Adrian Webster - Sort Your Brain Out

5 What This Book Is All About

6 Introduction

7 Begin Reading

8 Appendix: Brain Tube Maps for Easy Reference

9 Acknowledgements

10 About the Authors

11 About the Illustrator

12 Index

13 End User License Agreement

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“This truly inspiring and fascinating book leaves you never wanting to waste a single second ever again. Everything you need to know about how your brain works and how to maximize it is contained in an easy‐to‐read way. The book proves you really can do anything and there are lots of simple ways to help ensure you too can make the most of your biggest asset – your brain! Without doubt, a book you cannot be without!”

Dame Sarah Storey, DBE

“For all the debate about governments nudging people to make better decisions or to adopt better behaviours, it is easy to overlook the fact that we can actually nudge ourselves. This book is a wonderful guide to how to do just that.”

Rory Sutherland, Executive Creative Director and Vice Chairman, OgilvyOne London and Vice Chairman, Ogilvy Group UK

“I thought it was accessible, thought‐provoking and full of useful, easy‐to‐follow tips about improving your everyday life through a better understanding of the brain.”

Killian Fox, writer for The Observer and The Guardian

“A really great book that explains in layman's terms how the brain works and how you can then translate that knowledge to enhance your own performance. Thought‐provoking and insightful, it will add considerable value to anyone still willing to learn, irrespective of which rung of the success ladder they are on. It's an enjoyable and extremely useful read.”

Mark Hussein, Global Head of HSBC Commercial Insurance and Investments

“ Sort Your Brain Out is a must‐read for everyone. It is a clever and thoughtful book designed to help the lay reader understand more about the brain's most intimate workings but most importantly it provides erudite yet easily consumed bite‐sized gobbets of information on how to improve one's lobar lot. The fascinating examples are eminently readable and marvellously memorable; the reading of this book will stretch the brain in exactly the way the authors have devised. This is mental stimulation at its best.”

Chantal Rickards, OBE, former CEO BAFTA Los Angeles

“As someone who has spent their life reviewing neuroscience material, I was struck by how the overview on offer contextualises some aspects of brain function in a novel and refreshing way.

In short, this is a delightful and illuminating read – it is the book that I would (will) give my family, when they ask searching questions about neuroscience – and what it means for them.”

Professor Karl Friston FRS, Scientific Director, Wellcome Trust Centre for Neuroimaging, University College London

“ Sort Your Brain Out has clarity of purpose and many features that puts it ahead of its competitors in an expanding area of interest. Making the best use of the amazing brains we all inherit, even though they are destined to operate in a world far removed from the environment that shaped their evolution, is crucial. There probably is no more important a task for us as individuals or for the groups we live and work in than this. Help and the chance to expand our insight is at hand.”

Ian Edwards, Connection Planning Director, Facebook

“Engaging, accessible, demystifying.”

Dr Daniel Glaser, Director of Science Engagement, The Royal Institution

“This book explores the kind of topics we all think and talk about: Is the internet making us stupid? What do alcohol and caffeine really do to our brains? It provides you with exactly the kind of fascinating nuggets of information you end up reading out to whoever you happen to be with, as well as practical tips on how to maximise what we all have between our ears. Forget brainstorming, it's all about brainshaking and dunking now. Neuroscience demystified and simplified without being patronising; a must‐read.”