Sam Cawthorn - People Follow People

1 COVER

2 TITLE PAGE PEOPLE FOLLOW PEOPLE THE TWELVE CHARACTERISTICS OF AN INFLUENTIAL LEADER SAM CAWTHORN

3 COPYRIGHT First published in 2021 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne © John Wiley & Sons Australia, Ltd 2021 The moral rights of the author have been asserted ISBN: 978-0-730-38855-5 All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above. Cover design by Wiley Disclaimer The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

4 DEDICATION To my wife Kate, who has been my foundation and my rock. To my three children, who help me each day to be a better father. To our Global Teams, who are championing messages of thousands of Speakers all around the world.

5 ABOUT THE AUTHOR ABOUT THE AUTHOR Since 2006, Sam Cawthorn has been sharing his personal story around the world. He has reached over 100 million people at live events, through his books and resources, and via social media. Sam is a thought leader on peak performance and turnarounds, and a highly acclaimed professional speaking coach. He is the founder and CEO of Speakers Institute, an organisation dedicated to creating influencers with a powerful voice in the marketplace. Today, Speakers Institute is a global company that boasts a team of more than 60 people and oversees more than 400 volunteers each year. Early in his career Sam had carved out a niche as a youth futurist working for the Australian government. In October 2006, Sam's life changed forever when he was involved in a major car accident. Initially pronounced dead, he was eventually resuscitated, but his right arm had to be amputated and he was left with a permanent disability in his right leg. During his recovery Sam chose not to return to his old job. Instead, he learned how to share his own story of ‘bouncing forward’ from his near-fatal injuries. Sam has written seven previous books. Bounce Forward (2013) became an international bestseller. He has trained more than 5000 speakers around the world and has spoken in over 40 countries on some of the world's biggest stages.

6 ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS I would like to acknowledge my writer, Bernadette Foley, who has been brilliant in extracting all of my wild, crazy ideas and distilling these into easily catchable messages. I would also like to acknowledge my wife Kate, my three children and my Global Team who have been there every step of the way, helping our clients make a difference.

7 INTRODUCTION What or who have we been following? Twelve seats at the table It's your choice As a leader, you should inform and be informed Leading to the future

8 MY LEADERSHIP JOURNEY My first role models My first leadership roles The turning point Learning to lead through life Leading through growth Checking in with your mentors Look to others when you need them

9 CHAPTER ONE: CHARACTER before charisma Charisma Character Charisma is what we see, character is internal Can character and charisma be learned?

10 CHAPTER TWO: INTEGRITY before brand The quality of your followers A strong personal brand with integrity — you

11 CHAPTER THREE: VISION before mission Create your own personal and professional vision Communicate your vision Reach for the stars Your mission's there for you every day Stay true to your mission and then your vision Next in line is the business plan

12 CHAPTER FOUR: CONSCIOUS before decision The five-stage process Decision makers Your mindset Building your confidence to make the big decisions

13 CHAPTER FIVE: COMPLETENESS before purpose Gratitude Finding your sense of completeness Work with a mentor Completeness as a leader Completeness is appealing Now focus on your purpose

14 CHAPTER SIX: TRUST before influence Trust One of the concerns of the decade Vulnerability is a sign of truthfulness

15 CHAPTER SEVEN: VALUES before action Sharing your values Values and actions speak to us Courage Your support team Values and actions align Your value proposition

16 CHAPTER EIGHT: LOYALTY before opportunity Loyalty Staying loyal in the hard times Leadership and loyalty Loyalty to yourself Loyalty to your expertise The 4 C's

17 CHAPTER NINE: SIGNIFICANCE before success What is significance? Significance and leadership We follow leaders who put significance before success

18 CHAPTER TEN: SMALL before big Attend to the small things and your influence will grow big From a small staff a big team will grow Who wants to be a millionaire? Start small but set standards that will support you as you grow

19 CHAPTER ELEVEN: WHY before how Little children know to ask why Commander's Intent Keep the why relevant as your business grows

20 CHAPTER TWELVE: STORY before data Types of stories Using stories to grow your business and bring people into your circle Control your own story Stories aren't all about the hard sell Balance your emotional content Five keys to storytelling

21 BOUNCE FORWARD

22 INDEX

23 END USER LICENSE AGREEMENT

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