Daniel Disney - The Ultimate LinkedIn Sales Guide

13 PART 5: CONTENT CHAPTER 14: SHARING CONTENT ON LINKEDIN THINK BEFORE YOU SHARE THE MYSTERIOUS ALGORITHM … CREATE VS CURATE A BALANCED LINKEDIN CONTENT DIET … THE 80/20 RULE OF CONTENT ON LINKEDIN HOW TO START SHARING CONTENT ON LINKEDIN FINDING CONTENT TO SHARE CHAPTER 15: CREATING CONTENT ON LINKEDIN HASHTAGS AND TAGS HASHTAGS TAGGING PEOPLE POST/UPDATE THE FIRST THREE LINES … IMAGES/PHOTOS PHOTO EXAMPLES EXAMPLE 1 – THE ORANGE TWIRL EXAMPLE 2 – A BOOK REVIEW EXAMPLE 3 – THE EVENT PHOTO QUOTES MEMES PDF LINKEDIN POLLS TURNING POLLS INTO SALES VIDEO POSTS ON LINKEDIN AN EXAMPLE OF HOW NOT TO RECORD A VIDEO FOR LINKEDIN … DO YOU NEED TO HAVE SUBTITLES/CAPTIONS? LINKEDIN LIVE TURNING LINKEDIN LIVE INTO SALES OPPORTUNITIES … THE KEY, AS ALWAYS, IS TO DO THIS WITH AUTHENTICITY EXTRA THOUGHTS/TIPS LINKEDIN STORIES CHAPTER 16: WRITING ARTICLES ON LINKEDIN LET ME SHARE ANOTHER EXAMPLE OF THAT PROCESS, BUT WITH A COMPANY I RECENTLY TRAINED … THE FEAR OF THE PHONE! I'M SORRY, WHAT??! HOW BAD DO YOU WANT THE SALE? CHAPTER 17: CREATING VIRAL CONTENT ON LINKEDIN VIRAL CONTENT TOP TIPS

14 PART 6: PERSONAL BRANDING CHAPTER 18: BUILDING AN INDUSTRY‐LEADING PERSONAL BRAND THE C‐LEVEL IMPACT … WHAT IS A PERSONAL BRAND? DO YOU NEED A PERSONAL BRAND? PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST HOW DO YOU BUILD A PERSONAL BRAND? CONSISTENCY AND VALUE BUILD A PERSONAL BRAND IN JUST 15 MINUTES PER DAY PERSONAL BRAND TOP TIPS CHAPTER 19: GENERATING LEADS FROM LINKEDIN CONTENT AND PERSONAL BRAND YOUR PROFILE INTERVIEWS AND GUEST POSTS

15 PART 7: SALES STRATEGY CHAPTER 20: ACCOUNT‐BASED MARKETING, MANAGING ACCOUNTS & BUILDING DIGITAL RELATIONSHIPS CHAPTER 21: MULTI‐TOUCH SELLING CHAPTER 22: LINKEDIN TOOLS, TECHNOLOGY & SOFTWARE CHAPTER 23: MEASURING RESULTS ON LINKEDIN & YOUR SSI SCORE 1: ESTABLISH YOUR PROFESSIONAL BRAND 2: FIND THE RIGHT PEOPLE 3: ENGAGE WITH INSIGHTS 4: BUILD RELATIONSHIPS CHAPTER 24: LINKEDIN SALES NAVIGATOR TIPS 1) ‘VIEW SIMILAR’ PROSPECTS 2) USE ‘BLUEBIRD’ SEARCHES 3) SEARCH FOR CONTENT KEYWORDS 4) LOOK AT YOUR ‘SHARED EXPERIENCES’ 5) FIND THE MOST ENGAGED PROSPECTS 6) LET SALES NAVIGATOR FIND YOU LEADS 7) LOOK FOR PEOPLE IN NEW ROLES 8) LOOK AT WHO IS VIEWING YOUR PROFILE 9) LOOK FOR COMMON POINTS 10) SAVE SEARCHES TO SAVE TIME 11) EXTEND YOUR INMAIL LIMIT CHAPTER 25: THE FUTURE OF SOCIAL & DIGITAL SELLING 1) THE CONTINUED RISE OF VIDEO 2) SOCIAL ENABLEMENT TOOLS 3) THE RISE OF EMOJIS/MEMES AND GIFS! 4) THE CONTINUED GROWTH OF INSTANT MESSAGING 5) FUTURE BUYERS/YOUNGER GENERATIONS/MILLENNIALS 6) NEW SOCIAL MEDIA NETWORKS 7) 24/7 WORKING CHAPTER 26: THE PROSPECTING MAZE LET ME GIVE YOU AN EXAMPLE … THE ABCS OF SOCIAL SELLING NEXT STEPS ACCESSING YOUR FREE LINKEDIN WEBINARS PLEASE LEAVE AN AMAZON REVIEW!

16 WORKING WITH DANIEL DISNEY LINKEDIN MASTERCLASS ONLINE COURSE SPECIAL READER OFFER INTERNATIONAL KEYNOTE SPEAKER LINKEDIN & SOCIAL/DIGITAL TRAINING LINKEDIN COACHING AND CONSULTING WHAT DANIEL'S CUSTOMERS SAY:

17 ACKNOWLEDGEMENTS

18 INDEX

19 End User License Agreement

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2 Table of Contents

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DANIEL DISNEY