Joshua Cohen - Book of Numbers

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The enigmatic billionaire founder of Tetration, the world’s most powerful tech company, hires a failed novelist, Josh Cohen, to ghostwrite his memoirs. This tech mogul, known as Principal, brings Josh behind the digital veil, tracing the rise of Tetration, which started in the earliest days of the Internet by revolutionizing the search engine before venturing into smartphones, computers, and the surveillance of American citizens. Principal takes Josh on a mind-bending world tour from Palo Alto to Dubai and beyond, initiating him into the secret pretext of the autobiography project and the life-or-death stakes that surround its publication.
Insider tech exposé, leaked memoir-in-progress, international thriller, family drama, sex comedy, and biblical allegory,
renders the full range of modern experience both online and off. Embodying the Internet in its language, it finds the humanity underlying the virtual.

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Name us someone famous.

A celebrity, someone A-list.

[You think I’m in touch? Why not just list your friends?]

Do not snob us. Natalie Portman.

Surely Natalie Portman still trends.

[But why her? Don’t you think you’re every bit the celebrity she is?]

We met her once.

Or she met us.

Point being, she was popular, the terms of her were. “Natalie” alone, not much. “Portman” alone, very much. In her fullest iteration, though, “Natalie Portman” was unstoppable.

But not in any of the ways you might predict.

She was not Natalie Portman+actress, she was not Natalie Portman+celebrity, she was not even Natalie Portman the symbol, rather “she,” the “she” in quotes, more than anyone else, more totally than any other famous person or brand, so simultaneously served as like signifying and signified, in M-Unit language, that there was no use in defining designata.

Or, to put it directly, we were at a loss for what to do about, quotes again, “her” results, given that approx 82 % of all tetrations of, quotes one last time, “her” name, were accompanied by smut, and approx 24 % not accompanied by smut resulted in clickthrough to dubious sites rising rapidly through the rankings.

Everything was, you will forgive us, her vagina, her anus. Rather they were just the ideas, the conceptions, always better represented in the vernacular. Pussy, asshole. The pussy and asshole of Natalie Portman.

Tetrations for Natalie Portman topless, bottomless. Natalie Portman sex scene. Natalie Portman blowjob scene. The mouth of Natalie Portman. Semen, whatever the prevailing slang for semen, on her lips, on her teeth. “Natalie Portman 34B” OR “Natalie Portman 32B” OR “Natalie Portman 32B..34B” OR “Natalie Portman ~breasts ~boobs ~tits | jugs | knockers | honkers — pitchers — doors — cars filetype: jpg, mpg.”

This was the most craved escape in, or from, our universe. This was the most craven. Users tetrating for things they admitted were frauds, “natalie portman fake horse rape,” “natalie portman fake gangbang snuff.” Users tetrating, “how do i fuck natalie portman?” “natalie portman will u fuck me?”

The bias crap intruding, reinforcing. Hate kinks becoming our new normal. Questions we would never consider answering, even online. “why does natalie portman date fags?” “how big a nigger cock can natalie portman fit in her little jew hole?”

This was the basic lesson of the launch. On 09/01/1998, 06:00 UTC, we welcomed the public to itself, and this was how it returned the greeting.

The tetraffic altered pronto. It skewed. Hashtag understatement. The datasets we crunched concluded that our info w/r/t relations as like they were conducted offscreen had become comptrastingly tenuous.

Admitting users without registration was getting us abusers, and that was wounding. They moved into the neighborhood to find the doors open, not closed, and their temptation became our agony. They burned their crosses out on our lawn, then broke into the premises and got into bed with our family. It was Moe who offered the domestic analogy.

We had to move against the very users who with their every greedy purchase sustained us, who with every tetration for a pacifier or mobile or stroller to add to their cart, had multiple, exponential, spic MILF cumpilation tetrations. Same user. Same IP. This must have been, for anyone who shared that computer or head, dissociative, fragmenting.

Just a moment ago we ourselves had been concerned for the site, but now were concerned, or pretended to be, for people. We sat alongside Cull and Qui at our terminals and it was as like we each became our own business or employee, NSFWing constantly. We sifted and sieved, labeled and rated clickbait, as like online engendered through vulgarity, and diversified by hate, until the only consensus left was obscenity. For which we each had our own definition. Our own indefinability of its primacy. Our first mutual culture was becoming our last, a default devolution to simian sex and violence, which our algys were staging amid the personalized commercial identities of food, clothing, and shelter.

A person would consult linear algebra about how to terminate a pregnancy in a way that appeared accidental. Their spouse would seek advice on infidelity from differential calc. How to hide a body. How to acidwash all DNA traces off a body and hide it. This had not occurred to us as like risky before, the advice received no better than the deeds. We reasoned that our users were researching for a novel or screenplay. We rationalized that everyone in America along with half of the rest of globe was writing a novel or screenplay. Rather than passing prurient IPs onto the authorities, we filtered their sites, blocked them if illegal. Though a censored online could not represent existence. But an uncensored online should not. We told ourselves we were saving users from themselves. But we were also saving ourselves. We were soothed by recalling that even our online was not genuine, authentic. If the average user had limited access to childporn, we had no access whatsoever to the NSA, CIA, FBI, the IIA of NATO, though we guess we might have hacked them. We were soothed until we recalled that the life we were living was also not total, not full. The life we were living was empty.

[Wait — what you’re saying is that Tetration is or was engaged in active censorship of nonillegal sites?]

In what country — America? Or in China?

Bottomline, the point now is our feelings. Again, as like for the rest, we will get to it.

[So, your feelings?]

Do not condescend, we will return to this. For now, though, we were manic.

[How?]

We had selaccess from our office, but office is whatever. We had selaccess to an encrypted algy that tetrated without filter. We toggled between modes, between online as like it was, and online as like we were changing it. Flagged pages flew incessant. We never delegated, every decision was our own. This site was evil, that site was borderline evil, this was satire, that was parody. Making distinctions to make the rubric, delivering verdicts to write the lex. We tried to establish gradients and hierarchies, to formalize a protocol to reprieve this automatic. But nothing would equate, because nothing was equatable. Art was porn and porn was art and every joke was defamation, libel. We were stuck in a recursion, going loopy, doomed. Obsessive compulsives always have to match obsessive with compulsive.

[The pressure you were under was because of the politics, or guilt? Or just the workload?]

The pressure was us on us. If we experienced guilt it was not from violating any ethics or morals but the magnitude of the second eigenvalue. Tetrate it. Do not. Deploying emotions without matrices distressed us. Human intervention was the crime. Lack of system was the crime. This is all about our eternal failure to have deved a viable semantic algy that translates, interprets, and reads between the lines to appreciate intent.

[What about the launch itself?]

No party we recall. No circus bread or smoky mirrors. Just a press release by Kor. There was no call to fly in New York journalists only to demo a product already numinous at no cost.

[Your role was limited?]

The servers, we mean the Tetplex servers, were crashing. We were not handling the site queries let alone the media requests. Every time Kor opened his mouth our volume doubled. Every time we crashed Moe would hectically sweat as like the white crept up his sideburns and the wrinkles from the stress and tension rung wild around his mouth in the yelling of four languages to the 10 engineers he had hired for diversity, but diversity of expertise, because all of them were Jains. Cull and Qui would have to intervene while we rollerbladed the parkinglot. Doing grinds, fahrvergnügening. The AP took a photo that was faceplanted all over the press and the gist of the accompanying article was Tetration.com will keep your online inline, which was neither very funny nor accurate despite. Point being, that line in the piece was taken verbatim from our About page.

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