Alvin Toffler - Future Shock

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Future Shock: краткое содержание, описание и аннотация

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This book was first published in 1970 and was a call to take heed of the looming "Future Shock" or backlash of humanities biggest, unresolved dilemmas such as: the widening disparity between rich and poor, ie, the wealth of the world being monopolized by smaller and smaller percentage of the world human population, while the growing number of poor or outright poverty stricken are growing by leaps and bounds; burgeoning human population pressures with it's ever-increasing demands on limited resources; pollution of the food chains; technology with it's blessings and baggage of intrusive, dehumanizing side-effects; world health crisis, etc.
While humanity is currently preferring to live in a state of denial about the impending backlash of the mostly human-caused problems facing our present and immediate future, there is a growing accumulation of data never historically available to us before on how to deal with our problems. Will we put this knowledge to use in time?
So what exactly is "Future Shock"? Toffler explains: "We may define future shock as the distress, both physical and psychological, that arises from an overload of the human organism's physical adaptive systems and it's decision-making processes. Put more simply, future shock is the human response to over-stimulation". Overload breakdown! The socio-political, economic and environmental bills are coming due and they WILL be paid, shocking or not!
Toffler sees that our time consuming, stressed-out, hyper-industrial, compulsive consuming society is leaving parents no time for proper child rearing– as if they were qualified for the task in the first place. Un-guided, un-taught, un-disciplined children set themselves and society up for another of the many aspects of future shock with their aberrant behavior expanding as they get older.
"We don't let just anyone perform brain surgery or for that matter, sell stocks and bonds. Even the lowest ranking civil servant is required to pass tests proving competence. Yet we allow virtually anyone, almost without regard for mental or moral qualifications to try his or her hand at raising young human beings, so long as these humans are biological off-spring. Despite the increasing complexity of the task, parenthood remains the *greatest single preserve of the amateur*."
Toffler suggests that society should "professionalize" child rearing and parents should be educated by mandate of society. That along with every other level of society for a literate, more successful society. Guidelines for instituting "appropriate technology" vs. irresponsible, runaway technology are covered. "Utopian" models for society should always be considered as guidelines for future adjustments and upgrades to consider– and think-tanks for that very purpose should be established. This along with "sanctuaries for social imagination"– sounds like ancient Greece, eh?
Ten years after this book was published, Marilyn Ferguson came out with her block-buster book, "The Aquarian Conspiracy". She somewhat took-up where Toffler left off and created a blueprint of where we are and where we should be heading to stave-off the trauma of future shock. She expertly delineates the "Paradigm Shift" or changes needed in our collective thinking and proffers an abundance of guidelines and resources for that objective.
The following year (1981), Duane Elgin comes out with his "Voluntary Simplicity", more guidelines for transitioning to a more harmonious existence. Elgin follows this with another similar book to "Future Shock" and "The Aquarian Conspiracy" with "Awakening Earth" (1993), then followed by "Promise Ahead"– a continuation of the paradigm shift of collective consciousness needed for survival into the future.
To all of these fine books, one should add Theodore Roszak's "The Voice of the Earth" and we then have a small, but potent collection of some of the most instructive and helpful books ever published for the immediate betterment of our existence on Earth. Excellent "How-to" manuals on global change in human perception of reality.

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In contrast, psychiatrist Duhl points out, "The professional, academic and uppermanagerial class [in the United States] is bound by interest ties across wide physical spaces and indeed can be said to have more functional relationships. Mobile individuals, easily duplicable relationships, and ties to interest problems depict this group."

What is involved in increasing the through-put of people in one's life are the abilities not only to make ties but to break them, not only to affiliate but to disaffiliate. Those who seem most capable of this adaptive skill are also among the most richly rewarded in society. Seymour Lipset and Reinhard Bendix in Social Mobility in Industrial Society declare that "the socially mobile among business leaders show an unusual capacity to break away from those who are liabilities and form relationships with those who can help them."

They support the findings of sociologist Lloyd Warner who suggests that "The most important component of the personalities of successful corporate managers and owners is that, their deep emotional identifications with their families of birth being dissolved, they no longer are closely intermeshed with the past, and, therefore, are capable of relating themselves easily to the present and future. They are people who have literally and spiritually left home ... They can relate and disrelate themselves to others easily."

And again, in Big Business Leaders in America, a study he conducted with James Abegglen, Warner writes: "Before all, these are men on the move. They left their homes, and all that this implies. They have left behind a standard of living, level of income, and style of life to adopt a way of living entirely different from that into which they were born. The mobile man first of all leaves the physical setting of his birth. This includes the house he lived in, the neighborhood he knew, and in many cases even the city, state and region in which he was born.

