Daniel Disney - The Ultimate LinkedIn Sales Guide

This edition first published 2021

© 2021 by Daniel Disney

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Library of Congress Cataloging-in-Publication Data is Available

ISBN 9781119787884 (hardback); ISBN 978-1-119-78789-1 (ePUB);

ISBN 978-1-119-78790-7 (ePDF)

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‘The question is not whether or not you should use LinkedIn, it's whether you let your competitors use it better’.

‘This book will become THE guide for businesses, salespeople and sales teams everywhere who want to learn and master LinkedIn for prospecting, lead‐generation and selling’ .

In modern sales, an omni‐channel approach to prospecting and sales engagement gives you the highest probability of reaching the right prospect, at the right time, with the right message. From the phone and email to video, direct and text messaging, and social media, B2B sales professionals have more ways to engage prospects than at any time in history.

LinkedIn, in particular, has become a crucial part of the modern B2B toolkit. For the sales profession, LinkedIn is the most important technological advancement since the telephone.

I've endured my share of salespeople who whine that they are not comfortable on social media, don't know how to use it, think it is a waste of time, and mostly complain that they don't have time for it. If you are in this camp, then you need to wake up – and fast!

There has never been a time in sales when so much information about so many buyers was this easy to access. And not just contact information, but context. Through the social channel, we gain glimpses into our prospects' behaviour, desires, preferences, and triggers that drive buying behaviour and open buying windows.

It is critical that you include LinkedIn in your sales strategy. As a sales tool, it is essential. No matter what you are selling, LinkedIn is no longer optional.

To be blunt, it is stupid to ignore LinkedIn. Pure sales malpractice. Eventually it will be a death sentence for your career.

Enter Daniel Disney, a man who lives and breathes LinkedIn. Daniel's passion and energy for LinkedIn is infectious, motivating, and present on every page. It makes this wonderful book hard to put down.

What I love most about this book is that it is short on theory and long on how‐to. It is a practical deep dive into every facet of LinkedIn. Daniel teaches you exactly how to leverage and master LinkedIn for lead generation, prospecting, advancing pipeline opportunities, and elevating your personal brand.

If you are ready to master LinkedIn and gain a distinct competitive edge in the marketplace, start reading now. But, before you get started, stop and grab your highlighter. I promise you will need it.

1 – Jeb Blount, CEO of Sales Gravy ( www.salesgravy.com) & author of Virtual Selling: A Quick‐Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

My name is Daniel Disney, and firstly, no, I am not related to Walt Disney (that I know of anyway).

I am on a mission to help everyone leverage LinkedIn to its full potential to grow their personal brands, grow their businesses, generate more leads and sell more.

What separates me from 99% of the LinkedIn experts and trainers out there is that I am a salesperson at heart, not a marketer.

Whilst I have learned how to generate a very large amount of consistent qualified inbound leads from LinkedIn, grow brands and reach millions of people through content, my passion and focus has always been, and will always be, selling.

Here are a few of my LinkedIn achievements:

70,000+ Personal LinkedIn Profile Followers

650,000+ LinkedIn Company Page Followers

£Millions in Revenue from LinkedIn

300+ Articles Published on LinkedIn

150 Million+ Content Views Every Year

10,000+ New Followers Every Single Month

No.1 Most Influential Sales Expert on LinkedIn 2018, 2019 and 2020

Not only have I achieved a lot on LinkedIn, but I continue to do this every single day, even as you're reading this book right now.

I leverage LinkedIn and social selling not only to sell my LinkedIn training courses and international keynote talks, but I use it to sell advertising packages for my other business, The Daily Sales. I utilise everything that you will read in this book to generate opportunities, grow relationships, close sales and manage accounts selling advertising space and media partnerships.

What you'll read in this book are tried, tested, proven and mastered techniques, strategies and tips for turning LinkedIn into a lead generating and sales closing machine.

For more information on me and what I offer, along with daily social selling, LinkedIn and sales tips, follow me on LinkedIn, Facebook, Twitter and Instagram, subscribe to my YouTube channel and check out my website –

www.danieldisney.online