David Espindola - The Exponential Era

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Praise for
The Exponential Era "
turns strategic planning from a stagnant limited application exercise to an active thoughtful process that can yield benefits for all companies and executives. Every company leader can find a gem in the Exponential Era to apply to their business big or small."
, Chairman of the Board, NASDAQ and Retired Chairman and Chief Executive Officer, Applied Materials
"I count this among the very best business books I have read. The authors have managed to synthesize a vast array of thinking and methodologies and deployed them in a practical and easily understood planning process (SPX) that addresses today's exponential pace of change."
, former Executive Vice President, Enterprise Services, 3M Company and Chairman, Ativa Medical Corporation
"
is an essential read for our times."
, Owner of Punch Pizza and Co-founder of Caribou Coffee
"
does a great job of not only describing exponential technologies, but how they likely converge to transform our world."
, Managing Partner, Futurist, TATA Consultancy Services
"
is a must-read for business leaders, entrepreneurs, and virtually anyone navigating our highly complex and rapidly changing world."
, President and CEO, Business Executives for National Security (BENS)

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With 30 years of corporate experience behind me and about five years now in the role of leading a Management of Technology program at a university, I see a broad‐based need for this series that extends across industry, academia, government, and nongovernmental organizations. We expect to produce titles that are relevant for researchers, practitioners, educators, and others.

I am honored to be leading this important and timely publication venture.

Tariq Samad

Senior Fellow and Honeywell/W.R. Sweatt Chair in Technology Management

Director of Graduate Studies, M.S. Management of Technology

Technological Leadership Institute | University of Minnesota

samad@ieee.org

IEEE Press Series on Technology Management, Innovation, and Leadership

IEEE Press445 Hoes Lane Piscataway, NJ 08854

IEEE Press Editorial BoardEkram Hossain, Editor in Chief

Jón Atli Benediktsson David Alan Grier Elya B. Joffe
Xiaoou Li Peter Lian Andreas Molisch
Saeid Nahavandi Jeffrey Reed Diomidis Spinellis
Sarah Spurgeon Ahmet Murat Tekalp

THE EXPONENTIAL ERA

STRATEGIES TO STAY AHEAD OF THE CURVE IN AN ERA OF CHAOTIC CHANGES AND DISRUPTIVE FORCES

David Espindola

Michael W. Wright

This edition first published 2021 2021 The - фото 1 This edition first published 2021 2021 The Institute of Electrical and - фото 2 This edition first published 2021 2021 The Institute of Electrical and - фото 3

This edition first published 2021

© 2021 The Institute of Electrical and Electronics Engineers, Inc.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

The right of David Espindola and Michael W. Wright to be identified as the authors of this work has been asserted in accordance with law.

Registered Office John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA

Editorial Office 111 River Street, Hoboken, NJ 07030, USA

For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com.

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Limit of Liability/Disclaimer of Warranty In view of ongoing research, equipment modifications, changes in governmental regulations, and the constant flow of information relating to the use of experimental reagents, equipment, and devices, the reader is urged to review and evaluate the information provided in the package insert or instructions for each chemical, piece of equipment, reagent, or device for, among other things, any changes in the instructions or indication of usage and for added warnings and precautions. While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Library of Congress Cataloging‐in‐Publication Data: Names: Espindola, David, author. | Wright, Michael W., author. Title: The exponential era: strategies to stay ahead of the curve in an era of chaotic changes and disruptive forces / David Espindola, Michael W. Wright. Description: Hoboken, New Jersey : Wiley‐IEEE Press, [2021] | Includes index. Identifiers: LCCN 2020044905 (print) | LCCN 2020044906 (ebook) | ISBN 9781119746515 (paperback) | ISBN 9781119746522 (adobe pdf) | ISBN 9781119746539 (epub) Subjects: LCSH: Business. | Business enterprises–Technological innovations. Classification: LCC HF5351 .E76 2021 (print) | LCC HF5351 (ebook) | DDC 338/.064–dc23 LC record available at https://lccn.loc.gov/2020044905LC ebook record available at https://lccn.loc.gov/2020044906

Cover Design: Wiley

Cover Image: © ChrisHepburn/Getty Images

First and foremost, the glory belongs to the Lord.Second, I dedicate the book to the people that I love:Dawn, Kayla, Andre, Nair, Lidia, Juliana and Clarice. –David

To all of my daughters who are, and will be,leaders in our global quest to improve our only home, earth.And to my son for being a net contributor to a better future in business and life. –Michael

ABOUT THE AUTHORS

David Espindolais a Partner of Intercepting Horizons, a strategic advisory services firm. He also serves on the advisory board of the Technological Leadership Institute at the University of Minnesota.

As a former CIO, he has developed and implemented global technology strategies to drive business growth and has been part of the leadership team that delivered a business transformation program resulting in 5× revenue growth to more than $4 billion. Previously, as a consulting leader, he managed large and complex engagements at strategic accounts and sold several million dollars in software and services.

Before that, Espindola held leadership roles at two fast‐growing tech startups in Silicon Valley. One spun off into a successful business still operating today. The other grew 5× during his tenure, reaching over $400 million in revenues, resulting in a successful IPO.

Espindola was awarded an MBA from the American University and a BS in Engineering Management from the University of North Dakota. He is also a graduate of Stanford University’s Executive Education program.

Michael W. Wrightis a Partner of Intercepting Horizons and the author of the acclaimed New Business Normal . He is an active board member, a Sr. Fellow at the University of Minnesota (UMN), Chairman Emeritus of the Advisory Board for the UMN Technological Leadership Institute, and formerly an adjunct professor at Carlson School of Management where he taught strategic leadership.

In his extensive career, he has served as CEO, COO, and CMO, board member, author, business professor, futurist, speaker, and proven entrepreneur. He has delivered more than three decades of global P&L leadership for diverse public and privately held early stage to mature technology enterprises at scale. Throughout his career he has focused on leading‐edge semiconductor equipment and materials, fluid flow and filtration, instrumentation, software, cost modeling, and simulation product portfolios.

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