Manon Enjolras - Innovation and Export

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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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Table of Contents

1 Cover

2 Title Page Smart Innovation Set coordinated by Dimitri Uzunidis Volume 37

3 Copyright First published 2021 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address: ISTE Ltd 27-37 St George’s Road London SW19 4EU UK www.iste.co.uk John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030 USA www.wiley.com © ISTE Ltd 2021 The rights of Manon Enjolras to be identified as the author of this work have been asserted by her in accordance with the Copyright, Designs and Patents Act 1988. Library of Congress Control Number: 2021945495 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library ISBN 978-1-78630-620-3

4 Acknowledgments

5 Introduction

6 PART 1 The Relationship between Innovation and Export in SMEs 1 The Innovation–Export Relationship: A Complex Vision 1.1. The innovation–export link: a controversial debate 1.2. Towards a paradigm shift 2 Joint Innovation–Export Best Practices 2.1. The construction of a theoretical frame of reference 2.2. What about the field?

7 PART 2 PE2I, or How to Model Synergies 3 Design of a Joint Diagnosis Dedicated to SMEs: The PE2I 3.1. The methodological framework 3.2. The construction of the PE2I 4 Implementation of the PE2I: Test with French SMEs 4.1. Experimental panel and methodology 4.2. Presentation of results and observations 4.3. Assessment 5 Feedback on the PE2I Tool 5.1. The advantages and limitations of the PE2I tool 5.2. Prospects for improvement

8 Conclusion C.1. The contributions C.2. Limitations C.3. To go further

9 References

10 Index

11 End User License Agreement

List of Illustrations

1 Chapter 1 Figure 1.1. Distribution of mixed/specialized systems (Enjolras et al. 2015) Figure 1.2. Distribution of systems according to the four types of support (Enjo... Figure 1.3. Distribution of joint innovation–export support systems by the four ... Figure 1.4. Distribution of joint innovation–export support systems by specializ... Figure 1.5. Graphical representation of the self-selection theory Figure 1.6. Graphical representation of learning-by-exporting Figure 1.7. Graphical representation of the bidirectional innovation–export rela... Figure 1.8. Definition of the systemic approach, inspired by (Durand 2006) Figure 1.9. Construction of the theoretical framework of the research. For a col... Figure 1.10. The two models of strategic management (Barney 1991)Figure 1.11. The RARe model (Ben Rejeb 2008)Figure 1.12. The SCP model revisited: theoretical framework. For a color version...Figure 1.13. Theoretical positioning

2 Chapter 2Figure 2.1. Benchmark of best innovation practices: the PII. For a color version...Figure 2.2. Best export practice benchmark: the PEI. For a color version of the ...Figure 2.3. Methodology adopted for the similarity analysis. For a color version...Figure 2.4. Similarity matrix. For a color version of the figure, see www.iste.c...Figure 2.5. Data spatialization: clustering of common activities. For a color ve...

3 Chapter 3Figure 3.1. Scope of PE2I. For a color version of the figure, see www.iste.co.uk...Figure 3.2. Example of a graphical representation of a maturity gridFigure 3.3. The common structure of the PII and the PEIFigure 3.4. Representation of a company’s profile. For a color version of the fi...Figure 3.5. Aggregation stepsFigure 3.6. PE2I aggregation (example)Figure 3.7. Comparison of improvement scenarios

4 Chapter 4Figure 4.1. Interview processFigure 4.2. Company profile 1. For a color version of the figure, see www.iste.c...Figure 4.3A. Potential improvement of company 1 under the export scenario. For a...Figure 4.3B. Potential improvement of company 1 under the export scenario. For a...Figure 4.4. Potential improvement of company 1 under the joint scenario. For a c... Figure 4.5. Company profile 2. For a color version of the figure, see www.iste.c... Figure 4.6. Potential improvement of company 2 under the export scenario. For a ...Figure 4.7A. Company profile 3. For a color version of the figure, see www.iste....Figure 4.7B. Company profile 3. For a color version of the figure, see www.iste....Figure 4.8. Potential improvement of company 3 under the export scenario. For a ... Figure 4.9. Company profile 4. For a color version of the figure, see www.iste.c... Figure 4.10. Potential improvement in company 4 under the innovation scenario. F...Figure 4.11. Company profile 5. For a color version of the figure, see www.iste....Figure 4.12. Potential improvement of company 5 under the export scenario. For a...Figure 4.13. Company profile 6. For a color version of the figure, see www.iste....Figure 4.14. Potential improvement of company 6 under the export scenario. For a...

List of Tables

1 Chapter 1 Table 1.1. Comparison of rationalist and systemic precepts Table 1.2. Contingency factors from the literature

2 Chapter 2Table 2.1. Key terms: specific practices/activitiesTable 2.2. Comparison of force-based algorithms available in Gephi software (ins...Table 2.3. Construction of the joint reference system: combination of joint inno...Table 2.4. Interview grid from the joint innovation–export practice benchmarkTable 2.5. Sample of companies consulted

3 Chapter 3Table 3.1. Methodological stepsTable 3.2. Example of a “knowledge sharing and exploitation” practice maturity g...Table 3.3. Weighting of joint dimensions/activities

4 Chapter 4Table 4.1. Presentation of the case studies

Guide

1 Cover

2 Table of Contents

3 Title Page Smart Innovation Set coordinated by Dimitri Uzunidis Volume 37

4 Copyright First published 2021 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address: ISTE Ltd 27-37 St George’s Road London SW19 4EU UK www.iste.co.uk John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030 USA www.wiley.com © ISTE Ltd 2021 The rights of Manon Enjolras to be identified as the author of this work have been asserted by her in accordance with the Copyright, Designs and Patents Act 1988. Library of Congress Control Number: 2021945495 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library ISBN 978-1-78630-620-3

5 Acknowledgments

6 Introduction

7 Begin Reading

8 Conclusion

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