Ajay Sohoni - The Digital Frontier

1 COVER

2 TITLE PAGE THE DIGITAL FRONTIER HOW CONSUMER COMPANIES CAN CREATE MASSIVE VALUE THROUGH DIGITAL TRANSFORMATION AJAY SOHONI

3 COPYRIGHT

4 DEDICATION

5 WHY I WROTE THIS BOOK AND WHY YOU SHOULD READ IT

6 ACKNOWLEDGMENTS

7 CHAPTER 1: SETTING THE CONTEXTLet There Be Value Creation The Technology That Powers It The Key Consumer Trends of The Next Decade Stepping Back Before Diving In Notes

8 CHAPTER 2: HOW COMPANIES REACH CONSUMERS Future of Out‐of‐Home Media Future of TV Advertising A New Kind of Personal Device A New Way of Building Ad Creatives Notes

9 CHAPTER 3: HOW COMPANIES ENGAGE WITH CONSUMERS Harnessing Your Consumer Base The Future of Loyalty Programs Providing Additional Value Through Digital Products Engaging Through the Intangibles Notes

10 CHAPTER 4: HOW CONSUMERS TRANSACT The Future of at Home e‐Commerce The Future of On‐the‐Go Commerce The Future of Browse Purchases The Future of Consultation Note

11 CHAPTER 5: HOW COMPANIES CREATE PRODUCTS AND BRANDS The Future of Consumer Research Future of Personalization Continued Relevance of Brands The Future Localized Franchise Notes

12 CHAPTER 6: HOW COMPANIES MANUFACTURE AND DISTRIBUTE PRODUCTS The Factory of the Future Future Logistics Digitization of the Route to Market The Circular Economy of the Future Notes

13 CHAPTER 7: HOW COMPANIES WORK TOGETHER The Future of Finance The Future of Employment The Future of Leadership The Future of Government Notes

14 CHAPTER 8: MAKING THE TRANSFORMATION HAPPEN Achtung! Sports analogy coming The 33 Framework – Nine Steps to Build and Execute a Digital Transformation EPIC 1 – IMAGINE Your Digital Future EPIC 2 – BUILD Your Transformation Unit EPIC 3 – OPERATE the Digital Transformation

15 EPILOGUE

16 INDEX

17 END USER LICENSE AGREEMENT

1 Chapter 1 FIGURE 1.1 What is digital transformation? FIGURE 1.2 Top ten technology and consumer trendsFIGURE 1.3 The six digital frontiers

2 Chapter 2FIGURE 2.1 The digital OOH marketplaceFIGURE 2.2 Value exchange for TV adsFIGURE 2.3 Cluster of personal devicesFIGURE 2.4 New creative value chain

3 Chapter 3FIGURE 3.1 First, second‐ and third‐party consumer dataFIGURE 3.2 Benefits of a loyalty consortiumFIGURE 3.3 Providing value along the consumer journeyFIGURE 3.4 The intangibles exchange

4 Chapter 4FIGURE 4.1 Disaggregation of e‐commerce servicesFIGURE 4.2 The neighborhood vending wallFIGURE 4.3 The future shopping calendar

5 Chapter 5FIGURE 5.1 From partial to complete insightFIGURE 5.2 Full personalization for consumersFIGURE 5.3 Changing reasons for brands to existFIGURE 5.4 Localization of propositions

6 Chapter 6FIGURE 6.1 Industry 4.0 in the factoryFIGURE 6.2 Unmanned supply chainFIGURE 6.3 Modernization of traditional tradeFIGURE 6.4 Progressive reduction of plastic waste

7 Chapter 7FIGURE 7.1 The changing role of the CFOFIGURE 7.2 Benefits of Agile in actionFIGURE 7.3 A new type of organization

8 Chapter 8FIGURE 8.1 The 3 3model of digital transformationFIGURE 8.2 Imagine your digital futureFIGURE 8.3 Build your transformation unitFIGURE 8.4 Operate your digital transformation

1 Cover Page

2 Table of Contents

3 Begin Reading

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AJAY SOHONI

This edition first published 2021 Copyright © 2021 by John Wiley & Sons, Ltd.

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