Joshua Cohen - Book of Numbers

The address given for Au Natchl was that of a competing organobistro on the Alameda de las Pulgas. The phonenumber of the kasha joint was that of a salon also on Castro, called Kashas, possessive, not possessive.

Hatespeech, we slaved on that. Racists were rectarded but had figgered how to post. The issue of how to keep a search for “negro” not pejorative but historical. The issue of how to keep a search for “jew” a noun and not a verb.

How to keep a tetration for “penis” or “vagina” clinical, not porny. How to keep the user from being misinterpreted or worse, misadvertised to.

Also we were hacked. Malevolent techs were cur. We went chasing down their viruses, their worming. Crackbabies, the first people who had ever seemed immature to us, broke into our systems and we caught them. We set traps and caught them and spanked them hired. Tetrateer #36 Mark Garnisht seemed fetal, zygotic, immaterial.

We debugged but they were as like exterminators. They smoked out cocoons. Squashed roaches and ants one line at a time. But because they were hackers we had to ensure that in fumigating they were selective with their poisons.

That was our life. Work was. Fail reports, patch recommends, distro to uside or tetside accordingly. This might explain our response or nonresponse to The Lesstel. An external off the record subsection of Tetration. We were crunching, we had deadlines to die for, we were busy, the truth was busy. 04/01/98, which we missed. 06/08/98, which we missed. And so if in the midst of this frantic T minus countdown just to make launch by 07/01, by 08/01, Kor approached us to mention that he was going to czar a special discretionary security unit, what were we supposed to reply. We are not asking a question.

Kor took us into his confidence. He said the cyberattacks were slowing us down. We were not equipped to keep up both with them and our algys simultaneously. Sitting by ourselves had sapped our force posture. Construction crews were ubiquitous, employees were being hired without adequate background checks and assigned duties without adequate monitoring, external threats would become internal, inevitably. The best action course would be to diversify our vigilance, at least until the Tetplex was finished with enough capacity and safeguards in place to reinstall this unit. The VCs had already granted approvals, operating under the principle that all intel we uncovered on new viruses and worms along with all patches we developed would belong to Carbon, which would split any revenue generated, 60/40 in their favor. No worries, Kor said, this would not require any Tet or Adverks teams to be reassigned, he would be staffing this himself. Then, and this was sneaky pirate of him but we did not register it then, he asked if we had any names in our Rolodex for him to vet. We did not answer. We did not even break screen. It shames us still that we just shook our head and smirked, “Rolodex.”

The Byx B&B Inn was summarily converted into the Lesstel, a motel, a notel, no telling. Its addy and moribund phone have since been seared into our memory, synaptic burns between axon and neuron. 816 West Ahwanee Ave, Sunnyvale, (408) 734-4607. Just off the 101. It was a bleak strip of grimy pink stucco over cinderblock all vacancy rooms that had gone out of business with telegraphy, but now it would house a copy of our systems, along with a terminal or two. We admit that we gave it no thought, we had already given all our thought away.

It was owned by a bank, we cannot recall which, and Kor ensured it was purchased not by Tetration or even Carbon but by a shell, Accommodations Made, Inc. The bank had repossessed it from its owner, Ian Byxby, who, immaterial.

We are not sure who did the setup for Kor, because, again, we were not present. They were not staff, that is certain. They were tenants at full occupancy. We do not know how they were paid, or what, by whom. We do not know whether room and board were included. We imagine a vestibular ice machine on the fritz, a drained pool the color of chlorine to fall into.

We had octalfortied it clean from our drives by the time it was recalled to us. But we will return to this, we promise.

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[After that invitation phase, what were your expectations for admitting all users? What was your experience after the site had gone live?]

Understand that Tetration as like every other searchengine, basically, was predicated on the assumption that establishing a presence online was analogous to the first word or first step of a baby. Infants, toddlers, do not want to just lie around unvisited in their earliest sites, they want to grow and move and communicate, they want to connect with and be connected to others. Apparently, however, this was not always the case, and people who had put up sites would routinely request that we delist them. It was not our meniality to answer such requests, but they were answered, by others, and for each instance of Kor mentioning a user registering an inappropriate content or intellectual property infringement objection, we are certain there were hundreds or thousands or hundreds of thousands of petitions for us to remove from results pics or vids of users with their exes, not even compromising pics or vids, just distressing, or distressing exspouse blogposts. The legit objections went to Legal. The rest just got form mail. You will excuse us. Please. We presumed that everyone wanted to be public. But not just that, we presumed everyone also wanted to be popular.

This principle was fundamental, due to the algy. Which we had made to order, and only to order, not to resolve any dramatizing ambivalence about the public self.

[You’re sure it was the math that convinced you? It wasn’t that you had your own taste for fame?]

Psychoanalysis again, überfaulty. Fame is just measurement, proportion, a weight, a number. But then everything is a number. There is no way to separate sums from our experience, and if there is a way then even that separation itself can be summed. You. We are sure you have difficulty doing double digit multiplication or converting the quotient of simple division into a fraction or percentage. Regardless, you still exist in this system. You contribute to many fractions and many percentages. Unwillingly perhaps, but then you become counted among the unwilling. Your appetites, attractions, desires.

Anyway, you write, and what you write cannot be judged by any individual. The criteria become quantifiable only in the mass. Genre or medium criteria. Social, ethnic standards. All in perpetual flux. Which, with time, delineate metric. But now take out of the equation all the history of books, take out of the equation all of history. Without precedent there is no metric, no expectation. Now all you can rely on is what is marketed to you, retailed to your senses, and, also, on the instincts inside. The animal. Tell us, then, what will be unleashed? Imbue the users with the anonymity of animals, what will become popular?

[The same lowbrow lowest common denominator junk of offline TV and film, but on a screen that folds? Unreadable ebooks instead of unreadable books?]

404. Abort. Retry. Fail.

[Brands? Whatever’s advertised?]

AOL, Yahoo, Disney. CNN too. No doubt they were popular sites. Still are. Among the most visited. But still never among the most uniquely visited. Users just type the urls into a browser, or click a bookmark. No searching, no finding, no cur.

We mean something else, something novel, neolatrous. The popularity that cannot be purchased, only earned, or bestowed. The fantasies in aggregate, the figments in common. Not heuristic or empirical for all users always, but rational. Statistics. The number of links, not outgoing, but incoming. The maximal repetition rate of a minimal set of terms. That is how rank is determined. If two parents love each other, and get others to love what they make, then nine seconds, nine minutes or hours later, another meme is born.