Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту

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Jürgen Huber, Michael Kirchler, and Matthias Sutter, “Is More Information Always Better?: Experimental Financial Markets with Cumulative Information,” Journal of Economic Behavior & Organization 65, no. 1 (2008): 86–104.

Джон Суэллер, интервью с автором по Skype, 29 мая 2013 г.

Суэллер, интервью с автором.

Иеремия Оуянг, интервью с автором по телефону, 14 мая 2013 г.

Рейчел Лайтфут Мелби, интервью с автором, Сан-Бруно, Калифорния, 12 апреля 2013 г.

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Марк Фицлофф, интервью с автором по телефону, 13 июля 2013 г.; Brenna Ehrlich, “The Old Spice Social Media Campaign by the Numbers,” Mashable , July 15, 2010, http://mashable.com/2010/07/15/old-spice-stats/; David Griner, “Hey Old Spice Haters, Sales Are Up 107 %,” AdWeek , July 27, 2010, http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107–12422.

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Кент Берридж, интервью с автором по телефону, 16 апреля 2014 г.

Cash, Hilarie, Cosette D. Rae, Ann H. Steel, and Alexander Winkler, “Internet Addiction: A Brief Summary of Research and Practice,” Current Psychiatry Reviews 8, no. 4 (2012): 292.

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Дэниел Пинк, интервью с автором по телефону, 16 июня 2014 г.

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Брайан Вонг, интервью с автором по телефону, 17 апреля 2014 г.

Chou, Yu-kai, “The Six Different Contextual Types of Rewards in Gamification,” Yu-kai Chou Gamification . November 11, 2013. http://www.yukaichou.com/marketing-gamification/six-context-types-rewards-gamification.

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Пинк, интервью с автором.

James K. Harter et al., “Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations,” Perspectives on Psychological Science 5, no. 4 (2010): 378–89.

Шерил Сэндберг, интервью с автором по телефону, 13 мая 2013 г.

Steven Reiss, Who Am I?: 16 Basic Desires that Motivate Our Actions and Define Our Personalities (New York: Penguin, 2002).