At the end of that season and the beginning of the next campaign – Jeff had scored 34 goals for me – I had had my first blazing row with the chairman. Jeff found out that on the property in Clophill there were no fewer than 35 mortgages that had never been paid. He didn’t get the deeds because they were never Cheeseman’s to give. There had been this second mortgage and that second mortgage. How the hell Keith managed it, I don’t know.
Jeff told me this and I said that if that were the case then he could go. Graham Carr, the Weymouth manager, had wanted to buy him and offered £15,000, but I said that if Cheeseman had done him out of any money, then as far as I was concerned he could go for nothing and get himself looked after in terms of a signing-on fee and any other inducements.
The mortgages totalled £200,000 on a house Jeff thought he had bought for £14,000. I let Jeff and his wife Larraine go to Weymouth for talks with the intention of trying to sort out the mortgage situation. But when I mentioned it to Cheeseman he just huffed and puffed and bluffed and blamed it on anybody and everybody else. He told Jeff everything would be all right but the player himself was far from convinced and I sold Jeff to Weymouth so that he could get back at least some of the money that he had forked out. Nowhere near the full amount, but some of it at least.
He went reluctantly because he was happy playing for Dunstable and was a great hero with the fans. No doubt prompted by Jeff’s displeasure at the house situation Cheeseman came to see me one day.
‘This Astle … he ain’t doing this, he ain’t doing that, he ain’t doing f**k all,’ he blasted.
But I stopped him in his tracks.
‘Keith, I’ve sold him.’
‘You’ve what?’ he screamed.
We were on the pitch and he’s a bloody big geezer and we were face-to-face snarling. I’ve never seen a man so consumed with anger. Knowing what I know now, I was bloody lucky to get away with what I said to him next.
‘You don’t f***ing treat my players like that. You’d better treat my players right because if you f**k them up like that, mate, I’m no longer with you. My loyalty is to my players. I’ve sold him, he’s gone and there’s f**k all you can do about it.’
I was sure he would sack me after this tirade, but he didn’t. Yet Jeff had gone, which was heartbreaking. This episode had brought on further inclinations that things were not quite right at the club. Yet Keith was never around. He was always in Australia, America, Tenerife, London, the West Midlands. So rarely in his office in Luton and even more infrequently at the club.
From another perspective, it was great. He would ring every now and then but, by and large, he didn’t bother me. As long as the club was ticking over he remained in the background. He just paid the bills and if I saw him and needed money he would leave me readies, otherwise he would leave a sheaf of cheques, sign the lot and leave it to me to pay what had to be paid. This, at least, was on the playing side. All the other bills went to Betty and Harold in the general office and I never saw them.
It was a deeply worrying time and what I was considering more and more to be the inevitable happened one day when the police arrived on the scene.
I was full time on my own at Dunstable, even running the lotteries. Jeff used to help me sell the tickets and he became a great PR man for the club, but I faced the police alone as one officer began to ask questions like ‘Have you got a second mortgage on your property?’ and ‘Have you ever dealt with this finance company?’
As their line of questioning unfolded I began to put two and two together.
I remembered the last Christmas party. Cheeseman had the generosity to invite not only the players, but their wives, girlfriends, parents, family, Uncle Tom Cobley and all. I could not fathom this, nor his wanting all their names and addresses. It was almost on the scale of the party he threw at Caesar’s Palace, Luton – for the entire Southern League!
All the players had loans. All their parents had loans. The names and addresses were not to be invited to a party, they were to be the subjects of loans. It was a genius idea. Brilliant. A great scam, and it would have worked. Keith had all the money coming in, but he was greedy, always wanting to go off at tangents and bring in this, that and the other. He wanted to go out and buy a nightclub with George Best, for instance. All hell broke loose and he was arrested. I couldn’t find him. Nobody could find him. We didn’t know what was going on, but then everything came out of the woodwork. Every five minutes it seemed there was a knock at the club door.
‘You owe me ten grand.’
‘You owe me fifteen grand …’
‘I did that building work and I haven’t been paid.’
‘I did the floodlight work. You haven’t paid me.’
‘You owe Caesar’s Palace for that big party.’
All of a sudden, a club going along nicely, top of the Southern League, are in deep trouble. Our man, whom we can’t find, owns the club lock, stock and barrel. The only thing I can do is to sell players. I had to sell Lou Adams, George Cleary, Terry Mortimer; Astle had already gone. I had to sell anybody I could. The lads didn’t have any wages and we didn’t have a penny in the bank. Cheeseman always paid us in readies. So in my second year as a manager I had gone from top of the tree to an absolute nightmare. I started with a crowd of 34 people – we used to announce the crowd changes to the team – but with Cheeseman’s arrival in the summer and putting up the money to buy players and us getting promotion, the average gate went up to 1,000. Now we were facing disaster. The taxman was after us, the VAT man was after us, everybody was after us …
All the players and I had to give statements to the police. Cheeseman said to me once: ‘Barry, this was a good thing gone wrong. We were just unlucky. I’ll get out of it, no problem. The finance manager did nothing wrong, he couldn’t get out of it. I blackmailed him. I had him by the bollocks.’
When he got arrested he changed his story. He said that he knew nothing about it. It was the finance manager’s idea and it was down to him. The police came to see me and told me that and I said I had to go with the finance manager because I was once in a room with Cheeseman and he admitted he had done it all. I told them that he wasn’t turning it round like that and I would go to court and say that.
I was in court and Keith came in. It was the first time I had seen him for six months and he threw his arms around me.
‘Hello Basil,’ he greeted me affectionately. ‘How are you doing?’
I told him I was there to give evidence against him.
‘You’ve got to do what you’ve got to do in this world, ain’t you boy!’
He was unbelievable. Never ever down, the geezer.
The police, when interviewing me, had said: ‘Well, you took these loans out and unless you confess you’re in big trouble.’ I said: ‘I can’t confess. I don’t know what you’re talking about.’
And I really didn’t, but because everybody thought Keith and I were so close, it appeared to them that I was in on the whole scam. Socially we saw each other now and then at big functions and that’s all. There was never a one-to-one. We were not close – I hardly ever saw him. He was always running down the stairs to jump in his car to go to the airport.
‘You, you bastard,’ he’d say. ‘I didn’t want to see you.’
‘Keith, I’ve got no money,’ I would plead.
With that he’d open his briefcase and pull out a wad of notes.
‘That will do you for now. Stop pestering me.’
He was a dream chairman at first. Then he went inside and you can imagine what happened then. Because I was having to sell all my players before the transfer deadline, we tumbled from top of the league to eventually finish fifth. We would have won it if we had all been able to keep together, but a different issue altogether had emerged. It was no longer about winning. It was about surviving.
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