Winston Ma - The Digital War

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What new directions in China’s digital economy mean for us all China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, it’s also a vast and hyperactive innovation ecosystem for new technologies. And as China’s digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of tech—the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)—can unlock value for their businesses from non-traditional angles. 
In 
, Winston Ma—investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author—details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership. 
How China’s younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs Why Online/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy Anyone interested in what’s nex

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Table of Contents

1 Cover

2 Praise for The Digital War

3 Praise for China's Mobile Economy

4 Title Page

5 Copyright

6 Dedication

7 Foreword

8 Author's Notes and Acknowledgments

9 About the Author

10 Preface Part One: From “Mobile Economy” to “Digital Economy” Part Two: China's Digital Transformation and Innovation Part Three: Shared Digital Future

11 PART I: From “Mobile Economy” to “Digital Economy” CHAPTER 1: China's Leap into 5G iABCD Blockchain with Chinese Characteristics AlphaGo, the Historical Match AI First—“Second Half Game” of Mobile Internet 5G iABCD New Infrastructure Digital Transformation in the Cloud BaaS Startup Innovation Ecosystem Splinternet and the Digital Silk Road CHAPTER 2: The World’s Largest Mobile Economy Ten Years of Xiaomi Smartphones and AIoT “Mobile First” and “Mobile Only” Shoppertainment: The Digital Middle Class Singles' Day: Hard Tech Drives the e-Shopping Festival BAT, TMD, and the New ATM

12 PART II: China's Digital Transformation and Innovation CHAPTER 3: Big Data on the Digital Middle Class The 4Cs Model: Know Your Customer Freshippo OMO: E-commerce Will Die C2M: Pinduoduo and Social E-commerce Bullet Screens: Hollywood Losing the “Big Data” Movie Battle Post-pandemic Consumers Come of Age CHAPTER 4: The AI-powered Internet Celebrities and Fans Economy Bilibili: Bullet Chats, Membership Questionnaires, and Gen Z Uploaders Tencent's China Literature: The Gods of the Internet Novels Beyond Twitter—The (Brief) Revival of Weibo's UGC Platform TikTok: Goofy Videos Dominating Social Media Kuaishou, iQIYI, and More: Into the Multiple Screen Competition CHAPTER 5: The Heartland of Blockchain and Fintech The Heart of Bitcoin and Blockchain Network Red Envelopes and Mobile Payments Crowd-funding and P2P Lending Micro Loans, Big Data Solutions AI and Alt-data for Wealth Management Blockchain and SCF: Alliance of Alibaba and ICBC CHAPTER 6: O2O and the Shared Economy Sperm Donation, O2O, and the Sharing Economy Didi Taking over Uber in China Mobike and Ofo: Bike Sharing of Yesterday Umbrellas, Sex Dolls, and Everything to Share Meituan, Didi, and Ele.me: All-in-one On-demand Services Platform From MaaS to OaaS—a Smart Pie CHAPTER 7: From C2C to 2CC: “Innovated in China” Say It with Starbucks Premier's Cappuccino Kick-started Entrepreneurship Hot on the Heels of Silicon Valley 2CC—Panda Kitchen Copied to the United States From “Innovative Models” to “Innovative Technologies” Peak Unicorn? The Critical Link with the United States CHAPTER 8: Land of Big Data and Its Legal Framework Facebook and China Awaken to Privacy World's Largest Data Worker Pool in the Land of Big Data From Human Flesh Search to Big Data Killing The AI Age: Privacy, Security, and Value New Rules for a New Game Ride-hailing Sex Incidents: More Questions than Answers Civil Code 2020 and More to Come

13 PART III: Shared Digital Future CHAPTER 9: The Tech Cold War ZTE's Shot Blocked TID – Not All National Security Is the Same Critical Technology and Semiconductor Chips From Hard Tech to Invisible Data China and the United States—Mutually Self-sufficient? Europe, Japan, and More—the Divided Tech World No Winner in Balkanization of Cyberspace CHAPTER 10: The Silk Road in Cyberspace Global Connectivity, Digital Divide DSR Greens the Belt and Road Farmer Retailers, Taobao Villages, and the Alibaba University AI Anxiety and DSR Co-development Israel and Everyone: Caught in the Middle Innovative, Invigorated, Interconnected, and Inclusive

14 BibliographyChapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10

15 China's Digital Innovation Challenges US Tech Supremacy

16 Index

17 End User License Agreement

List of Tables

1 Chapter 1 Table 1.1 The speedy ascent (and retirement) of AlphaGo Table 1.2 Major Chinese national and local government strategy an...

