Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту

Пинк, интервью с автором.

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Берридж, интервью с автором.

Maryellen Hamilton and Suparna Rajaram, “The Concreteness Effect in Implicit and Explicit Memory Tests,” Journal of Memory and Language 44, no. 1 (2001): 96–117.

Dan Ariely, Emir Kamenica, and Dražen Prelec, “Man’s Search for Meaning: The Case of Legos,” Journal of Economic Behavior & Organization 67, no. 3 (2008): 671–77.

Тарик Шокат, интервью с автором по телефону, 25 июня 2013 г.

Julie Jargon, “At McDonald’s, Salads Just Don’t Sell,” The Wall Street Journal , October 18, 2013, http://online.wsj.com/news/articles/SB10001424052702304384104579139871559464960.

Keith Wilcox et al., “Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision,” Journal of Consumer Research 36, no. 3 (2009): 380–93.

Ayelet Fishbach and Kristian Ove R. Myrseth, “The Dieter’s Dilemma: Identifying When and How to Control Consumption,” in Obesity Prevention: The Role of Brain and Society on Individual Behavior , ed. Laurette Dube et al. (London: Elsevier, 2010), 353–64.

Josh Levs, “J. K. Rowling Revealed as Secret Author of Crime Novel,” CNN , July 16, 2013, http://www.cnn.com/2013/07/14/world/rowling-secret-book/; Alex Hern, “Sales of ‘The Cuckoo’s Calling’ Surge by 150,000 % After JK Rowling Revealed as Author,” New Statesman , July 14, 2013, http://www.newstatesman.com/2013/07/sales-cuckoos-calling-surge-150000-after-jk-rowling-revealed-author.

Matthew J. Salganik, Peter Sheridan Dodds, and Duncan J. Watts, “Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market,” Science 311, no. 5762 (2006): 854–56.

Jan B. Engelmann et al., “Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision Making Under Risk,” PLoS One , 4, no. 3 (2009): e4957.

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Hajo Adam and Adam D. Galinsky, “Enclothed Cognition,” Journal of Experimental Social Psychology 48, no. 4 (2012): 918–25.

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Owen Jarus, “Mixed Martial Arts Celebrity Recruited for Ancient Roman Army,” LiveScience , March 29, 2012, http://www.livescience.com/19354-martial-artist-recruited-ancient-roman-army.html.

Stanley Milgram, “Behavioral Study of Obedience,” The Journal of Abnormal and Social Psychology 67, no. 4 (1963): 371–78.

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Olivia Fox Cabane, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (New York: Penguin, 2012).

George Eaton, “Should Pre-Election Opinion Polls Be Banned? A Third of MPs Think So,” New Statesman , November 13, 2013, http://www.newstatesman.com/politics/2013/11/should-pre-election-opinion-polls-be-banned-third-mps-think-so.

Ian McAllister and Donley T. Studlar, “Bandwagon, Underdog, or Projection? Opinion Polls and Electoral Choice in Britain, 1979–1987,” Journal of Politics 53, no. 3 (1991): 720–41.

James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations (New York: Doubleday, 2004).

Michael Anderson and Jeremy Magruder, “Learning from the Crowd: Regression Discontinuity Estimates of the Effects of an Online Review Database,” The Economic Journal 122, no. 563 (2012): 957–89.

Michael Luca, Reviews, Reputation, and Revenue: The Case of Yelp.com, No. 12–016 (Harvard Business School, 2011).

Lance Ulanoff, “Why Sony Won the Format War,” PC , February 19, 2008, http://www.pcmag.com/article2/0,2817,2264994,00.asp.

Solomon E. Asch, “Opinions and Social Pressure,” in Readings About the Social Animal , ed. Elliot Aronson (New York: Worth, 2004): 17–26.

Asch, “Opinions.”

Seth Borenstein, “Conformity Rules: Social Animals Really Do Exhibit Monkey-See, Monkey-Do Behavior, Research Shows,” Buffalo News , May 5, 2013, http://www.buffalonews.com/20130505/conformity_rules_social_animals_really_do_exhibit_monkey_see_monkey_do_behavior_research_shows.html.

Jeanne Theoharis, interview by Gwen Ifill, “Known for Single Act of Defiance, Rosa Parks Trained for Life Full of Activism,” PBS Newshour , February 7, 2013, http://www.pbs.org/newshour/bb/social_issues-jan-june13-rosaparks_02–07/.

Marisa Taylor, “Vitaminwater Gets Facebookers Brainstorming on a New Flavor,” Digits blog, The Wall Street Journal , September 8, 2009, http://blogs.wsj.com/digits/2009/09/08/vitaminwater-gets-facebookers-brainstorming-on-a-new-flavor/.

Kate Pickert and Adam Sorensen, “Inside Reddit’s Hunt for the Boston Bombers,” Time , April 23, 2013, http://nation.time.com/2013/04/23/inside-reddits-hunt-for-the-boston-bombers/.

Gonzalo De Polavieja and Gabriel Madirolas, “Wisdom of the Confident: Using Social Interactions to Eliminate the Bias in Wisdom of the Crowds” (paper, Cornell Univ. Library, June 30, 2014), http://arxiv.org/abs/1406.7578.

Genevieve Roberts, “Ben & Jerry’s Builds on Its Social-Values Approach,” New York Times , November 16, 2010, http://www.nytimes.com/2010/11/17/business/global/17iht-rbofice.html; “Ben Cohen & Jerry Greenfield,” Entrepreneur , October 10, 2008, http://www.entrepreneur.com/article/197626.

Jay Newton-Small, “The Rise and Fall of Elizabeth O’Bagy,” Time , September 17, 2013, http://swampland.time.com/2013/09/17/the-rise-and-fall-of-elizabeth-obagy/.