During the writing of this book, my family was often subjected to highly unpleasant details. Lynn and Craig, James and Kyle, Amy and Mark, Andrew, Austin, Hillary, Dylan, Lena, Billy, and George have put up with a lot. I am lucky they will still share a meal with me. My children, Mica and Conor, have put up with even more, and I apologize to them for all the Happy Meals they’ve been denied. I’m deeply grateful to Bob and Lola, who showed great patience and gave tremendous support as I tried to find my way as a writer. I’m deeply grateful to my parents, who have given me more love and support than could ever be measured. Most of all, I’m grateful to my wife, Shauna. Without her, none of these words would have been written.
Acheson, David, 221
Acree, Terry, 126
Acuff, Dan S., 45
Adams, Richard, 100
Advertising: awards for, 87; for children, 40–49, 231, 243, 262, 267; of cigarettes, 262; McDonald’s spending on, 4; in public schools, 51–57; and television, 45–46
Advertising Age , 241
African-Americans, 156, 251, 268
AIDS, 196
Air Defense Command, U.S., 62
Air Force, U.S., 243
Air Force Academy, 62
Air Force Space Command, 1, 62
Alabama, 16
Alger, Horatio, 13
Alice in Wonderland , 40
Alka-Seltzer, 41
“Alliance for Workplace Safety,” 85
Amalgamated Butcher Workmen, 151
Ament, Don, 42
American Academy of Pediatrics, 46, 262
American Cancer Society, 242–43
American Coal Foundation, 55
American Food Service Corporation, 209
American Franchise Association, 99
Americanization of the world, 239–40, 244
American Meat Institute, 206, 207
American Medical Association, 217
American School Food Service Association, 56
Amputations, 185
Anaheim, Calif., 13–14, 26, 28
Anderson, A. D., 153, 154, 164
Andreas, Michael, 143
Antibiotics, 200, 221
Applebee’s, 92
Arab oil embargo, 24
Archer Daniels Midland, 143
Arkansas Democrat-Gazette , 141
Arkansas Department of Health, 214, 318n
Armour, 137, 159, 306n
Armour, J. Ogden, 205
Armstrong Bakery, 15, 18
Army, U.S., 155, 217, 276n
Arndt, Diane, 180–81
ARPANET, 260
Artificial flavors, 120, 124–27
Assembly lines, 20, 69. See also Disassembly lines
Association of National Advertisers, 46
Astro World, 42
Athens, 244
Athlete’s Foot, 78
Augie’s, 98
Aunt Jemima, 36
Australia, 230, 231, 276n
Autoimmune disorders, 195
Automated Meat Recovery Systems, 218
Automobile industry, 13, 15–16, 17, 36
Autry, Gene, 25
Awards for employees, 88
Ayala, Joacquin, 234
BabyGap, 97
Bac-O-Bits, 124
Banana Republic, 5
Barber, Benjamin R., 229
Barney, 45
Barone, Ben, 178
Baskin Robbins, 86
Bass brothers, 138
Bates, Timothy, 98
Bauer, Frank, 219
Bauer Meat Company, 219
Bean, Morey, 259
Beard, James, 120
Beef Industry Food Safety Council, 217
Beefmaster (breed of cattle), 256
Beef Trust, 137, 152–53, 205, 255
Beijing, 230, 231, 243
Beijing University, 243
Belgium, 243, 244
Bell, Glen W., Jr., 22
Bellenger, Cass, 185
Bennett, William, 105
Bennigan’s, 88
Berlin, 225
Bernard, Dr. Neal D., 202
Beverage Industry , 54
Biela, Tim, 209
Biff-Burgers, 24
Bigari, Steve, 66
Birdseye, Clarence, 113
Bjerklie, Steven P., 202, 218, 310n
Black Hawks, 93
BMI. See Body Mass Index (BMI)
Body Mass Index (BMI), 240
Boeing, 19
Book It! Program, 55–56
Boone, Pat, 25
Bove, Jose, 244
Bovine spongiform encephalopathy (BSE), 202
Boyle, J. Patrick, 207
Bozos Circus , 41
Brands, 4, 43, 229
Brandweek, 4, 229
Brazil, 230,244
Brewer, Dave, 71
