Eric Schlosser - Fast Food Nation

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Eric Schlosser has visited the state of the art labs where scientists recreate the flavours and smells of everything from cooked chicken to fresh strawberries in the test tube and he has spoken to workers at meatpacking plants with some of the worst safety records in the world. He explores the links between Hollywood and the fast food trade, and the tactics used to target ever younger consumers. In a meticulously researched and powerfully argued account,
reveals the full price of our appetite for instant gratification.

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Ireland, 243

Ireland, Andy, 101

Irradiation, 217–18

Italy, 242

Jack in the Box: competition of, 24; and critics of fast food industry, 237–38; and E. coli , 198–99, 207, 214, 221, 263; and food safety, 208–10; franchisee treatment by, 99; and minimum wage, 73

Japan, 242, 276n

Jaspin, Elliot, 212

Jefferson, Thomas, 8, 114

Jenny Craig International, 97

Jiffy-Lube, 5

Jim Henson Company, 48

Joe Camel, 43

John Morrell, 180, 206

Jones, Regina, 75

Journal of Dentistry for Children , 54

Journal of the American Medical Association , 43

J. R. Simplot Company, 111, 113, 116, 129–30, 209, 231, 236, 269

Jungle (Sinclair), 152–53, 204–5

“Just in time” production, 67

Justice Department. See U.S. Department of Justice

Kabong, Matthew, 91–92

Kaman Services, 62

Karcher, Ben, 13–14

Karcher, Carl Leo, 26

Karcher, Carl N.: biography of, 13–15; drive-in restaurants of, 18–19; financial problems of, 25–28, 281n; hot dog carts of, 15, 18–19; ousted from board of CKE, 26; and self-service restaurants, 21–22

Karcher, Don, 25–26

Karcher, Margaret Heinz, 14–15, 27–28

K-Bob’s Steakhouses, 98

KCBS-TV, 222

Keith’s Drive-In Restaurant, 22

Kennedy, Ted, 88

Kentucky Fried Chicken. See KFC (Kentucky Fried Chicken)

Keystone Foods, 139

Kezios, Susan, 99

KFC (Kentucky Fried Chicken): and anti-U.S. imperialism, 243–44; and crime, 86; franchises for, 95; history of, 23; as international, 88, 229, 230; as largest poultry purchaser, 140; and NCAA promotions, 48; and restaurant technology, 71

Kidney illnesses, 195, 200

KidPower conference, 231

Kids as Customers (McNeal), 44

Kinko’s, 59

Kinney, Joseph A., 85

Kirby, Jesse G., 17

Kissinger, Henry, 104, 105

Klasky-Csupo, 48

K-Mart, 3

Knight, Jacque, 212

Knott’s Berry Farm, 159

Kool-Aid, 124

Kraft, John, 318n

Kristallnacht , 226

Kroc, Ray A.: and brand loyalty, 43; and Disney, 33–37, 49; as founder of McDonald’s Corporation, 5, 35, 198; and franchises, 95–96; on french fries, 114–15; marketing tools of, 40–41; McDonald brothers’ relationship with, 34–35, 96–97; and Morris, 249; museum of, 31–32; on nonconformists, 5; philosophy of, 37; and Simplot, 115; and site selection for McDonald’s, 66; and Speedee Service System, 34–35. See also McDonald’s Corporation

Küttler, Thomas, 228, 250

Kuwait, 230

Kwitny, Jonathan, 16–17, 306n

Labor practices: and assembly line system, 68–69; awards for employees, 88; child labor and child labor laws, 73, 80, 82, 261, 262; and employee turnover, 72–73, 83, 88, 160–61, 163; and health insurance, 160, 161, 162, 257, 259; hiring practices, 70–72; and injuries, 176–78, 181, 186–90, 264–65; and kitchen technology, 71–72; and opposition to safety laws, 8; and overtime wages, 73–75, 82, 262; and polygraph testing, 76; and regimentation, 69–70; and “stroking,” 74; and unions, 71, 75–77, 88, 257; vacations, 160, 161; and wages, 8, 37, 73–75, 88, 259, 262; and worker safety, 84–85, 172–90; and workers’ compensation, 184–85. See also Fast food industry; Meatpacking industry; Workforce; and specific companies

Labor unions. See Unions

La Choy, 159

Lamb, F. Gilbert, 130

Lamb Water Gun Knife, 130

Lamb Weston, 116–17, 129, 158, 230–31, 269

Land trusts, 145

Landauer, Fritz, 226

Language spoken in workplace, 70–72, 160

Lansing, Mich., 77

Lantos, Tom, 180

Lasater, Dale, 255–57

Lasater, Tom, 255–56

Lasater Ranch, 255–57

Las Vegas, 234–39, 323n

Latinos, 160–63, 175, 308n, 310n

Lawsuits: for libel, 245–49, 266–67; and overtime wages, 75; for sexual harassment, 176, 310n; and worker safety, 181, 182

