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25 John C. Abell, “Yelp Takes on Foursquare in latest iPhone App Upgrade,” Wired.com, January 19, 2010, http://www.wired.com/epicenter/2010/01/yelp-iphone-foursquare/

26 Jenna Wortham, “Foursquare Signs a Deal With Zagat,” New York Times , February 9, 2010. http://bits.blogs.nytimes.com/2010/02/09/foursquare-inks-a-deal-with-zagat/

27 Zagat.com, Press Center, http://www.zagat.com/About/Index.aspx?menu=PR192

28 Joshua Cooper Ramo, “Why the Founder of Amazon.com is our Choice for 1999”, Time , December 1999.

29 Michael Learmonth, “Study: Most Brands Still Irrelevant on Twitter,” AdAge.com, July 27, 2010, http://adage.com/digital/article?article_id=145107

30 Charles Hugh Smith, “Social Networking May Not Be As Profitable As Many Think,” DailyFinance.com, July 20, 2010, http://www.dailyfinance.com/story/media/social-networking-may-not-be-as-profitable-as-many-think/19560291/

31 Friending the Social Consumer,” Nielsen Wire, June 16, 2010, http://blog.nielsen.com/nielsenwire/online_mobile/friending-the-social-consumer/

32 Maureen Stancik Boyce and Laura VanTyne, “Why Advocacy Matters to Online Retailers,” IBM Institute for Business Value Distribution, November 18, 2008.

33 Blackshaw deck, title of presentation TK, page 2.

34 Blackshaw, Title of Lifetime Value deck TK, page 3.

35 Там же.

36 Lora Kolodny, “Study: 82% of U.S. Consumers Bail on Brands After Bad Customer Service” TechCrunch, October 13, 2010 http://techcrunch.com/2010/10/13/customer-service-rightnow/

37 Pete Blackshaw, Title of deck TK, page 3.

38 “Nielsen Unveils New Online Advertising Measurement,” News Releases, Nielsen.com, http://en-us.nielsen.com/content/nielsen/en_us/news/news_releases/2010/september/nielsen_unveils_newonlineadvertisingmeasurement.html

39 Brian Morrissey, “Value of a “Fan” on Social Media: $3.60,” Adweek.com, April 13, 2010.

40 “KDKA Begins to Broadcast 1920” A Science Odyssey: People and Discoveries, PBS.org, http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html

41 http://www.adi-news.com/comscore-twitter-overtaken-myspace-for-the-third-spot-among-social-networking-site-facebook-still-on-top/25263/

42 Leslie Goldman, “Ann Taylor LOFT Ditches Models for Real Women,” iVillage.com, June 21, 2010, http://www.ivillage.com/ann-taylor-loft-ditches-models-real-women/4-a–213041

43 LOFT, “How LOFT is Wearing Our Favorite New Pant,” Facebook, last updated around July 2010, http://www.facebook.com/album.php?aid=183697&id=26483215676

44 “Tech Companies Miss the Point of Social Media,” Techeye.net, August 5, 2010. http://www.techeye.net/internet/tech-companies-miss-the-point-of-social-media

45 Всю историю можно найти здесь: http://www.rachel-levy.com/music-and-the-impact-of-a-tweet/

46 “This CEO Sucks Less: John Pepper of Boloco,” The Consumerist.com, January 25,2006, http://consumerist.com/2006/01/this-ceo-sucks-less-john-pepper-of-boloco.html

47 John Paul Morosi, “Joyce, Galarraga Make Up After Blown Call in Near-Perfect Game,” June 3, 2010, FOXsports.com, http://msn.foxsports.com/mlb/story/Jim-Joyce-Armando-Galarraga-make-up-after-blown-call–060310

48 Tom Verduci with Melissa Segura, “A Different Kind of Perfect,” SIVault, SportsIllustrated.com, June 14, 2010, http://sportsillustrated.cnn.com/vault/article/magazine/MAG1170587/3/index.htm

49 Там же.

