Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту

Kate McCulley, “How I Survived a Mugging,” Adventurous Kate’s Solo Female Travel Blog , October 12, 2010, http://www.adventurouskate.com/how-i-survived-a-mugging/.

Carles Escera et al., “Neural Mechanisms of Involuntary Attention to Acoustic Novelty and Change,” Journal of Cognitive Neuroscience 10, no. 5 (1998): 590–604; Fabrice B. R. Parmentier, “Towards a Cognitive Model of Distraction by Auditory Novelty: The Role of Involuntary Attention Capture and Semantic Processing,” Cognition 109, no. 3 (2008): 345–62; Dennis P. Carmody and Michael Lewis, “Brain Activation when Hearing One’s Own and Others’ Names,” Brain Research 1116, no. 1 (2006): 153–58.

Майкл Познер, интервью с автором по телефону, 3 июля 2013 г.

E. Colin Cherry, “Some Experiments on the Recognition of Speech, with One and with Two Ears,” Journal of the Acoustical Society of America 25, no. 5 (1953): 975–79.

Anne M. Treisman, “The Effect of Irrelevant Material on the Efficiency of Selective Listening,” American Journal of Psychology 77, no. 4 (1964): 533–46.

Noelle Wood and Nelson Cowan, “The Cocktail Party Phenomenon Revisited: How Frequent Are Attention Shifts to One’s Name in an Irrelevant Auditory Channel?” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 1 (1995): 255–60.

Megan Garber, “Ghost Army: The Inflatable Tanks that Fooled Hitler,” The Atlantic , May 22, 2013, http://www.theatlantic.com/technology/archive/2013/05/ghost-army-the-inflatable-tanks-that-fooled-hitler/276137/; The Ghost Army , directed by Peter Coyote (Arlington, VA: PBS Distribution, 2013), DVD.

Sarah Everts, “How Advertisers Convinced Americans They Smelled Bad,” Smithsonian.com , August 2, 2012, http://www.smithsonianmag.com/history-archaeology/How-Advertisers-Convinced-Americans-They-Smelled-Bad-164779646.html.

Дитрам Шефель, интервью с автором по телефону, 5 февраля 2014 г.

Elizabeth F. Loftus and John C. Palmer, “Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory,” Journal of Verbal Learning and Verbal Behavior 13, no. 5 (1974): 585–89.

Marianne Bertrand and Sendhil Mullainathan, “Are Emily and Brendan More Employable than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination” (working paper, Univ. of Chicago, Graduate School of Business, 2002).

Will Wei, “How Pandora Survived More than 300 VC Rejections,” Business Insider , July 14, 2010, http://www.businessinsider.com/pandora-vc-2010–7.

Robert Strohmeyer, “The 7 Worst Tech Predictions of All Time,” TechHive , December 31, 2008, http://www.techhive.com/article/155984/worst_tech_predictions.html.

Gene Weingarten, “Pearls Before Breakfast,” The Washington Post , April 8, 2007.

Nina Verdelli, “The Violin and the Street,” Citizen Brooklyn , n. d., http://www.citizenbrooklyn.com/topics/fashion/the-violin-and-the-street/.

Сьюзан Кезер, интервью с автором по телефону, 26 мюля 2013 г.

Alhan Keser, “Why Joshua Bell Failed in the Subway,” Alhan Keser blog, November 22, 2012, http://web.archive.org/web/20130806230315/http://alhan.co/why-joshua-bell-failed-in-subway/.

Press Association, “Rush Hour Traffic Tops Poll of Everyday Stresses,” The Guardian , October 31, 2000, http://www.theguardian.com/uk/2000/nov/01/transport.world.

Кезер, интервью с автором.

Adam Wooten, “International Business: Wrong Flowers Can Mean Death for Global Business,” Deseret News , February 4, 2011, http://www.deseretnews.com/article/705365824/Wrong-flowers-can-mean-death-for-global-business.html.

Frank Luntz, Words that Work: It’s Not What You Say, It’s What People Hear (New York: Hyperion, 2007).

Tommy Christopher, “How Fox News, CNN, and MSNBC Covered Chris Christie ‘Bridgegate’ on Wednesday,” Mediaite , January 9, 2014, http://www.mediaite.com/tv/how-fox-news-cnn-and-msnbc-covered-chris-christie-bridgegate-on-wednesday/.

Lynn Hasher, David Goldstein, and Thomas Toppino, “Frequency and the Conference of Referential Validity,” Journal of Verbal Learning and Verbal Behavior 16, no. 1 (1977): 107–12.

Номера 1 и 4 неверны: команда Тулейнского университета победила команду Темпльского университета в первой игре чемпионата Sugar Bowl (20:14). За пределами Нью-Йорка и Чикаго самым высоким зданием является здание Bank of America Plaza в Атланте.

Wesley G. Moons, Diane M. Mackie, and Teresa Garcia-Marques, “The Impact of Repetition-Induced Familiarity on Agreement with Weak and Strong Arguments,” Journal of Personality and Social Psychology 96, no. 1 (2009): 32–44.

Rachel Feintzeig, Mike Spector, and Julie Jargon, “Twinkie Maker Hostess to Close,” The Wall Street Journal , November 16, 2012, http://online.wsj.com/news/articles/SB10001424127887324556304578122632560842670.

Michael Lynn, “Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature,” Psychology & Marketing 8, no. 1 (1991): 43–57.

Theo M. M. Verhallen and Henry S. J. Robben, “Scarcity and Preference: An Experiment on Unavailability and Product Evaluation,” Journal of Economic Psychology 15, no. 2 (1994): 315–31.

Associated Press, “Hostess: Twinkies Demand at Record High,” The Huffington Post , July 18, 2013, http://www.huffingtonpost.com/2013/07/18/hostess-twinkies-demand_n_3615900.html.

Stephen Worchel, Jerry Lee, and Akanbi Adewole, “Effects of Supply and Demand on Ratings of Object Value,” Journal of Personality and Social Psychology 32, no. 5 (1975): 906–14.

Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.

Nicholas Carlson, “This Post Has All the Black Friday Stats You Need to Sound Smart in Meetings,” Business Insider , December 13, 2013, http://www.businessinsider.com/2013-black-friday-stats-2013–12.

Jeff Rosenblum, “How Patagonia Makes More Money by Trying to Make Less,” Fast Company , December 6, 2012, http://www.fastcoexist.com/1681023/how-patagonia-makes-more-money-by-trying-to-make-less; Kyle Stock, “Patagonia’s Confusing and Effective Campaign to Grudgingly Sell Stuff,” Bloomberg Business Week , November 25, 2013, http://www.businessweek.com/articles/2013–11–25/patagonias-confusing-and-effective-campaign-to-grudgingly-sell-stuff; Kyle Stock, “Patagonia’s ‘Buy Less’ Plea Spurs More Buying,” Bloomberg Business Week , August 28, 2013, http://www.businessweek.com/articles/2013–08–28/patagonias-buy-less-plea-spurs-more-buying.