Thomas Friedman - The World is Flat

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The World is Flat: краткое содержание, описание и аннотация

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Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in
, as in his earlier, influential
, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it
flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists—the optimistic ones at least—are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments—when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East—is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete—and win—not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition—on China and India, for example, and the global supply chain—are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his
columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace.
—Tom Nissley

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Each of the Indian business leaders I interviewed noted that in the event of some outrageous act of terrorism or aggression from Pakistan, India would do whatever it takes to defend itself, and they would be the first to support that-the Dell Theory be damned. Sometimes war is unavoidable. It is imposed on you by the reckless behavior of others, and you have to just pay the price. But the more India and, one hopes, soon Pakistan get enmeshed in global service supply chains, the greater disincentive they have to fight anything but a border skirmish or a war of words.

The example of the 2002 India-Pakistan nuclear crisis at least gives us some hope. That cease-fire was brought to us not by General Powell but by General Electric.

We bring good things to life.

Infosys Versus al-Qaeda

Unfortunately, even GE can do only so much. Because, alas, a new source for geopolitical instability has emerged only in recent years, for which even the updated Dell Theory can provide no restraint. It is the emergence of mutant global supply chains -that is, nonstate actors, be they criminals or terrorists, who learn to use all the elements of the flat world to advance a highly destabilizing, even nihilistic agenda. I first started thinking about this when Nandan Nilekani, the Infosys CEO, was giving me that tour I referred to in Chapter 1 of his company's global videoconferencing center at its Bangalore headquarters. As Nandan explained to me how Infosys could get its global supply chain together at once for a virtual conference in that room, a thought popped into my head: Who else uses open-sourcing and supply-chaining so imaginatively? The answer, of course, is al-Qaeda.

Al-Qaeda has learned to use many of the same instruments for global collaboration that Infosys uses, but instead of producing products and profits with them, it has produced mayhem and murder. This is a particularly difficult problem. In fact, it may be the most vexing geopolitical problem for flat-world countries that want to focus on the future. The flat world-unfortunately-is a friend of both Infosys and al-Qaeda. The Dell Theory will not work at all against these informal Islamo-Leninist terror networks, because they are not a state with a population that will hold its leaders accountable or with a domestic business lobby that might restrain them. These mutant global supply chains are formed for the purpose of destruction, not profit. They don't need investors, only recruits, donors, and victims. Yet these mobile, self-financing mutant supply chains use all the tools of collaboration offered by the flat world-open-sourcing to raise money, to recruit followers, and to stimulate and disseminate ideas; outsourcing to train recruits; and supply-chaining to distribute the tools and the suicide bombers to undertake operations. The U.S. Central Command has a name for this whole underground network: the Virtual Caliphate. And its leaders and innovators understand the flat world almost as well as Wal-Mart, Dell, and Infosys do.

In the previous chapter, I tried to explain that you cannot understand the rise of al-Qaeda emotionally and politically without reference to the flattening of the world. What I am arguing here is that you cannot understand the rise of al-Qaeda technically without reference to the flattening of the world, either. Globalization in general has been al-Qaeda's friend in that it has helped to solidify a revival of Muslim identity and solidarity, with Muslims in one country much better able to see and sympathize with the struggles of their brethren in another country-thanks to the Internet and satellite television. At the same time, as pointed out in the previous chapter, this flattening process has intensified the feelings of humiliation in some quarters of the Muslim world over the fact that civilizations to which the Muslim world once felt superior-Hindus, Jews, Christians, Chinese—are now all doing better than many Muslim countries, and everyone can see it. The flattening of the world has also led to more urbanization and large-scale immigration to the West of many of these young, unemployed, frustrated Arab-Muslim males, while simultaneously making it much easier for informal open-source networks of these young men to form, operate, and interconnect. This certainly has been a boon for underground extremist Muslim political groups. There has been a proliferation of these informal mutual supply chains throughout the Arab-Muslim world today-small networks of people who move money through hawalas (hand-to-hand financing networks), who recruit through alternative education systems like the madrassas, and who communicate through the Internet and other tools of the global information revolution. Think about it: A century ago, anarchists were limited in their ability to communicate and collaborate with one another, to find sympathizers, and to band together for an operation. Today, with the Internet, that is not a problem. Today even the Unabomber could find friends to join a consortium where his “strengths” could be magnified and reinforced by others who had just as warped a worldview as he did.

What we have witnessed in Iraq is an even more perverse mutation of this mutant supply chain-the suicide supply chain. Since the start of the U.S. invasion in March 2002, more than two hundred suicide bombers have been recruited from within Iraq and from across the Muslim world, brought to the Iraqi front by some underground railroad, connected with the bomb makers there, and then dispatched against U.S. and Iraqi targets according to whatever suits the daily tactical needs of the insurgent Islamist forces in Iraq. I can understand, but not accept, the notion that more than thirty-seven years of Israeli occupation of the West Bank might have driven some Palestinians into a suicidal rage. But the American occupation of Iraq was only a few months old before it started to get hit by this suicide supply chain. How do you recruit so many young men “off the shelf” who are ready to commit suicide in the cause of jihad, many of them apparently not even Iraqis? And they don't even identify themselves by name or want to get credit-at least in this world. The fact is that Western intelligence agencies have no clue how this underground suicide supply chain, which seems to have an infinite pool of recruits to draw on, works, and yet it has basically stymied the U.S. armed forces in Iraq. From what we do know, though, this Virtual Caliphate works just like the supply chains I described earlier. Just as you take an item off the shelf in a discount store in Birmingham and another one is immediately made in Beijing, so the retailers of suicide deploy a human bomber in Baghdad and another one is immediately recruited and indoctrinated in Beirut. To the extent that this tactic spreads, it will require a major rethinking of U.S. military doctrine.

The flat world has also been such a huge boon for al-Qaeda and its ilk because of the way it enables the small to act big, and the way it enables small acts-the killing of just a few people-to have big effects. The horrific video of the beheading of Wall Street Journal reporter Danny Pearl by Islamist militants in Pakistan was transmitted by the Internet all over the world. There is not a journalist anywhere who saw or even just read about that who was not terrified. But those same beheading videos are also used as tools of recruitment. The flat world makes it much easier for terrorists to transmit their terror. With the Internet they don't even have to go through Western or Arab news organizations but can broadcast right into your computer. It takes much less dynamite to transmit so much more anxiety. Just as the U.S. Army had embedded journalists, so the suicide supply chain has embedded terrorists, in their own way, to tell us their side of the story. How many times have I gotten up in the morning, fired up the Internet, and been confronted by the video image of some masked gunman threatening to behead an American-all brought to me courtesy of AOL's home page? The Internet is an enormously useful tool for the dissemination of propaganda, conspiracy theories, and plain old untruths, because it combines a huge reach with a patina of technology that makes anything on the Internet somehow more believable. How many times have you heard someone say, “But I read it on the Internet,” as if that should end the argument? In fact, the Internet can make things worse. It often leads to more people being exposed to crazy conspiracy theories.

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