Thomas Friedman - The World is Flat

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Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in
, as in his earlier, influential
, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it
flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists—the optimistic ones at least—are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments—when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East—is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete—and win—not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition—on China and India, for example, and the global supply chain—are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his
columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace.
—Tom Nissley

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I cannot tell any other society or culture what to say to its own children, but I can tell you what I say to my own: The world is being flattened. I didn't start it and you can't stop it, except at a great cost to human development and your own future. But we can manage it, for better or for worse. If it is to be for better, not for worse, then you and your generation must not live in fear of either the terrorists or of tomorrow, of either al-Qaeda or of Infosys. You can flourish in this flat world, but it does take the right imagination and the right motivation. While your lives have been powerfully shaped by 9/11, the world needs you to be forever the generation of 11/9-the generation of strategic optimists, the generation with more dreams than memories, the generation that wakes up each morning and not only imagines that things can be better but also acts on that imagination every day.

ACKNOWLEDGMENTS

In 1999 I published a book on globalization called The Lexus and the Olive Tree. The phenomenon we call globalization was just taking off then, and The Lexus and the Olive Tree was one of the early attempts to put a frame around it. This book is not meant to replace The Lexus and the Olive Tree, but rather to build on it and push the arguments forward as the world has evolved.

I am deeply grateful to the publisher of The New York Times and chairman of the New York Times Company, Arthur Sulzberger Jr., for granting me a leave of absence to be able to undertake this book, and to Gail Collins, editorial page editor of The New York Times, for supporting that leave and this whole project. It is a privilege to work for such a great newspaper. It was Arthur and Gail who pushed me to try my hand at documentaries for the Discovery Times Channel, which took me to India and stimulated this whole book. Thanks in that regard also go to Billy Campbell of the Discovery Channel for his enthusiastic backing of that Indian documentary, and to Ken Levis, Ann Deny, and Stephen Reverand for helping to bring it off. Without Discovery the show would not have happened.

I never could have written this book, though, without some wonderful tutors from the worlds of technology, business, and politics. A few individuals must be singled out for particular thanks. I never would have broken the code of the flat world without the help of Nandan Nilekani, CEO of the Indian technology company Infosys, who was the first to point out to me how the playing field was being leveled. Vivek Paul, president of the Indian technology company Wipro, really took me inside the business of the flat world and deciphered it all for me-time and time again. Joel Cawley, the head of IBM's strategic planning team, helped me connect so many of the dots between technology and business and politics on Planet Flat-connections I never would have made without him. Craig Mundie, chief technology officer of Microsoft, walked me through the technological evolutions that made the flat world possible and helped ensure that in writing about them I would not fall flat on my face. He was a tireless and demanding tutor. Paul Romer, the Stanford University economist who has done so much good work on the new economy, took the time to read the book in draft and brought both his humanity and his intellect to several chapters. Marc Andreessen, one of the cofounders of Netscape; Michael Dell of Dell Inc.; Sir John Rose, chairman of Rolls-Royce; and Bill Gates of Microsoft were very generous in commenting on certain sections. My inventor friend Dan Simpkins was enormously helpful in walking this novice through his complex universe. Michael Sandel's always challenging questions stimulated me to write a whole chapter-“The Great Sorting Out.” And Yaron Ezrahi, for the fourth book in a row, let me bounce countless ideas off his razor-sharp mind. The same was true for David Rothkopf. None of them is responsible for any mistakes, only for insights. I am truly in their debt.

So many other people shared with me their valuable time and commented on different parts of this book. I want to thank in particular Allen Adamson, Graham Allison, Alex and Jocelyn Attal, Jim Barksdale, Craig Barrett, Brian Behlendorf, Katie Belding, Jagdish Bhagwati, Sergey Brin, Brill Brody, Mitchell Caplan, Bill Carrico, John Chambers, Nayan Chanda, Alan Cohen, Maureen Conway, Lamees El-Hadidy, Rahm Emanuel, Mike Eskew, Judy Estrin, Diana Farrell, Joel Finkelstein, Carly Fiorina, Frank Fukuyama, Jeff Garten, Fadi Ghandour, Bill Greer, Jill Greer, Ken Greer, Promod Haque, Steve Holmes, Dan Honig, Scott Hyten, Shirley Ann Jackson, P. V. Kannan, Alan Kotz, Gary and Laura Lauder, Robert Lawrence, Jerry Lehrman, Rick Levin, Joshua Levine, Will Marshall, Walt Mossberg, Moises Nairn, David Neeleman, Larry Page, Jim Perkowski, Thomas Pickering, Jamie Popkin, Clyde Prestowitz, Glenn Prickett, Saritha Rai, Jerry Rao, Rajesh Rao, Amartya Sen, Eric Schmidt, Terry Semel, H. Lee Scott Jr., Dinakar Singh, Larry Summers, Jeff Uhlin, Atul Vashistha, Philip Verleger Jr., William Wertz, Meg Whitman, Irving Wladawsky-Berger, Bob Wright, Jerry Yang, and Ernesto Zedillo.

And special thanks to my soul mates and constant intellectual companions Michael Mandelbaum and Stephen P. Cohen. Sharing ideas with them is one of the joys of my life. A special thanks too to John Doerr and Herbert Allen Jr., who each gave me the opportunity to road test this book on some of their very demanding and critical colleagues.

As always, my wife, Ann, was my first editor, critic, and all-around supporter. Without her help and intellectual input this book never would have happened. I am so lucky to have her as my partner. And thanks too to my daughters Orly and Natalie for putting up with another year of Dad closeted away in his office for long hours, and to my dear mother, Margaret Friedman, for asking every day when my book would be done. Max and Eli Bucksbaum provided valuable encouragement in the early hours of the morning in Aspen. And my sisters Shelley and Jane have always been in my corner.

I am blessed to have had the same literary agent, Esther Newberg, and publisher, Jonathan Galassi, for four books, and the same line editor, Paul Elie, for the last three. They are simply the best in the business. I am also blessed to have the most talented and loyal assistant, Maya Gorman.

This book is dedicated to three very special people in my life: My mother— and father-in-law, Matt and Kay Bucksbaum, and my oldest childhood friend, Ron Soskin.

INDEX

I've killed it by the plainly evident reasons.

—Sart

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