Robert J. Moffat - Planning and Executing Credible Experiments

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Covers experiment planning, execution, analysis, and reporting This single-source resource guides readers in planning and conducting credible experiments for engineering, science, industrial processes, agriculture, and business. The text takes experimenters all the way through conducting a high-impact experiment, from initial conception, through execution of the experiment, to a defensible final report. It prepares the reader to anticipate the choices faced during each stage. 
Filled with real-world examples from engineering science and industry,
offers chapters that challenge experimenters at each stage of planning and execution and emphasizes uncertainty analysis as a design tool in addition to its role for reporting results. Tested over decades at Stanford University and internationally, the text employs two powerful, free, open-source software tools: GOSSET to optimize experiment design, and R for statistical computing and graphics. A website accompanies the text, providing additional resources and software downloads.
A comprehensive guide to experiment planning, execution, and analysis Leads from initial conception, through the experiment’s launch, to final report Prepares the reader to anticipate the choices faced throughout an experiment Hones the motivating question Employs principles and techniques from Design of Experiments (DoE) Selects experiment designs to obtain the most information from fewer experimental runs Offers chapters that propose questions that an experimenter will need to ask and answer during each stage of planning and execution Demonstrates how uncertainty analysis guides and strengthens each stage Includes examples from real-life industrial experiments Accompanied by a website hosting open-source software
is an excellent resource for graduates and senior undergraduates—as well as professionals—across a wide variety of engineering disciplines.

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This view of an experiment is illustrated in Figure 1.1, which also shows some of the necessary features of the system design.

Perhaps the most important feature of this view of experimental work is the important role given to uncertainty analysis. There are uncertainties in every measurement and, therefore, in every parameter calculated using experimental data. When the results of an experiment scatter (i.e. are different on repeated trials), the question always arises, “Is this scatter due to the uncertainties in the input data or is something changing in the experiment?”

Uncertainty analysis provides the proven credible way to answer that question. By quantifying and reporting the uncertainty of each value, we allow our client confidence and credence in our results. Figure 1.1shows the uncertainty analysis as a key part of the data reduction program, although it is too often neglected. Using either Root‐Sum‐Squared estimation or Monte Carlo simulation, the uncertainty in experimental results can be calculated with little additional effort on the part of the experimenter.

Figure 11 The experiment viewed as an instrument Adjust the instrument by - фото 10

Figure 1.1 The experiment viewed as an instrument. Adjust the instrument by analyzing Uncertainty in each Bubble.

1.6 In Defense of Being a Generalist

The last point we wish to make before sending you off into this body of work has to do with the level of expertise one needs to run good experiments.

We think it is more important for an experimentalist to have a working knowledge of many areas than to be a specialist in any one. The lab is a real place; Mother Nature never forgets to apply her own laws. If you are unaware of the Coanda effect, you will wonder why the water runs under the counter instead of falling off the edge. If you haven't heard of Joule–Thomson cooling, you will have a tough time figuring out why you get frost on the valve of a CO 2system.

Accordingly, if you aren't aware of the limitations of statistics, then using a statistical software package may lead you to indefensible conclusions.

It is not necessary to be the world's top authority on any of the mechanisms you encounter in the lab. You simply have to know enough to spot anomalies, to recognize that something unexpected or interesting is happening, and to know where to go for detailed help.

As an experimentalist, always beware of assumptions and presuppositions. See Figure 1.2and “The Bundt Cake Story” ( Panel 1.1). Step forward and predict. Then be ready and humble to course correct.

The lab is a great place for an observant generalist. The things that happen in the lab are real and reflect real phenomena. When something unexpected happens in the lab, if you are alert, you may learn something! As Pasteur said, “Chance favors only the prepared mind” (Pasteur 1854).

Let’s now launch toward planning and executing credible experiments.