50 Joyce Tops Survey; Players Nix Replay,” ESPN.com, June 13, 2010. http://sports.espn.go.com/mlb/news/story?id=5281467

51 Noreen O’Leary and Todd Wasserman, “Old Spice Campaign Smells Like a Sales Success, Too,” Brandweek.com, July 25, 2010, http://www.brandweek.com/bw/content_display/news-and-features/direct/ e3i45f1c709df0501927f56568a2acd5c7b

52 Joseph Jaffe, “Sugar and Old Spice,” Adweek.com, July 27, 2010. http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i45f1c709df050192d35f3e8e86cc5a79

53 Edmund Lee, “Old Spice Fades Into History While Samsung, Ikea, Twitter Scale Viral Chart,” AdAge.com, September 23, 2010 http://adage.com/digital/article?article_id=146030

54 “Rapper 50 Cent Invites Dorky YouTube Fan “Sexman” to NYC to Hang Out,” Gawkk.com, http://www.gawkk.com/in-nyc-with–50-cent/discuss

55 Anthony Schneider, “Open Rates and Click Rates are Declining,” Email Transmit Info Center, July 29, 2010, http://infocenter.emailtransmit.com/2010/07/open-rates-and-click-rates-are-declining/

56 “Web banner,” Wikipedia, http://en.wikipedia.org/wiki/Banner_ad

57 Frank D’Angelo, “Happy Birthday, Digital Advertising!” AdvertisingAge.com, October 26, 2009, http://adage.com/digitalnext/article?article_id=139964

58 Dirk Singer, “Happy Birthday Banner Ad … Bet You Wish Click Through Rates Were still 78%.” http://liesdamnedliesstatistics.com/category/click-through-rate

59 Подробнее об этой истории и о том, как Avaya работает с социальными медиа, читайте статью Кейси Хиббарда: Casey Hibbard, “It Pays to Listen.” http://www.socialmediaexaminer.com/it-pays-to-listen-avayas–250k-twitter-sale/

60 Andrea Larrumbide, “Cone Finds That Americans Expect Companies to Have a Presence in Social Media,” Cone Inc., September 25, 2008, http://www.coneinc.com/content1182

61 Erik Qualman, “Social Media ROI: Socialnomics,” YouTube, http://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded#!

62 Kerry Miller, “The Restaurant-Failure Myth,” Businessweek.com, April 16, 2007, http://www.businessweek.com/smallbiz/content/apr2007/sb20070416_296932.htm

63 Pamela Seiple, “Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party, Hubspot Blog, March 8, 2010, http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by–110-with-Foursquare-Swarm-Badge-Party.aspx

64 Там же.

65 Augie Ray, “Word of Mouth and Social Media: A Tale of Two Burger Joints,” Augie Ray’s Blog, March 28, 2010. http://blogs.forrester.com/augie_ray/10–03–28-word_mouth_and_social_media_tale_two_burger_joints

66 Kathryn M. Kantes, “Joe de Vivre and the Art of the Hotel,” Hospitality.net, March 5, 2010, http://www.hospitalitynet.org/news/4045696.sarch?query=joie+de+vivre%2c+dream+maker%2c+ word+of+mouth

67 Pew Research Center, “61% of American adults look online for health information,” Pew Research Center press release, PewInternet.org, June 11, 2009. http://www.pewinternet.org/Press-Releases/2009/The-Social-Life-of-Health-Information.aspx

68 BusinessWeek Tech Team, “The 25 Most Influential People on the Web,” BusinessWeek.com, September 2008, http://images.businessweek.com/ss/08/09/0929_most_influential/1.htm

69 Loic LeMeur, “Does My Dentist Really Need a Facebook Fan Page, You Tube Channel, and a Twitter Account ?”, Loic Le Meur, July 9, 2010, http://www.loiclemeur.com/english/2010/07/does-my-dentist-really-need-a-facebook-fan-page-youtube-channel-and-a-twitter-account.html?utm_source=feedburner&utm_medium=feed&utm_campaign= Feed%3A+loiclemeur+%28Loic+Le+Meur+Blog%29

70 Leena Rao, “How Social Media Drives New Business: Six Case Studies,” TechCrunch, July 17, 2010, http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/

71 John Schwartz, “A Legal Battle: Online Attitude vs. Rules of the Bar,” New York Times , September 12, 2009, http://www.nytimes.com/2009/09/13/us/13lawyers.html?_r=1&hp

72 Там же.

73 Justin Ellis, “Twitter Data Lets NPR Glimpse a Future of App-Loving News Junkies,” Nieman Journalism Lab, October 8, 2010 http://www.niemanlab.org/2010/10/twitter-data-lets-npr-glimpse-a-future-of-app-loving-news-junkies/