Colson Whitehead - Apex Hides the Hurt

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From the MacArthur and Whiting Award — winning author of
and
comes a new, brisk, comic tour de force about identity,history, and the adhesive bandage industry. When the citizens of Winthrop needed a new name for their town, they did what anyone would do — they hired a consultant. The protagonist of
is a nomenclature consultant. If you want just the right name for your new product, whether it be automobile or antidepressant, sneaker or spoon, he’s the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia. And of course, whenever you take a fall, reach for Apex, because Apex Hides the Hurt. Apex is his crowning achievement, the multicultural bandage that has revolutionized the adhesive bandage industry. “Flesh-colored” be damned — no matter what your skin tone is — Apex will match it, or your money back.
After leaving his job (following a mysterious misfortune), his expertise is called upon by the town of Winthrop. Once there, he meets the town council, who will try to sway his opinion over the coming days. Lucky Aberdeen, the millionaire software pioneer and hometown-boy-made-good, wants the name changed to something that will reflect the town’s capitalist aspirations, attracting new businesses and revitalizing the community. Who could argue with that? Albie Winthrop, beloved son of the town’s aristocracy, thinks Winthrop is a perfectly good name, and can’t imagine what the fuss is about. Regina Goode, the mayor, is a descendent of the black settlers who founded the town, and has her own secret agenda for what the name should be. Our expert must decide the outcome, with all its implications for the town’s future. Which name will he choose? Or perhaps he will devise his own? And what’s with his limp, anyway?
Apex Hides the Hurt

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There were towns whose names were like thieves, attempting to pick the pocket of history, but instead became punch lines to jokes about the perils of juxtaposition. Milan, MN, Lebanon, OK, Dublin, IA, Brooklyn, OH. As if history came equipped with tiny snap-on hooks, was lightweight and portable and could be thrown up on available surfaces to accent the scheme of any room.

There was also a long tradition in naming places for great men, or at least men who believed in their greatness. He’d always had a soft spot for Amerigo Vespucci, who got lost while looking for the Indies and hit nomenclature’s Big Kahuna instead. Unless there was a gent named Europo he’d never heard about.

He couldn’t argue with America. It was one of those balloon names. It kept stretching as it filled up, getting bigger and bigger and thinner and thinner. What kind of gas it was, stretching the thing to its limits, who could say. Whatever we dreamed. And of course one day it would pop. But for now, it served its purpose. For now, it was holding together.

. . . . . . . .

He didn’t want a drink, or need a drink, or particularly want to see the man again, but he found himself walking to the hotel bar. His meeting with Regina had taken care of all the mysteries save one.

The place was graveyard quiet, as it had been the first night. Everything restored. He saw that once again, Muttonchops presided over his musty realm, wilted rag in one hand for a scepter, old-school Afro his one true crown. As usual, Muttonchop’s face came pre-frowned. When he saw his customer enter, his hand swatted the tap and the beer roiled down into a mug. “You look like a man who’s looking for something he ain’t sure he wants to find,” the bartender pronounced, “or if he does, ain’t sure he knows what to do with it.”

But he was not going to waver this time, and he held Muttonchop’s stare. “I have no idea what that means,” he said. “I just want to know one thing — do you ever take a day off, or are you here every day standing in judgment of everyone unlucky enough to get thirsty in this fucking hamlet?”

Neither man moved for a long time, the time it took for the silence to relent and allow it to be possible to actually hear the head on the beer pop away, called up into the fizzy hereafter. Finally, Muttonchops withdrew, wrapping his rag around his fist. “I take two days off — my birthday, and that of my wife. People of this town can count on that like they can count on the dawn. Other than that, we’re here every day. Me tending to the bar, and she cleaning the rooms. Just like it’s always been.”

His higher cognitive functions derailed by Muttonchop’s statement, all he could say was, “I’m not thirsty,” and retreat to his room. There was only so much he could accomplish during his visit.

There were just a few hours to go. He did not rest. For old times’ sake, he decided to order a cucumber sandwich. For symmetry’s sake. No one answered the phone, however. It was just as well.

As he packed, he had to admire Field for his principles, if not his understanding of the way people live. The man could read a map, read a compass, lead the people out of the wilderness, but he’d never make it as a modern-day nomenclature consultant. Given the choice between Freedom, and his contribution, how could their flock not go with Goode’s beautiful bauble? Field’s area of expertise wasn’t human nature, but the human condition. He understood the rules of the game, had learned them through the barb on the whip, and was not afraid to name them. Let lesser men try to tame the world by giving it a name that might cover the wound, or camouflage it. Hide the badness from view. The prophet’s work was of a different sort.

Freedom was what they sought. Struggle was what they had lived through.

Apex was splendid, as far as it went. Human aspiration, the march of civilization, our hardscrabble striving. Brought it all under one big tent, gathered up all that great glorious stuff inside it. But he had to admit that Struggle got to the point with more finesse and wit. Was Struggle the highest point of human achievement? No. But it was the point past which we could not progress, and a summit in that way. Exactly the anti-apex, that peak we could never conquer, that defeated our ambitions despite the best routes, the heartiest guides, the right equipment.

His contract called for his clients to keep the name he gave them for one year. Who knew? They might even come to like it. Recognize it as their own. Grow as comfortable with it as if it were their very skin.

As he fell asleep, he heard the conversations they will have. Ones that will get to the heart of this mess. The sick swollen heart of this land. They will say: I was born in Struggle. I live in Struggle and come from Struggle. I work in Struggle. We crossed the border into Struggle. Before I came to Struggle. We found ourselves in Struggle. I will never leave Struggle. I will die in Struggle.

. . . . . . . .

He left the envelope at the front desk. It was addressed to the city council. He gave the white guy at the desk ten bucks to return Gertrude’s manuscript to Beverley. Which was a bit of a cop-out, but it was time to get out of town. As he dragged his bag across the lobby, he locked eyes with Muttonchops, who was framed in the doorway of his domain, slowly massaging a martini glass with a brown cloth. He gave the bartender the finger, and picked up his pace a smidgen as he beat it through the doors, clomping along on his bad foot, absurd as usual.

The bus stop was right outside the library. Former library, actually. He waited and listened to the extravagant racket coming from behind the plywood. They must have arrived at dawn, the expert army of craftsmen-proselytizers come to enlighten the heathens. Double or nothing the store would be open for business by day’s end.

Over the weekend, an edict had come down from HQ that all COMING SOON OUTFIT OUTLET signs were to be twice as big as before — how else to explain the gigantism of the new sign bolted to the fence? The old sign was heaped on top of a dumpster, cracked over shards of broken bookcases and institutional chairs. He had to admit, the new sign possessed a certain majesty, and would be visible from even farther away. The next version would probably be visible from space.

There had been a moment a few hours ago, as he was lying in bed waiting for the morning to come, when he thought he might be cured. Rid of that persistent mind-body problem. That if he did something, took action, the hex might come off. The badness come undone. He thought, plainly speaking, that he’d lose the limp. Nothing as dramatic as the cripple flinging his crutches into the air before dashing himself to the floor and break dancing, but still. Something, anything.

As the weeks went on and he settled into his new life, he had to admit that actually, his foot hurt more than ever.

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