Leidner, Robin, 70

Lenin, V. I., 249

Levenstein, Harvey, 113–14

Levis, 234

Libel, 245–49,266–67

Licensing, 40

Life As I Have Known It Has Been “Finger-lickin’ Good” (Sanders), 23

Lifetime Learning Systems, 56

Limited, 78

Linkletter, Art, 25

Listeria monocytogenes , 196, 197

Literacy, 161, 178, 203

Little Caesars, 91–92, 94, 102–4, 241

Litton Data Systems, 62

Livestock Market Digest , 138

Lockheed Martin, 261

Logos of corporations, 20

London Evening Standard , 233

London Greenpeace, 245–49

Los Angeles, 15, 16, 18, 61–62, 64–65, 293n

Los Angeles Times , 85

Louisiana Tech University, 141

Love, John F., 20

Lowe, Peter, 105, 106, 239

Lowe, Tamara, 105

Luftwaffe Institute for Aviation Medicine, 39, 283n

Luxenberg, Stan, 94

Lysine, 143

Macdonald, Cameron Lynne, 4

Mack Truck, 16

“Mad cow disease,” 202

Maerker, Christa, 232

Maggart, Lindsay, 112

Magic Kingdom (Watts), 36

Mail Boxes Etc., 229

Maine, potato production in, 117

Makepeace, Mary Lou, 259

Managers: crimes committed by, 84; and drug abuse, 174; influence on workplace, 74–75, 82–83; salaries of, 73, 74, 259–60

Mandeville, Bud, 130

Manure, 150, 202–3, 305n, 317n

Marin, Lorenzo, Sr., 178

Marketing. See Advertising

Marketing to Kids Report , 43

Marriott Hotels, 92

Martino, June, 96

Mary Poppins , 42

Mascots, 41, 45

Mass production, 20, 36

Mayor McCheese, 42

McCain, 117

McConnell, Mitch, 210

McDonald, Maurice, 19–21, 34–35, 69, 96, 115

McDonald, Richard, 19–21, 34–35, 69, 96, 97, 115

McDonald Brothers Burger Bar Drive-In, 19–21

McDonaldlands, 42

McDonald’s Corporation: and anti-U.S. imperialism, 243–44; and assembly line, 20,69; and “brand essence,” 49–51; brand recognizability of, 229; in Brazil, 230; and Chicken McNuggets, 139–40, 301n; children as target market for, 40–42, 243; and children’s videos, 48; and Coca-Cola, 54; Colorado Springs as test site for, 66; and “comfort foods,” 123; competition of, 24, 49; and Consortium Members, Inc., 100; corporate logo of, 20; and corporate-sponsored teaching materials, 56; and crime, 86–87; customer demographics for, 315n; and Dachau concentration camp, 233–34; and dairy cattle, 204; and disease dissemination, 196; and E. coli , 199; and emotional connection, 49–51; and employee turnover, 276n; employees as babysitters, 83; as family restaurant, 198; and film studio promotions, 48; and flavor additives, 120–21, 128; food quality at, 222, 260, 268; and Fox Kids Network, 48; and franchises, 95–96, 98, 100; and french fries, 115, 116–17, 120–21, 128, 129–31, 231; and Fujita, 323n; golden arches, 4, 20, 98, 276–77n; Hamburger University, 31, 230; and Happy Meals, 47–48, 242, 262; history of, 19–21, 34–35; imitation of, 22, 65, 97; and impulsive buying, 66; at industry top, 27; as international, 228–29, 230–34, 267; and “just in time” production, 67; labor practices of, 69–70, 71, 75–77, 82; as largest beef purchaser, 136; libel suit brought by, 245–49; marketing tools of, 40–41; mascots of, 41; and Mayor McCheese, 42; “McDonald’s Bill,” 37; McStore, 31–32; “My McDonald’s” campaign, 50–51; and NBA, 50; and obesity, 242; and oil embargo, 24; operations manual of, 69–70, 75; and overtime wages, 74; overview of, 4; playgrounds of, 47; and polygraph testing, 76; and pork, 4, 276n; portion sizes, 241; and poultry industry, 139–40; profit margins, 54, 286n; and public criticism, 268–69; Quintillion software, 66; real estate holdings of, 4, 96, 276n; and restaurant technology, 66–67, 71; and robotics, 66–67; and Ronald McDonald, 30, 41–42, 45, 48, 95, 231, 232–33, 250, 276n; saturated fat in foods of, 298n; and school cafeterias, 56; and service economy, 4; site selection for, 66; and Speedee Service System, 20–21; sports promotions of, 48; spying activities of, 247–48; and standardization of America’s retail environment, 5, 97–98; store closures to avoid unionization, 77; store-opening procedure of, 67–68; and “stroking,” 74, 76; teenage employees of, 67–68, 80–81; and Teenie Beanie Baby promotion, 47–48, 86; and throughput, 67–71; as toy distributor, 4, 47–58, 276n; and Uniform Commercial Code, 101; and unions, 233; and wage rates, 75, 291n; and Walt Disney Company, 6, 33–34, 49, 50; and Western World, 42

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