Achieving Excellence in Fundraising

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“This Fifth Edition of Achieving Excellence in Fundraising offers a primer for all those engaged in the important work of securing philanthropic support for their respective organization. By combining academic insight with practitioner experience, the new edition addresses the foundations of the profession with an eye on the future. It's an important contribution to the canon for the profession.”

—Sue Cunningham, President & CEO, Council for Advancement and Support of Education

“The landscape of fundraising today is rapidly changing, so keeping up with donors' priorities and wishes is more critical than ever. Achieving Excellence in Fundraising is the most comprehensive and knowledgeable guide to understanding fundraising principles in a global and diverse world. Adopting the most effective fundraising strategy will not only set you up for success, but also lead to a positive impact to improve the world. This guide is what all fundraiser and nonprofit leaders need in their toolbox.”

—Ann Putnam Marks, Regional Partnerships Manager, UNICEF Private Fundraising & Partnerships

“Only a handful of books are so good to start with that the late author's colleagues gather periodically to refresh the content for new generations. Achieving Excellence in Fundraising is both a classic and a contemporary exploration of the topics fundraisers, nonprofit CEOs, volunteers, and students need to be confident, professional, and current in this unique role that is needed more and more around the world. The original deep experience, journalistic flair, and sheer heart of fundraising pioneer and teacher Hank Rosso is intact, with core and principles conveyed for ready application. Add in the new channels, techniques, evidence, and innovation in fundraising and you have the kind of book all will want both as brain food, and in the background of their Zoom meetings as a hallmark that they are serious professionals. The world needs more really skilled and authentic fundraisers. This book is a great contribution to that goal.”

—Wendy Scaife, Director, Australian Centre for Philanthropy and Nonprofit Studies, QUT

“Building on the previous iterations, the Fifth Edition authors provide modern and insightful perspectives on the evolution of the fundraising profession. The compilation of lived experiences and current research will energize long‐tenured fundraising practitioners and inspire the next generation of fundraising professionals. I would recommend sharing this book with your teams, close colleagues, and others who desire to better understand and appreciate the breadth and depth of this noble profession.”

—James H. Moore, Jr., President & CEO, University of Illinois Foundation

“More than 50 authors affiliated with The Lilly School of Philanthropy share today's best practices guaranteed to enhance your fundraising performance. It's all in this Fifth Edition of Achieving Excellence in Fundraising .”

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