"This physical departure is only a small part of the total process of leaving that the mobile man must undergo. He must leave behind people as well as places. The friends of earlier years must be left, for acquaintances of the lower-status past are incompatible with the successful present. Often the church of his birth is left, along with the clubs and cliques of his family and of his youth. But most important of all, and this is the great problem of the man on the move, he must, to some degree, leave his father, mother, brothers, and sisters, along with the other human relationships of his past."

This so, it is not so startling to read in a business magazine a cooly detached guide for the newly promoted executive and his wife. It advises that he break with old friends and subordinates gradually, in order to minimize resentment. He is told to "find logical excuses for not joining the group at coffee breaks or lunch." Similarly, "Miss the department bowling or card sessions, occasionally at first, then more frequently." Invitations to the home of a subordinate may be accepted, but not reciprocated, except in the form of an invitation to a whole group of subordinates at once. After a while all such interaction should cease.

Wives are a special problem, we are informed, because they "don't understand the protocol of office organization." The successful man is advised to be patient with his wife, who may adhere to old relationships longer than he does. But, as one executive puts it, "a wife can be downright dangerous if she insists on keeping close friendships with the wives of her husband's subordinates. Her friendships will rub off on him, color his judgment about the people under him, jeopardize his job." Moreover, one personnel man points out, "When parents drift away from former friends, kids go too."

HOW MANY FRIENDS?

These matter-of-fact instructions on how to dis-relate send a chill down the spine of those raised on the traditional notion that friendships are for the long haul. But before accusing the business world of undue ruthlessness, it is important to recognize that precisely this pattern is employed, often beneath a veil of hypocritical regrets, in other strata of society as well. The professor who is promoted to dean, the military officer, the engineer who becomes a project leader, frequently play the same social game. Moreover, it is predictable that something like this pattern will soon extend far beyond the world of work and formal organization. For if friendship is based on shared interests or aptitudes, friendship relationships are bound to change when interests change – even when distinctions of social class are not involved. And in a society caught in the throes of the most rapid change in history, it would be astonishing if the interests of individuals did not also change kaleidoscopically.

Indeed, much of the social activity of individuals today can be described as search behavior – a relentless process of social discovery in which one seeks out new friends to replace those who are either no longer present or who no longer share the same interests. This turnover impels people, and especially educated people, toward cities and into temporary employment patterns. For the identification of people who share the same interests and aptitudes on the basis of which friendship may blossom is no simple procedure in a society in which specialization grows apace. The increase in specialization is present not merely in professional and work spheres, but even in leisure time pursuits. Seldom has any society offered so wide a range of acceptable and readily available leisure time activities. The greater the diversity available in both work and leisure, the greater the specialization, and the more difficult it is to find just the right friends.

Thus it has been estimated by Professor Sargant Florence in Britain that a minimum population of 1,000,000 is needed to provide a professional worker today with twenty interesting friends. The woman who sought temporary work as a strategy for finding friends was highly intelligent. By increasing the number of different people with whom she was thrown into work contact, she increased the mathematical probability of finding a few who share her interests and aptitudes.

We select our friends out of a very large pool of acquaintanceships. A study by Michael Gurevitch at the Massachusetts Institute of Technology asked a varied group to keep track of all the different people with whom they came in contact in a one hundred-day period. On average, each one listed some 500 names. Social psychologist Stanley Milgram, who has conducted a number of fascinating experiments dealing with communication through acquaintanceship networks, speaks of each American having a pool of acquaintanceships ranging from 500 to 2,500.

Actually, however, most people have far fewer friends than the twenty suggested by Professor Florence, and perhaps his definition was less restrictive than that employed in everyday use. A study of thirty-nine married middle-class couples in Lincoln, Nebraska, asked them to list their friends. The purpose was to determine whether husbands or wives are more influential in selecting friends for the family. The study showed that the average couple listed approximately seven "friendship units" – such a unit being either an individual or a married couple. This suggests that the number of individuals listed as friends by the average couple ranged from seven to fourteen. Of these, a considerable number were non-local, and the fact that wives seemed to list more non-local friends than their husbands suggests that they are less willing than their husbands to slough off a friendship after a move. Men, in short, seem to be more skilled at breaking off relationships than women.

TRAINING CHILDREN FOR TURNOVER

Today, however, training for disaffiliation or disrelating begins early. Indeed, this may well represent one of the major differences between the generations. For school children today are exposed to extremely high rates of turnover in their classrooms. According to the Educational Facilities Laboratories, Incorporated, an off-shoot of the Ford Foundation, "It is not unusual for city schools to have a turnover of more than half their student body in one school year." This phenomenal rate cannot but have some effect on the children.

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