Figure 12 The Bundt cake as delivered A high heattransfer coefficient lifts - фото 11

Figure 1.2 The Bundt cake as delivered. A high heat‐transfer coefficient lifts the fluid batter like a hot air balloon. But which stagnation point is up, and which is down?

Panel 1.1The Bundt Cake Story

One night, years ago, my wife baked a Bundt cake (chocolate and vanilla batter layered in a toroidal pan). When she presented me with a slice of that cake for dessert, I was impressed. But, also, I noticed something interesting about the pattern the batter had made as it cooked.

I recognized that the flow pattern, as drawn in figure 1.2, was related to the heat‐transfer coefficient distribution around the baking pan.

I tried to impress my wife with my knowledge of heat transfer by explaining to her what I thought I saw. “Look,” I said, “see how the batter rose up in the center, and came down on the sides. That means that the batter got hot in the center sooner than it did on the edges. That means that the heat‐transfer coefficient is highest at the bottom center stagnation point for a cylinder in free convection with a negative Grashof number.”

My wife was silent for a minute, then gently corrected me “I baked the cake upside down.”

Of course, as soon as I learned that, I was able to say with confidence that “The heat‐transfer coefficient is lowest at the bottom center stagnation point and high on the sides, for a cylinder in free convection with a negative Grashof number.”

The Moral of This Story?

It is critically important that you can trust your data before you try to interpret it. Beware! Once we accept our results as valid, how can we avoid constructing or searching for an explanation? Does not the scientific method and our human nature spur us to do so?

References

1 Carey, B. (2011). Fraud case seen as a red flag for psychology research. http://www.nytimes.com/2011/11/03/health/research/noted‐dutch‐psychologist‐stapel‐accused‐of‐research‐fraud.html.

2 Ioannidis, J.P.A. (13 July 2005). Contradicted and initially stronger effects in highly cited clinical research. JAMA 294 (2): 218–228. https://doi.org/10.1001/jama.294.2.218. PMID 16014596.

3 Pasteur L. (Dec. 7, 1854). “Dans les champs de l'observation le hasard ne favorise que les esprits préparés,” translated as “In the fields of observation chance favours only the prepared mind.” Lecture, University of Lille. http://en.wikiquote.org/wiki/Louis_Pasteur.

Homework

1 1.1 Following the guide in Appendix D, Section D.1, download and install the statistical language R, which is open source and free. Please consider this software tool essential.

2 Following the guide in Appendix D, Section D.2, download and install LibreOffice, open source and free.1.2 LibreOffice is compatible with msOffice documents. LibreOffice can even read and write antiquated *.doc and *.xls files of obsolete versions of msOffice better than ms does. The interface is more accessible and less bloated than msOffice. Consider this optional, but highly recommended and free.

3 1.3 Following the guide in Appendix D, Section D.4, consider R‐Studio. Please consider this software tool optional.

Notes

1 1Variations of the quote are attributed to Albert Einstein and to William Ian Beardmore Beveridge. In The Art of Scientific Investigation (1950), p. 65, “A theory is something nobody believes, except the person who made it. An experiment is something everybody believes, except the person who made it.” http://en.wikiquote.org/wiki/William_Ian_Beardmore_Beveridge.

2 2https://quoteinvestigator.com/2014/03/29/sharp‐axe asserts no evidence of Lincoln writing this. Having grown up on a small farm with one chore of clearing hundreds of pines out of our pasture, I (RH) can attest to its advice. Would rail‐splitter Lincoln not agree?

2 The Nature of Experimental Work

It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong. 1

Richard Feynman

Science, medicine, and engineering depend heavily on experiments. Business does too, where product design and marketing experiments must account for the added complexity of human nature and taste. In every case in any field, an experiment must be credible or it wastes time and resources.

Engineering problems are solved using three tools: insight, analysis, and experiment. Usually all three are brought to bear on any given problem; each complementing the others. A sudden insight or inspiration may be enough to suggest what must be done next, a new analysis or a new experiment, but to actually get an answer takes work.

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