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104 Kohn, A., op. cit.

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111 Beaman, A. L., Cole, M. C, Preston, M., Klentz, В., & Meh-rkens-Steblay, N. (1983) 'Fifteen years of foot-in-the-door research: a meta-analysis'. Personality and Social Psychology Bulletin, 9,181-96.

112 Meineri, S. & Gueguen N. (2008). 'An Application of the Foot-in-the-Door Strategy in the Environmental Field'. European Journal of Social Sciences, 7, 71-4.

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114 Gueguen, N., Pascual, A., Marchand, M. & Lourel, M. (2008). 'Foot-in-the-Door Technique Using a Courtship Request: A Field Experiment'. Psychological Reports, 103, 529-35.

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129 Sentyrz, S. M., & Bushman, B. J. (1998). 'Mirror, mirror on the wall, who's the thinnest one of all? Effects of self-awareness on consumption of fatty, reduced-fat, and fat-free products'. Journal of Applied Psychology, 83, 944-9.

130 Neal, D., Wood, W, Wu, M., and Kurlander, D. (2011). 'The Pull of the Past: When Do Habits Persist Despite Conflict With Motives?'. Personality and Social Psychology Bulletin, 37, 1428-37.

131 Riskind, J. (1984). 'They stoop to conquer: Guiding and self-regulatory functions of physical posture after success and failure'. Journal of Personality and Social Psychology, 47, 479-93.

132 Hyung-il, A., Teeters, A., Wang, A., Breazeal, C. & Picard, R. (2007). 'Stoop to Conquer: Posture and affect interact to influence computer users' persistence'. The 2nd International Conference on Affective Computing and Intelligent Interaction (ACII2007), 12–14 September, Lisbon, Portugal.

133 Fletcher,В. (C). &Stead,B. (2000). (Inner) FITnessandtheFIT Corporation (Smart Strategies). London: International Thomson Press.

134 Hung, Iris W and Aparna A. Labroo (2011), 'From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation'. Journal of Consumer Research, 37, 1046–1058.

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138 Korea: Twenty-Three Americas'. Time magazine, 5 October 1953.

139 Aronson, E. (2004). The Social Animal (Ninth Edition). New York: Worth Publishers, p.150.

140 Kassarjian, H. H., and J. B. Cohen. (1965). 'Cognitive dissonance and consumer behavior', California Management Review, 8, 55–64.

141 Jones, E. E., & Kohler, R. (1958). 'The effects of plausibility on the learning of controversial statements'. Journal of Abnormal and Social Psychology, 57, 315-20.

142 Bickman, L. (1972). 'Environmental attitudes and actions', Journal of Social Psychology, 87, 323-4.

143 Batson, С D., Thompson, E. R., & Chen, H. (2002). 'Moral hypocrisy: Addressing some alternatives'. Journal of Personality and Social Psychology, 83, 330-9. Batson, C. D., Thompson, E. R., Seuferling, G., Whitney, H., & Strongman, J. (1999). 'Moral hypocrisy: Appearing moral to oneself without being so'. Journal of Personality and Social Psychology, 77, 525-37.