Сьюзан Кейн - Quiet [The Power of Introverts in a World That Can't Stop Talking]

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At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great contributions to society - from van Gogh’s sunflowers to the invention of the personal computer.
Passionately argued, impressively researched, and filled with indelible stories of real people, Quiet shows how dramatically we undervalue introverts, and how much we lose in doing so. Taking the reader on a journey from Dale Carnegie’s birthplace to Harvard Business School, from a Tony Robbins seminar to an evangelical megachurch, Susan Cain charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects. She talks to Asian-American students who feel alienated from the brash, backslapping atmosphere of American schools. She questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation, and where the leadership potential of introverts is often overlooked. And she draws on cutting-edge research in psychology and neuroscience to reveal the surprising differences between extroverts and introverts.
Perhaps most inspiring, she introduces us to successful introverts - from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Finally, she offers invaluable advice on everything from how to better negotiate differences in introvert-extrovert relationships to how to empower an introverted child to when it makes sense to be a "pretend extrovert."
This extraordinary book has the power to permanently change how we see introverts and, equally important, how introverts see themselves.

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McHugh’s discomfort is all the more poignant because he genuinely admires Saddleback and all that it stands for. “Saddleback is doing amazing things around the world and in its own community,” he says. “It’s a friendly, hospitable place that genuinely seeks to connect with newcomers. That’s an impressive mission given how colossal the church is, and how easy it would be for people to remain completely disconnected from others. Greeters, the informal atmosphere, meeting people around you—these are all motivated by good desires.”

Yet McHugh finds practices like the mandatory smile-and-good-morning at the start of the service to be painful—and though he personally is willing to endure it, even sees the value in it, he worries about how many other introverts will not.

“It sets up an extroverted atmosphere that can be difficult for introverts like me,” he explains. “Sometimes I feel like I’m going through the motions. The outward enthusiasm and passion that seems to be part and parcel of Saddleback’s culture doesn’t feel natural. Not that introverts can’t be eager and enthusiastic, but we’re not as overtly expressive as extroverts. At a place like Saddleback, you can start questioning your own experience of God. Is it really as strong as that of other people who look the part of the devout believer?”

Evangelicalism has taken the Extrovert Ideal to its logical extreme, McHugh is telling us. If you don’t love Jesus out loud, then it must not be real love. It’s not enough to forge your own spiritual connection to the divine; it must be displayed publicly . Is it any wonder that introverts like Pastor McHugh start to question their own hearts?

It’s brave of McHugh, whose spiritual and professional calling depends on his connection to God, to confess his self-doubt. He does so because he wants to spare others the inner conflict he has struggled with, and because he loves evangelicalism and wants it to grow by learning from the introverts in its midst.

But he knows that meaningful change will come slowly to a religious culture that sees extroversion not only as a personality trait but also as an indicator of virtue. Righteous behavior is not so much the good we do behind closed doors when no one is there to praise us; it is what we “put out into the world.” Just as Tony Robbins’s aggressive upselling is OK with his fans because spreading helpful ideas is part of being a good person, and just as HBS expects its students to be talkers because this is seen as a prerequisite of leadership, so have many evangelicals come to associate godliness with sociability.

3

WHEN COLLABORATION KILLS CREATIVITY: The Rise of the New Groupthink and the Power of Working Alone

I am a horse for a single harness, not cut out for tandem or teamwork … for well I know that in order to attain any definite goal, it is imperative that one person do the thinking and the commanding.

ALBERT EINSTEIN

March 5, 1975. A cold and drizzly evening in Menlo Park, California. Thirty unprepossessing-looking engineers gather in the garage of an unemployed colleague named Gordon French. They call themselves the Homebrew Computer Club, and this is their first meeting. Their mission: to make computers accessible to regular people—no small task at a time when most computers are temperamental SUV-sized machines that only universities and corporations can afford.

The garage is drafty, but the engineers leave the doors open to the damp night air so people can wander inside. In walks an uncertain young man of twenty-four, a calculator designer for Hewlett-Packard. Serious and bespectacled, he has shoulder-length hair and a brown beard. He takes a chair and listens quietly as the others marvel over a new build-it-yourself computer called the Altair 8800, which recently made the cover of Popular Electronics . The Altair isn’t a true personal computer; it’s hard to use, and appeals only to the type of person who shows up at a garage on a rainy Wednesday night to talk about microchips. But it’s an important first step.

The young man, whose name is Stephen Wozniak, is thrilled to hear of the Altair. He’s been obsessed with electronics since the age of three. When he was eleven he came across a magazine article about the first computer, the ENIAC, or Electronic Numerical Integrator and Computer, and ever since, his dream has been to build a machine so small and easy to use that you could keep it at home. And now, inside this garage, here is news that The Dream—he thinks of it with capital letters—might one day materialize.

As he’ll later recall in his memoir, iWoz , where most of this story appears, Wozniak is also excited to be surrounded by kindred spirits. To the Homebrew crowd, computers are a tool for social justice, and he feels the same way. Not that he talks to anyone at this first meeting—he’s way too shy for that. But that night he goes home and sketches his first design for a personal computer, with a keyboard and a screen just like the kind we use today. Three months later he builds a prototype of that machine. And ten months after that, he and Steve Jobs cofound Apple Computer.

Today Steve Wozniak is a revered figure in Silicon Valley—there’s a street in San Jose, California, named Woz’s Way—and is sometimes called the nerd soul of Apple. He has learned over time to open up and speak publicly, even appearing as a contestant on Dancing with the Stars , where he displayed an endearing mixture of stiffness and good cheer. I once saw Wozniak speak at a bookstore in New York City. A standing-room-only crowd showed up bearing their 1970s Apple operating manuals, in honor of all that he had done for them.

* * *

But the credit is not Wozniak’s alone; it also belongs to Homebrew. Wozniak identifies that first meeting as the beginning of the computer revolution and one of the most important nights of his life. So if you wanted to replicate the conditions that made Woz so productive, you might point to Homebrew, with its collection of like-minded souls. You might decide that Wozniak’s achievement was a shining example of the collaborative approach to creativity. You might conclude that people who hope to be innovative should work in highly social workplaces.

And you might be wrong.

Consider what Wozniak did right after the meeting in Menlo Park. Did he huddle with fellow club members to work on computer design? No. (Although he did keep attending the meetings, every other Wednesday.) Did he seek out a big, open office space full of cheerful pandemonium in which ideas would cross-pollinate? No. When you read his account of his work process on that first PC, the most striking thing is that he was always by himself .

Wozniak did most of the work inside his cubicle at Hewlett-Packard. He’d arrive around 6:30 a.m. and, alone in the early morning, read engineering magazines, study chip manuals, and prepare designs in his head. After work, he’d go home, make a quick spaghetti or TV dinner, then drive back to the office and work late into the night. He describes this period of quiet midnights and solitary sunrises as “the biggest high ever.” His efforts paid off on the night of June 29, 1975, at around 10:00 p.m., when Woz finished building a prototype of his machine. He hit a few keys on the keyboard—and letters appeared on the screen in front of him. It was the sort of breakthrough moment that most of us can only dream of. And he was alone when it happened.

Intentionally so. In his memoir, he offers this advice to kids who aspire to great creativity:

Most inventors and engineers I’ve met are like me—they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has been invented by committee. If you’re that rare engineer who’s an inventor and also an artist, I’m going to give you some advice that might be hard to take. That advice is: Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team .

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