The liberal belief in individualism is founded on the three important assumptions that we discussed earlier in the book:
1. I am an in-dividual – i.e. I have a single essence which cannot be divided into any parts or subsystems. True, this inner core is wrapped in many outer layers. But if I make the effort to peel these external crusts, I will find deep within myself a clear and single inner voice, which is my authentic self.
2. My authentic self is completely free.
3. It follows from the first two assumptions that I can know things about myself nobody else can discover. For only I have access to my inner space of freedom, and only I can hear the whispers of my authentic self. This is why liberalism grants the individual so much authority. I cannot trust anyone else to make choices for me, because no one else can know who I really am, how I feel and what I want. This is why the voter knows best, why the customer is always right and why beauty is in the eye of the beholder.
However, the life sciences challenge all three assumptions. According to the life sciences:
1. Organisms are algorithms, and humans are not individuals – they are ‘dividuals’, i.e. humans are an assemblage of many different algorithms lacking a single inner voice or a single self.
2. The algorithms constituting a human are not free. They are shaped by genes and environmental pressures, and take decisions either deterministically or randomly – but not freely.
3. It follows that an external algorithm could theoretically know me much better than I can ever know myself. An algorithm that monitors each of the systems that comprise my body and my brain could know exactly who I am, how I feel and what I want. Once developed, such an algorithm could replace the voter, the customer and the beholder. Then the algorithm will know best, the algorithm will always be right, and beauty will be in the calculations of the algorithm.
During the nineteenth and twentieth centuries, the belief in individualism nevertheless made good practical sense, because there were no external algorithms that could actually monitor me effectively. States and markets may have wished to do exactly that, but they lacked the necessary technology. The KGB and FBI had only a vague understanding of my biochemistry, genome and brain, and even if agents bugged every phone call I made and recorded every chance encounter on the street, they did not have the computing power to analyse all this data. Consequently, given twentieth-century technological conditions, liberals were right to argue that nobody can know me better than I know myself. Humans therefore had a very good reason to regard themselves as an autonomous system, and to follow their own inner voices rather than the commands of Big Brother.
However, twenty-first-century technology may enable external algorithms to know me far better than I know myself, and once this happens, the belief in individualism will collapse and authority will shift from individual humans to networked algorithms. People will no longer see themselves as autonomous beings running their lives according to their wishes, and instead become accustomed to seeing themselves as a collection of biochemical mechanisms that is constantly monitored and guided by a network of electronic algorithms. For this to happen, there is no need of an external algorithm that knows me perfectly , and that never makes any mistakes; it is enough that an external algorithm will know me better than I know myself, and will make fewer mistakes than me. It will then make sense to trust this algorithm with more and more of my decisions and life choices.
We have already crossed this line as far as medicine is concerned. In the hospital, we are no longer individuals. Who do you think will make the most momentous decisions about your body and your health during your lifetime? It is highly likely that many of these decisions will be taken by computer algorithms such as IBM’s Watson. And this is not necessarily bad news. Diabetics already carry sensors that automatically check their sugar level several times a day, alerting them whenever it crosses a dangerous threshold. In 2014 researchers at Yale University announced the first successful trial of an ‘artificial pancreas’ controlled by an iPhone. Fifty-two diabetics took part in the experiment. Each patient had a tiny sensor and a tiny pump implanted in his or her stomach. The pump was connected to small tubes of insulin and glucagon, two hormones that together regulate sugar levels in the blood. The sensor constantly measured the sugar level, transmitting the data to an iPhone. The iPhone hosted an application that analysed the information, and whenever necessary gave orders to the pump, which injected measured amounts of either insulin or glucagon – without any need of human intervention. 22
Many other people who suffer from no serious illnesses have begun to use wearable sensors and computers to monitor their health and activities. The devices – incorporated into anything from smartphones and wristwatches to armbands and underwear – record diverse biometric data such as blood pressure. The data is then fed into sophisticated computer programs, which advise you how to change your diet and daily routines so as to enjoy improved health and a longer and more productive life. 23Google, together with the drug giant Novartis, are developing a contact lens that checks glucose levels in the blood every few seconds, by testing tear contents. 24Pixie Scientific sells ‘smart diapers’ that analyse baby poop for clues about the baby’s medical condition. Microsoft has launched the Microsoft Band in November 2014 – a smart armband that monitors among other things your heartbeat, the quality of your sleep and the number of steps you take each day. An application called Deadline goes a step further, telling you how many years of life you have left, given your current habits.
Some people use these apps without thinking too deeply about it, but for others this is already an ideology, if not a religion. The Quantified Self movement argues that the self is nothing but mathematical patterns. These patterns are so complex that the human mind has no chance of understanding them. So if you wish to obey the old adage and know thyself, you should not waste your time on philosophy, meditation or psychoanalysis, but rather you should systematically collect biometric data and allow algorithms to analyse them for you and tell you who you are and what you should do. The movement’s motto is ‘Self-knowledge through numbers’. 25
In 2000 the Israeli singer Shlomi Shavan conquered the local playlists with his hit song ‘Arik’. It’s about a guy who is obsessed with his girlfriend’s ex, Arik. He demands to know who is better in bed – him, or Arik? The girlfriend dodges the question, saying that it was different with each of them. The guy is not satisfied and demands: ‘Talk numbers, lady.’ Well, precisely for such guys, a company called Bedpost sells biometric armbands you can wear while having sex. The armband collects data such as heart rate, sweat level, duration of sexual intercourse, duration of orgasm and the number of calories you burnt. The data is fed into a computer that analyses the information and ranks your performance with precise numbers. No more fake orgasms and ‘How was it for you?’ 26
People who experience themselves through the unrelenting mediation of such devices may begin to see themselves as a collection of biochemical systems more than as individuals, and their decisions will increasingly reflect the conflicting demands of the various systems. 27Suppose you have two free hours a week, and you are unsure whether to use them in order to play chess or tennis. A good friend may ask: ‘What does your heart tell you?’ ‘Well,’ you answer, ‘as far as my heart is concerned, it’s obvious tennis is better. It’s also better for my cholesterol level and blood pressure. But my fMRI scans indicate I should strengthen my left pre-frontal cortex. In my family, dementia is quite common, and my uncle had it at a very early age. The latest studies indicate that a weekly game of chess can help delay the onset of dementia.’
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