=1up;seq=3.

-Rowley, Matthew. Stoughton’s Elixir, an Early Example, 27 March 2010, http://matthew-rowley.blogspot.com/2010/03/stoughtons-elixir-early-example.html.

-Diniejko, Andrzej. The Victorian Web: Addiction. http://www.victorianweb.org/victorian/science/addiction/addiction2.html.

-Journal of the American Medical Association, Volume 53, 1909.

-The Boston Medical and Surgical Journal, Volume 143, 13 December 1900.

-Dr. Rath Foundation. IG Farben and the History of the ‘Business With Disease’, http://www4.dr-rath-foundation.org/PHARMACEUTICAL_BUSINESS/history_of_the_pharmaceutical_industry.htm

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