Sam Cawthorn - People Follow People

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People Follow People: краткое содержание, описание и аннотация

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If you want to be a leader, it needs to come from the heart At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in 
, what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity. 
These days, no one is that impressed by how many “likes” or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it’s so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you’re not working hard on you and understanding what you value deep down, you’ll never win the loyalty and respect it takes to have others follow your path. 
Win the hearts and minds of consumers, clients and employees Become a trusted influencer who people relate to and truly respect Implement your clarified values and mission with significance, integrity, and success Reexamine your own values and priorities in order to become a leader with longevity This inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers—and to lead more meaningful lives ourselves in the process.

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I had to wake up to myself and say, ‘Wait a second, I need people who are going to be there for me, to tell me the things I may not want to hear, but that I need to hear.’ When I came to this recognition, I started to draw on my humility in order to become the person I knew I should be.

Finding that humility was not easy. I was a successful performer by that time, speaking to huge audiences around the world. I'd be a fool to imagine that I would remain unaffected by the ego and arrogance that so often follows success, unless I was aware of them and did something about them.

Never forget: confidence is a great asset, but arrogance can pull you down.

Yet there I was. Stepping off the stage after my speaking engagements, I would find people lining up to tell me how good I was, to get a photo with me, to ask for my autograph, to tell me that I'd changed their life, that I'd inspired them. Hearing that day in, day out, month in, month out, year in, year out — of course it affected me.

This is an issue for many people in positions of influence and leadership. You can be put on a pedestal. On social media people tell you ‘you're amazing, awesome, inspiring’. Blah, blah, blah. Then you get one comment that says, ‘You're ugly.’

That one comment breaks through, leaving you feeling stressed or anxious, and if such comments gain momentum you may find yourself descending into depression. All because one hurtful comment from one negative troll sets off a string of others.

As leaders and influencers, we need to build strong foundations for ourselves, for our business and for our colleagues. There will always be nay-sayers out there, but we have strategies to help us bounce forward from them. After all, if you can't draw the attention of the haters, you're clearly not making a big enough impact in the world.

Building these foundations has certainly helped me. Having people in my corner to tell me the things I need to hear, and not just the things that I want to hear, has kept me grounded.

If you want to grow as a leader, don't try to do it on your own. Reach out to mentors, study the good example of others.

If you have a bad experience, use the benefit of hindsight to make sure you do things differently next time. Trust and loyalty are a solid filter I use as I bring people into my sphere. These are two of the attributes I look for in the people around me, and I make a commitment to return them in kind.

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