Tony Jeton Selimi - The Unfakeable Code®

Use the principles you’ll be learning about intelligently; they have been proven to help you create the certainty, freedom, and fulfilment that your heart and soul is seeking. It is up to you to apply them daily to upgrade your thinking, develop conscious engineering techniques, and create best practices that will help you to enhance your mental and emotional faculties.

At times, you may need to adopt reverse engineering, an opposite process of consciously engineering your mind’s programming so that you can refine your mind’s code as your life’s wants and needs evolve. If you let it, each page content will also teach you how to be your own mind’s hacker. And, who you become as a result of hacking your mind is a choice only you can make.

It’s an undeniable scientific fact that your brain is programmable. Therefore, whatever program your mind may be running in any given moment; it contains relevant and outdated codes that developed through direct experiences and centuries of evolution. So your mind’s information, computing power and the memories you have grown to date, started in your mother’s womb.

Some psychologists who have had a significant influence on elevating my thinking include Professor Robert B. Cialdini, whose 1984 book ‘Influence: The Psychology of Persuasion’ helped me to understand how persuasion can help me transform my life. Dale Carnegie’s book ‘How to Win Friends and Influence People’ also assisted me in getting out of my mental rut making my experiences more rewarding and prosperous.

The British neuropsychologist Brenda Milner was regarded as the ‘founder of neuropsychology’ and the cognitive psychologist Gordon H. Bower was noted for his ‘research into memory and concept learning’. It was he who introduced the memory tool known to many life and business coaches as ‘chunking’; whereby objects are grouped together in an individual’s mind, to improve recall.

Above all, the words of wisdom and teachings of the following world renowned teachers and leaders: Oprah, Michelle and Barack Obama, Jack Canfield, Brian Tracey, Wayne Dyer, Barbara Brennan, Loise Hay, Tony Robbins, Deepak Chopra, Amit Goswami, Marianne Williamson, Rhonda Byrne, Warren Buffet, Robert Kiyosaki, Vishen Lakhiani, Daniel Priestly, Dr, Joe Dispenza, Steve Harrison, Nick Nanton, and Dr. John Demartini have had a profound impact in every critical area of my life. Each of them taught me something different about me, my blind spots, my capabilities, and they helped me to awaken my unfakeable sleeping giant.

I used and applied all I had learned to help my clients create the same freedom, growth, and transformation I am now very grateful to have. It is what inspired me to give birth to the #1 internationally bestselling book, ‘A Path to Wisdom’. The learning and lessons that came from consulting businesses from all market sectors and coaching clients from all professions became the building blocks of the twenty-five conscious engineering principles of the TJSeMethod: ALARM® that I use globally, to empower and transform people’s eight critical areas of life.

Publishing my first book, was a game-changer for me, my business, my clients, and for the millions of readers who read it. I spent half of that year travelling globally, to speak, consult and teach leaders and million-plus business owners about my five-day Vital Planning for Elevated Living Private Tuition Program, in exotic locations around the world. While spending a lot of time waiting for connecting flights, I noticed how lonely we humans have become.

Very few people would say hello, strike-up a random conversation, or even look at you. The majority of people were looking down at their phones or laptops. I noticed the same behaviour in hotels, the London underground, and in the restaurants, I would dine at. Daily, I would make sure I called my mother to check on her, as after my father passed away on 25 November 2006, she lived alone most of her time, due to the troubles she was forced to go through, to visit all of us who lived and worked in six different European countries.

The void she felt after Dad passed away, the loneliness I observed in the businesses I was asked to coach, and in the places I travelled to is what inspired me to write my next multi-award winning book, ‘#Loneliness – The Virus of The Modern Age’. In every page, I offered immunisation against the icy touch of loneliness, social isolation, and being so technologically connected, yet disconnected from what matters the most – our human contact, and our loving hearts.

In striving to provide more solutions to problems no human being can escape, I felt called to write a chapter in ‘Fit for Purpose Leadership #3’ book. Co-authored with other experts in the leadership field, the #1 Amazon bestselling book is making waves in the leadership arena. I wrote a chapter to bring about awareness about the toxic effect that burnout, pressure, and stress has on leaders’ and employee’s mental wellbeing.

The clearer I became about the many effects low-level thinking had on every crucial area of life, the more I wanted to write about the important role that authenticity plays in improving our businesses and our personal and professional lives. I used the ‘Stay home, Save the NHS, Save Lives’ government-imposed restrictions to tackle the global Coronavirus pandemic, and to write The Unfakeable Code® with a mission to share principles for leading with authenticity and living freely on your own terms.

While the deceptive strategies that your transient personas show to the world may look different in every chapter, the knowledge of the power that your unfakeable individual possesses remains constant.

Throughout history, every scholar, psychologist, scientist, philanthropist and philosopher developed knowledge, tools, and codes that allowed changes and corrections to be made to our mind’s programming.

Whatever the approach to developing and upgrading your psychology and mind’s codes may be, it needs to satisfy some fundamental rules. With my ‘healer, gig and human behaviour specialist’ hat on, that I embedded into every chapter of The Unfakeable Code®, the following five mind-upgrading, life-enhancing, and business-transforming principles are applicable:

1. To Unmask Yourself is to Know Thyself – Throughout your awakening life, you are taught to wear masks that conceal your authentic identity, masking the part of yourself that is unfakeable and limitless in its expression. To identify the self-deceptive persona’s mind bug that may be causing you a problem in a running a high-level thinking program requires you to debug your mind’s code. Mind debugging involves embracing traits you disown and taming the judge in you. Unmasking yourself is a vital task in the unfakeable code development process since disassociation and one-sidedness in your mind’s program can have significant consequences for you. Embracing your unfakeability is good for the overall health of your body, mind, heart and soul. In this chapter, you’ll come to understand how the transient masks you show to the world serve you until you are ready to face your unfakeable self, and show to the world all that you are and are not.

2. Stop Working to Survive, Wake-Up and Thrive – Your scarcity persona is causing you a problem in running a high-level thinking program. In this chapter, you’ll come to understand how it is your mind’s programming that stops you from having the job that you love, the business you can’t wait to wake up to in the morning or having that relationship where you feel loved and nurtured. What you input into your mind determines the output, what you think, and the meaning you create. To upgrade your systems for extraordinary living, you need trust, personal responsibility, and consistency in adopting healthy behaviours, habits and values that will get you to your desired destination. By changing your language, you can achieve a particular personal, professional or business outcome. Many of you stop thriving because you become people-pleasers. Implementing the five unique ways shared at the end of this chapter will help you identify what makes you take the required actions needed for you to thrive in every area of life.