Сьюзан Кейн - Quiet [The Power of Introverts in a World That Can't Stop Talking]

That was exactly what happened—the conformists showed less brain activity in the frontal, decision-making regions and more in the areas of the brain associated with perception. Peer pressure, in other words, is not only unpleasant, but can actually change your view of a problem.

These early findings suggest that groups are like mind-altering substances. If the group thinks the answer is A, you’re much more likely to believe that A is correct, too. It’s not that you’re saying consciously, “Hmm, I’m not sure, but they all think the answer’s A, so I’ll go with that.” Nor are you saying, “I want them to like me, so I’ll just pretend that the answer’s A.” No, you are doing something much more unexpected—and dangerous. Most of Berns’s volunteers reported having gone along with the group because “they thought that they had arrived serendipitously at the same correct answer.” They were utterly blind, in other words, to how much their peers had influenced them.

What does this have to do with social fear? Well, remember that the volunteers in the Asch and Berns studies didn’t always conform. Sometimes they picked the right answer despite their peers’ influence. And Berns and his team found something very interesting about these moments. They were linked to heightened activation in the amygdala, a small organ in the brain associated with upsetting emotions such as the fear of rejection.

Berns refers to this as “the pain of independence,” and it has serious implications. Many of our most important civic institutions, from elections to jury trials to the very idea of majority rule, depend on dissenting voices. But when the group is literally capable of changing our perceptions, and when to stand alone is to activate primitive, powerful, and unconscious feelings of rejection, then the health of these institutions seems far more vulnerable than we think.

But of course I’ve been simplifying the case against face-to-face collaboration. Steve Wozniak collaborated with Steve Jobs, after all; without their pairing, there would be no Apple today. Every pair bond between mother and father, between parent and child, is an act of creative collaboration. Indeed, studies show that face-to-face interactions create trust in a way that online interactions can’t. Research also suggests that population density is correlated with innovation; despite the advantages of quiet walks in the woods, people in crowded cities benefit from the web of interactions that urban life offers.

I have experienced this phenomenon personally. When I was getting ready to write this book, I carefully set up my home office, complete with uncluttered desk, file cabinets, free counter space, and plenty of natural light—and then felt too cut off from the world to type a single keystroke there. Instead, I wrote most of this book on a laptop at my favorite densely packed neighborhood café. I did this for exactly the reasons that champions of the New Groupthink might suggest: the mere presence of other people helped my mind to make associative leaps. The coffee shop was full of people bent over their own computers, and if the expressions of rapt concentration on their faces were any indication, I wasn’t the only one getting a lot of work done.

But the café worked as my office because it had specific attributes that are absent from many modern schools and workplaces. It was social, yet its casual, come-and-go-as-you-please nature left me free from unwelcome entanglements and able to “deliberately practice” my writing. I could toggle back and forth between observer and social actor as much as I wanted. I could also control my environment. Each day I chose the location of my table—in the center of the room or along the perimeter—depending on whether I wanted to be seen as well as to see. And I had the option to leave whenever I wanted peace and quiet to edit what I’d written that day. Usually I was ready to exercise this right after only a few hours—not the eight, ten, or fourteen hours that many office dwellers put in.

The way forward, I’m suggesting, is not to stop collaborating face-to-face, but to refine the way we do it. For one thing, we should actively seek out symbiotic introvert-extrovert relationships, in which leadership and other tasks are divided according to people’s natural strengths and temperaments. The most effective teams are composed of a healthy mix of introverts and extroverts, studies show, and so are many leadership structures.

We also need to create settings in which people are free to circulate in a shifting kaleidoscope of interactions, and to disappear into their private workspaces when they want to focus or simply be alone. Our schools should teach children the skills to work with others—cooperative learning can be effective when practiced well and in moderation—but also the time and training they need to deliberately practice on their own. It’s also vital to recognize that many people—especially introverts like Steve Wozniak—need extra quiet and privacy in order to do their best work.

Some companies are starting to understand the value of silence and solitude, and are creating “flexible” open plans that offer a mix of solo workspaces, quiet zones, casual meeting areas, cafés, reading rooms, computer hubs, and even “streets” where people can chat casually with each other without interrupting others’ workflow. At Pixar Animation Studios, the sixteen-acre campus is built around a football-field-sized atrium housing mailboxes, a cafeteria, and even bathrooms. The idea is to encourage as many casual, chance encounters as possible. At the same time, employees are encouraged to make their individual offices, cubicles, desks, and work areas their own and to decorate them as they wish. Similarly, at Microsoft, many employees enjoy their own private offices, yet they come with sliding doors, movable walls, and other features that allow occupants to decide when they want to collaborate and when they need private time to think. These kinds of diverse workspaces benefit introverts as well as extroverts, the systems design researcher Matt Davis told me, because they offer more spaces to retreat to than traditional open-plan offices.

I suspect that Wozniak himself would approve of these developments. Before he created the Apple PC, Woz designed calculators at Hewlett-Packard, a job he loved in part because HP made it so easy to chat with others. Every day at 10:00 a.m. and 2:00 p.m. management wheeled in donuts and coffee, and people would socialize and swap ideas. What set these interactions apart was how low-key and relaxed they were. In iWoz , he recalls HP as a meritocracy where it didn’t matter what you looked like, where there was no premium on playing social games, and where no one pushed him from his beloved engineering work into management. That was what collaboration meant for Woz: the ability to share a donut and a brainwave with his laid-back, nonjudgmental, poorly dressed colleagues—who minded not a whit when he disappeared into his cubicle to get the real work done.

It’s 2:00 a.m., I can’t sleep, and I want to die.

I’m not normally the suicidal type, but this is the night before a big speech, and my mind races with horrifying what-if propositions. What if my mouth dries up and I can’t get any words out? What if I bore the audience? What if I throw up onstage?

My boyfriend (now my husband), Ken, watches me toss and turn. He’s bewildered by my distress. A former UN peacekeeper, he once was ambushed in Somalia, yet I don’t think he felt as scared then as I do now.