Alvin Toffler - Future Shock

Each individual, therefore, filled a precisely positioned slot, a fixed position in a more or less fixed environment. He knew exactly where his department ended and the next began; the lines between organizations and their sub-structures were anchored firmly in place. In joining an organization, the individual accepted a set of fixed obligations in return for a specified set of rewards. These obligations and rewards remained the same over relatively long spans of time. The individual thus stepped into a comparatively permanent web of relationships – not merely with other people (who also tended to remain in their slots for a long time) – but with the organizational framework, the structure, itself.

Some of these structures are more durable than others. The Catholic Church is a steel frame that has lasted for 2000 years, with some of its internal sub-structures virtually unchanged for centuries at a time. In contrast, the Nazi Party of Germany managed to bathe Europe in blood, yet it existed as a formal organization for less than a quarter of a century.

In turn, just as organizations endure for longer or shorter periods, so, too, does an individual's relationship with any specific organizational structure. Thus man's tie to a particular department, division, political party, regiment, club, or other such unit has a beginning and an end in time. The same is true of his membership in informal organizations – cliques, factions, coffee-break groups and the like. His tie begins when he assumes the obligations of membership by joining or being conscripted into an organization. His tie ends when he quits or is discharged from it – or when the organization, itself, ceases to be.

This is what happens, of course, when an organization disbands formally. It happens when the members simply lose interest and stop coming around. But the organization can "cease to be" in another sense, too. An organization, after all, is nothing more than a collection of human objectives, expectations, and obligations. It is, in other words, a structure of roles filled by humans. And when a reorganization sharply alters this structure by redefining or redistributing these roles, we can say that the old organization has died and a new one has sprung up to take its place. This is true even if it retains the old name and has the same members as before. The rearrangement of roles creates a new structure exactly as the rearrangement of mobile walls in a building converts it into a new structure.

A relationship between a person and an organization, therefore, is broken either by his departure from it, or by its dissolution, or by its transformation through reorganization. When the latter – reorganization – happens, the individual, in effect, severs his links with the old, familiar, but now no longer extant structure, and assumes a relationship to the new one that supersedes it.

Today there is mounting evidence that the duration of man's organizational relationships is shrinking, that these relationships are turning over at a faster and faster rate. And we shall see that several powerful forces, including this seemingly simple fact, doom bureaucracy to destruction.

There was a time when a table of organization – sometimes familiarly known as a "T/O" – showed a neatly arrayed series of boxes, each indicating an officer and the organizational sub-units for which he was responsible. Every bureaucracy of any size, whether a corporation, a university or a government agency, had its own T/O, providing its managers with a detailed map of the organizational geography. Once drawn, such a map became a fixed part of the organization's rule book, remaining in use for years at a time. Today, organizational lines are changing so frequently that a three-month-old table is often regarded as an historic artifact, something like the Dead Sea Scrolls.

Organizations now change their internal shape with a frequency – and sometime a rashness – that makes the head swim. Titles change from week to week. Jobs are transformed. Responsibilities shift. Vast organizational structures are taken apart, bolted together again in new forms, then rearranged again. Departments and divisions spring up overnight only to vanish in another, and yet another, reorganization.

In part, this frenzied reshuffling arises from the tide of mergers and "de-mergers" now sweeping through industry in the United States and Western Europe. The late sixties saw a tremendous rolling wave of acquisitions, the growth of giant conglomerates and diversified corporate monsters. The seventies may witness an equally powerful wave of divestitures and, later, reacquisitions, as companies attempt to consolidate and digest their new subsidiaries, then trade off troublesome components. Between 1967 and 1969 the Questor Corporation (formerly Dunhill International, Incorporated) bought eight companies and sold off five. Scores of other corporations have similar stories to tell. According to management consultant Alan J. Zakon, "there will be a great deal more spinning off of pieces." As the consumer marketplace churns and changes, companies will be forced constantly to reposition themselves in it.

Internal reorganizations almost inevitably follow such corporate swaps, but they may arise for a variety of other reasons as well. Within a recent three-year period fully sixty-six of the 100 largest industrial companies in the United States publicly reported major organizational shake-ups. Actually, this was only the visible tip of the proverbial iceberg. Many more reorganizations occur than are ever reported. Most companies try to avoid publicity when overhauling their organization. Moreover, constant small and partial reorganizations occur at the departmental or divisional level or below, and are regarded as too small or unimportant to report.

"My own observation as a consultant," says D. R. Daniel, an official of McKinsey & Company, a large management consulting firm, "is that one major restructuring every two years is probably a conservative estimate of the current rate of organizational change among the largest industrial corporations. Our firm has conducted over 200 organization studies for domestic corporate clients in the past year, and organization problems are an even larger part of our practice outside the United States." What's more, he adds, there are no signs of a leveling off. If anything, the frequency of organizational upheavals is increasing.

These changes, moreover, are increasingly far-reaching in power and scope. Says Professor L. E. Greiner of the Harvard Graduate School of Business Administration: "Whereas only a few years ago the target of organization change was limited to a small work group or a single department ... the focus is now converging on the organization as a whole, reaching out to include many divisions and levels at once, and even the top managers themselves." He refers to "revolutionary attempts" to transform organization "at all levels of management."

If the once-fixed table of organization won't hold still in industry, much the same is increasingly true of the great government agencies as well. There is scarcely an important department or ministry in the governments of the technological nations that has not undergone successive organizational change in recent years. In the United States during the forty-year span from 1913 to 1953, despite depression, war and other social upheavals, not a single new cabinet-level department was added to the government. Yet in 1953 Congress created the Department of Health, Education and Welfare. In 1965 it established the Department of Housing and Urban Development. In 1967 it set up the Department of Transportation (thus consolidating activities formerly carried out in thirty different agencies,) and, at about the same time, the President called for a merger of the departments of Labor and Commerce.