Brinker, Norman, 88
Britain. See United Kingdom
Broken Heartland (Davidson), 147
Brothers, Joyce, 105
Bruce, Douglas, 64
BSE (bovine spongiform encephalopathy), 202
Buck’s Pizza, 98
Buddy’s Bar-B-Q, 98
Budweiser, 43
Bugsy Malone , 68
Bureau of Labor Statistics, 172, 180
Burger Fries, 130
Burger King: advertising to children, 51, 231; and Cheyenne Mountain Air Force Station, 2; and crime, 85, 86; deliberate food contamination at, 222; and flavor additives, 125–26, 128; franchises for, 98; and french fries, 117; history of, 24; and Hudson Foods, 194; and impulsive buying, 66; at industry top, 27; as international, 229; Kids Club, 45; labor practices, 69–72, 82; and Nickelodeon, 48; and obedience, 75; and overtime wages, 74; playgrounds at, 47; portion sizes at, 241; profit margins of soda, 286n; and restaurant technology, 71; and Teletubbies, 48; and throughput, 69; training manual of, 70; and Uniform Commercial Code, 101. See also Insta-Burger King
Burns, Matthew, 22
Bush, Barbara, 104, 106
Bush, George, 105, 206
Bush Boake Allen, 121
Bushey, John, 57
Business Insurance , 160
Butchers, 154
Cabbage Patch Kids, 47
Cadbury-Schweppes, 53
Caffeine, 54
California: citrus production in, 13–14; drive-in restaurants in, 17; fast food industry development in, 19–21; Hell’s Angels in, 21; migrant workers in, 161–62; population growth in, 15–16; resident migration from, to Colorado Springs, 61–65; and World War II, 18. See also specific cities
Callicrate, Mike, 143–44
Cameron, Mike, 55
Campbell, William J., 17
Camp Carson, 61
Campylobacter jejuni , 196, 202–3
Canada, 77, 117, 230
Cappelli, Mike, 77
Cappelli, Tom, 77
Captain D’s, 86
Cargill, 8, 230
Carhops, 17, 18, 24
Carlin, George, 234
Carlini, Trent, 234
Carl Karcher Enterprises, Inc. (CKE), 25–28
Carl’s Drive-in Barbeque, 18–19
Carl’s Jr. restaurants: competition of, 24; creation of, 21–22; franchises for, 25, 98; and growth, 267; interstate expansion of, 25, 78; portion sizes at, 241
Carnation Milk Company, 35
Carpal tunnel syndrome, 187
Carriba’s, 78
Carter, Jimmy, 208
Cartoon Network, 46
Cassidy, David, 234
Catfish industry, 159
Cattle industry: and beef consumption, 142, 277n; and Beef Trust, 137; breeds of cattle, 255–56; and captive supplies, 138, 142–43; chicken manure as cattle feed, 202–3; and disease, 201–4, 257; economic problems in, 136–38, 142–43, 144–47; and environmentalism, 133–35; and European exports, 142; and fast food industry, 8–9; and hormones, 263; intimidation by meatpacking industry, 143–44; and land trusts, 145; “mad cow disease,” 202; secret pricing in, 143; suicide rates in, 146. See also Meatpacking industry
Cattle King Packing Company, 218–19
CDC. See Centers for Disease Control and Prevention (CDC)
Census Bureau, 306n
Center for Public Integrity, 210
Center for Science in the Public Interest, 54
Centers for Disease Control and Prevention (CDC), 195, 222, 240
Chain, Steve, 276n
Chain Operators Exchange (COEX), 236–39, 290n
Chamber of Commerce, U.S., 185
Chandler, Alfred D., 68–69
Chemical Market Reporter , 124
Cheskin, Louis, 97–98
Chevy’s, 73
Cheyenne Mountain Air Force Station, 1–2, 7, 275n
Chicago, 16, 152–53, 155–57
Chicago Historical Society, 306n
Chicago Tribune , 179
Chicken industry. See Poultry industry
Chicken manure, 202–3
Chicken McNuggets, 139–40, 301n
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