Сьюзан Кейн - Quiet [The Power of Introverts in a World That Can't Stop Talking]

The question is: Why?

Introverts are not smarter than extroverts. According to IQ scores, the two types are equally intelligent. And on many kinds of tasks, particularly those performed under time or social pressure or involving multitasking, extroverts do better. Extroverts are better than introverts at handling information overload. Introverts’ reflectiveness uses up a lot of cognitive capacity, according to Joseph Newman. On any given task, he says, “if we have 100 percent cognitive capacity, an introvert may have only 75 percent on task and 25 percent off task, whereas an extrovert may have 90 percent on task.” This is because most tasks are goal-directed. Extroverts appear to allocate most of their cognitive capacity to the goal at hand, while introverts use up capacity by monitoring how the task is going.

But introverts seem to think more carefully than extroverts, as the psychologist Gerald Matthews describes in his work. Extroverts are more likely to take a quick-and-dirty approach to problem-solving, trading accuracy for speed, making increasing numbers of mistakes as they go, and abandoning ship altogether when the problem seems too difficult or frustrating. Introverts think before they act, digest information thoroughly, stay on task longer, give up less easily, and work more accurately. Introverts and extroverts also direct their attention differently: if you leave them to their own devices, the introverts tend to sit around wondering about things, imagining things, recalling events from their past, and making plans for the future. The extroverts are more likely to focus on what’s happening around them. It’s as if extroverts are seeing “what is” while their introverted peers are asking “what if.”

Introverts’ and extroverts’ contrasting problem-solving styles have been observed in many different contexts. In one experiment, psychologists gave fifty people a difficult jigsaw puzzle to solve, and found that the extroverts were more likely than the introverts to quit midway. In another, Professor Richard Howard gave introverts and extroverts a complicated series of printed mazes, and found not only that the introverts tended to solve more mazes correctly, but also that they spent a much greater percentage of their allotted time inspecting the maze before entering it. A similar thing happened when groups of introverts and extroverts were given the Raven Standard Progressive Matrices, an intelligence test that consists of five sets of problems of increasing difficulty. The extroverts tended to do better on the first two sets, presumably because of their ability to orient quickly to their goal. But on the three more difficult sets, where persistence pays, the introverts significantly outperformed them. By the final, most complicated set, the extroverts were much more likely than the introverts to abandon the task altogether.

Introverts sometimes outperform extroverts even on social tasks that require persistence. Wharton management professor Adam Grant (who conducted the leadership studies described in chapter 2) once studied the personality traits of effective call-center employees. Grant predicted that the extroverts would be better telemarketers, but it turned out that there was zero correlation between extroversion levels and cold-calling prowess.

“The extroverts would make these wonderful calls,” Grant told me, “but then a shiny object of some kind would cross their paths and they’d lose focus.” The introverts, in contrast, “would talk very quietly, but boom, boom, boom, they were making those calls. They were focused and determined.” The only extroverts to outperform them were those who also happened to be unusually high scorers for a separate personality trait measuring conscientiousness. Introvert persistence was more than a match for extrovert buzz, in other words, even at a task where social skills might be considered at a premium.

Persistence isn’t very glamorous. If genius is one percent inspiration and ninety-nine percent perspiration, then as a culture we tend to lionize the one percent. We love its flash and dazzle. But great power lies in the other ninety-nine percent.

“It’s not that I’m so smart,” said Einstein, who was a consummate introvert. “It’s that I stay with problems longer.”

None of this is to denigrate those who forge ahead quickly, or to blindly glorify the reflective and careful. The point is that we tend to overvalue buzz and discount the risks of reward-sensitivity: we need to find a balance between action and reflection.

For example, if you were staffing an investment bank, management professor Kuhnen told me, you’d want to hire not only reward-sensitive types, who are likely to profit from bull markets, but also those who remain emotionally more neutral. You’d want to make sure that important corporate decisions reflect the input of both kinds of people, not just one type. And you’d want to know that individuals on all points of the reward-sensitivity spectrum understand their own emotional preferences and can temper them to match market conditions.

But it’s not just employers who benefit from taking a closer look at their employees. We also need to take a closer look at ourselves. Understanding where we fall on the reward-sensitivity spectrum gives us the power to live our lives well.

If you’re a buzz-prone extrovert, then you’re lucky to enjoy lots of invigorating emotions. Make the most of them: build things, inspire others, think big. Start a company, launch a website, build an elaborate tree house for your kids. But also know that you’re operating with an Achilles’ heel that you must learn to protect. Train yourself to spend energy on what’s truly meaningful to you instead of on activities that look like they’ll deliver a quick buzz of money or status or excitement. Teach yourself to pause and reflect when warning signs appear that things aren’t working out as you’d hoped. Learn from your mistakes. Seek out counterparts (from spouses to friends to business partners) who can help rein you in and compensate for your blind spots.

And when it comes time to invest, or to do anything that involves a sage balance of risk and reward, keep yourself in check. One good way to do this is to make sure that you’re not surrounding yourself with images of reward at the crucial moment of decision. Kuhnen and Brian Knutson have found that men who are shown erotic pictures just before they gamble take more risks than those shown neutral images like desks and chairs. This is because anticipating rewards —any rewards, whether or not related to the subject at hand—excites our dopamine-driven reward networks and makes us act more rashly. (This may be the single best argument yet for banning pornography from workplaces.)

And if you’re an introvert who’s relatively immune to the excesses of reward sensitivity? At first blush, the research on dopamine and buzz seems to imply that extroverts, and extroverts alone, are happily motivated to work hard by the excitement they get from pursuing their goals. As an introvert, I was puzzled by this idea when I first came across it. It didn’t reflect my own experience. I’m in love with my work and always have been. I wake up in the morning excited to get started. So what drives people like me?

One answer is that even if the reward-sensitivity theory of extroversion turns out to be correct, we can’t say that all extroverts are always more sensitive to rewards and blasé about risk, or that all introverts are constantly unmoved by incentives and vigilant about threats. Since the days of Aristotle, philosophers have observed that these two modes—approaching things that appear to give pleasure and avoiding others that seem to cause pain—lie at the heart of all human activity. As a group, extroverts tend to be reward-seeking, but every human being has her own mix of approach and avoidance tendencies, and sometimes the combination differs depending on the situation. Indeed, many contemporary personality psychologists would say that threat-vigilance is more characteristic of a trait known as “neuroticism” than of introversion. The body’s reward and threat systems also seem to work independently of each other, so that the same person can be generally sensitive, or insensitive, to both reward and threat.