Health Communication Theory

1 Cover

2 Title Page

3 Copyright Page

4 Dedication Page

5 Contributors

6 PART I: Perspectives on the Field of Health Communication 1 The Basics of Health Communication Theory What is Health Communication? What are Health and Health Care Delivery? What is Theory? What is Health Communication Theory? Why Do We Need Health Communication Theory? Traditions of Health Communication Theory Generative Tensions in Health Communication Preview of the Book Ethics Conclusion References 2 Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts Involvement Health Literacy Locus of Control Reactance proneness Self‐monitoring Sensation Seeking Conclusion References 3 When Theory and Method Intertwine Philosophical Foundations Grounded Theory Narrative Theorizing Autoethnography Rhetoric of Health and Medicine Conclusion Acknowledgment References

7 PART II: Perspectives on Dyads and Groups 4 Interpersonal Health Communication Theories Communication Accommodation Theory and Health Communication Privacy Management Theory Theory of Negotiated Morality Some Comparisons and Contrasts References 5 Families Interacting in the Healthcare Context Double ABCX Model of Family Stress and Coping Olson’s Circumplex Model of Marital and Family Systems Inconsistent Nurturing as Control Affection Exchange Theory Summary References 6 Theoretical Frameworks of Provider–Patient Interaction Proto‐Theory in Studies of Provider–Patient Communication The Ideal of Patient‐Centered Communication The Heritage of Antiquity Relational Models Social and Public Conduct Conclusion References

8 PART III: Perspectives on Influence Processes 7 Information‐Processing and Cognitive Theories Information Processing Beliefs and Health Behaviors Health Risk Information Seeking Conclusion References 8 Theories of Affective Impact General Psychological Discomfort Fear‐Based Theories of Influence Action Tendency Emotions General Theories of Emotional Influence Conclusion References 9 Theories of Behavior Social Cognitive Theory Reasoned Action Theory Transtheoretical Model of Behavior Change Conclusions References 10 Theories of Message Effects Agenda Setting Cultivation Theory Narrative Engagement Framework Framing Theory Inoculation Theory Uses and Gratifications Theory Media Complementarity Theory Conclusion References

9 PART IV: Perspectives on Organizations and Society 11 Social Psychological Influences on Health Communication Diffusion of Innovation Social Judgment Theory Self‐Determination Theory Social Comparison Theory Conclusion References 12 Theories of Public Relations The Situational Theory of Publics The Situational Theory of Problem‐Solving Conclusion References 13 Theories of Uncertainty Harm Reduction Uncertainty Management Theory The Theory of Motivated Information Management Problematic Integration Theory Conclusion References 14 Cultural Theories of Health Communication Interdisciplinary Foundations Culture as Variable: Correlational Studies of Culture in Health Communication Culture as Context: Ecological, Language, and Performance Perspectives in Health Communication Culture as Critique: Political, Structural, and Ideological Considerations in Health Communication Conclusion References 15 Effects of Digital Media Technology on Health Communication Cue route Action Route Conclusion References

10 PART V: Perspectives on the Future 16 Directions in Health Communication Theory The Need for Multilevel, Systems‐Oriented Thinking about Health The Need for Longitudinal Theorizing The Need to Consider Translation,Implementation, and Dissemination The Need for Integration with Regulatory Science The Need to Theorize about Misinformation Summary References

11 Index

12 End User License Agreement

1 Chapter 9Table 9.1 Summary of social cognitive theory, reasoned action theory, and the...Table 9.2 Operational definitions of stages of change.

1 Chapter 6Figure 6.1 Communication pathways to improved health outcomes

2 Chapter 9Figure 9.1 The theory of reasoned action.Figure 9.2 The theory of planned behavior.Figure 9.3 The integrative model of behavioral prediction.Figure 9.4 The reasoned action model.

3 Chapter 11Figure 11.1 Ordered alternatives questionnaire about students’ perceptions o...

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2 Table of Contents

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