2 Chapter 2 Table 2.1 2019 Global top 5 smartphone companies Table 2.2 Top 10 most used mobile apps in China

3 Chapter 3Table 3.1 Alibaba's Taobao and Tmall marketplacesTable 3.2 Main differences between Alibaba and JDTable 3.3 Social e-commerce versus traditional e-commerce

4 Chapter 4Table 4.1 Bilibili top 10 bullet chats in 2019Table 4.1 The five ranks of web writers in ChinaTable 4.2 Weibo's critical adjustment to its positioning and offering

5 Chapter 5Table 5.1 Online lending firms' dtocks dropping 90% from their highsTable 5.2 Chinese banks/internet firms launch blockchain-based “...

6 Chapter 7Table 7.1 New ideas from China to the United States

7 Chapter 8Table 8.1 Selective improvements in 2020 Civil CodeTable 8.2 China's data law framework

8 Chapter 9Table 9.1 [Seven] Six transactions blocked by US Presidential action

9 Chapter 10Table 10.1 Countries signing DSR-specific MOUs with China

List of Illustrations

1 Chapter 1 Figure 1.1 How is DCEP designed? Figure 1.2 Blockchain from 1.0 to 3.0 Figure 1.3 China's internet population jump with mobile internet Figure 1.4 From “information consumption” to “digital economy”... Figure 1.5 New infrastructure – 5G iABCD Figure 1.6 Alibaba's IT infrastructure goes internal Figure 1.7 Alibaba Cloud leads the Chinese market Figure 1.8 From “Internet +” to data-driven digital economy... Figure 1.9 China's innovation ecosystem Figure 1.10 Global blockchain patent application 2019 ranking Figure 1.11 The 3C transpacific synergy (of yesterday) Figure 1.12 The Pacific Light Cable Network

2 Chapter 2 Figure 2.1 Xiaomi's dual engine Figure 2.2 Tibet and remote provinces lead mobile payments Figure 2.3 Riders for hire Figure 2.4 China's “Male Beauty Era” Figure 2.5 Weed – The three psychological stages of a consumerFigure 2.6 Percentage (%) of mobile GMV on Singles' DaysFigure 2.7 Top 5 publicly listed Chinese internet companiesFigure 2.8 The bigger-than-you-thought Tencent empire

3 Chapter 3Figure 3.1 Top 10 shampoo brands in ChinaFigure 3.2 The 4Cs in the smart economyFigure 3.3 E-commerce giants acquiring offline storesFigure 3.4 OMO seamlessly integrating online and offlineFigure 3.5 Rapid expansion of Freshippo storesFigure 3.6 High percentage of supermarkets adding online personaFigure 3.7 Together, more savings, more funFigure 3.8 Different platform users' profiles and DATsFigure 3.9 Data through the life cycle of a movieFigure 3.10 The declining China market share of Hollywood movies

4 Chapter 4Figure 4.1 Young netizens dominating China's internet DemographyFigure 4.2 The three key components of a fan economyFigure 4.3 Online novel business representing the 4Cs modelFigure 4.4 The Internet novel as the “upstream” IPFigure 4.5 Ecosystem—Prolongs the life cycle of an online novelFigure 4.6 Weibo's stock price run (2016–2019)Figure 4.7 Rapid growth of DAUs and MAUs of Weibo (millions, 2015–2018)...Figure 4.8 The TikTok familyFigure 4.9 The ecosystem of the fan economyFigure 4.10 The coming age of multi-screen, multi-revenue model...

5 Chapter 5Figure 5.1 China dominates Bitcoin mining's hash powerFigure 5.2 The fintech empire of AntFigure 5.3 The parties in a red envelope—fun and valueFigure 5.4 Mobile payment market share breakdown in ChinaFigure 5.5 “Fragmented time” and O2O activitiesFigure 5.6 Crowd-funding: Public offering versus private placementFigure 5.7 The abrupt expansion of P2P and its quick collapse (2012–2019)...Figure 5.8 Two-way data Flow between Sesame Credit and digital businesses...Figure 5.9 The rise (and recent fall) of Yu'e Bao (billion RMB, 2013–2018)...Figure 5.10 The high volatility of China's stock marketFigure 5.11 ML augments quantitative investmentsFigure 5.12 Blockchain from 1.0 to 3.0Figure 5.13 Supply chain financing the leading blockchain application

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